Starting a new business and growing an existing business require diligence and perseverance. An ongoing attention to acquiring new customers, building a brand and getting your business “out there” are required. It’s not easy to stay on top of everything, but without a brand and customers who will recognize and purchase based upon brand recognition and trust, it is difficult to continue to grow a business.
Logos and brands are a great way to gain recognition for your product or service. Building a brand often equates with building awareness and trust of your products or services. That’s why finding the right brand to represent your business is important. It’s important that customers can understand from your logo or brand name what your business is and what it stands for. Some businesses have a word that represents their brand. Some businesses choose a stylized way of representing their brand. Many have a slogan. Ours is “Entrepreneurs Welcome”, for example.
Whatever it is that makes your business your business, it’s important that it represents what your business does and what it stands for – enabling your customers to recall, use and then recommend your products or services. Ultimately, that is how a business can grow. Sometimes a brand or logo develop over time; sometimes it is developed before the business even gets off the ground.
If you need help developing your logo, our friends and partners and LogoDesignGuru are happy to help (see the offer to the right). Also, MyCorporation offers trademark searches and registrations that will protect your logo throughout the United States – a great way to protect the intellectual property your business has developed.
Wishing you and your business continued success!
When filing for trademark, people often wonder whether to apply for a logo or word mark. Word marks typically are selected when the mark only consists of words, letters or numbers without any claim to the particular design, font, style, size or color of the mark. A design or logo is selected when there is a stylized design that is used to identify the goods or services. The design or logo may appear by itself or with words, letters or numbers.
Here is where you can find out more about our trademark & copyright offers.
Our Chance to Share Some of Our Great Customer Stories…
Camarillo Springs Holistic Health Center
With all the stress of environmental toxins and physical injury it’s no wonder that many people spend most of their day in pain or discomfort. As an answer to that problem, Camarillo Springs Holistic Health Center has developed a state of the art health care center where treatment is available from experienced and highly respected physicians.
Co-owner, Dr. James Aylor began his chiropractic practice in 1979 in the Hollywood Beach area of Oxnard. In 1996, Dr. Aylor joined forces with Dr. Arnold Bresky to offer additional services to patients. The main focus of Camarillo Springs Holistic Health Center is to help people learn how to take care of their bodies holistically to prevent disease rather than waiting to get the disease and then spend all their time chasing symptoms. Camarillo Springs Holistic Health Center’s philosophy is to give the proper treatment and nutritional therapies, to enable the body to heal itself.
Business tip: Keep watch on expenses. Especially in a down economy, every day expenses can creep up on a business, and it’s critical that while growing revenue, expenses must be watched and managed.
Our Chance to Share Some of Our Great Customer Stories…
Designers & business partners, Steven Gordon and Bryce Castaneda started a new line of jewelry with an idea of uniting the themes of tribeswomen, space, and architecture. Their new jewelry line, Auden, is taking off! We’re excited to share that they got their business started with MyCorporation.com.
Castaneda’s neo-classic aesthetic is informed by “the idea of a modern day urban Amazon, fashionably fearless!”
The collection launched late last year in Los Angeles-based Fred Segal. The line has most recently been featured at Henri Bendel in New York. After selling out of their lariat necklace style in two days, Bendel’s announced they are giving Auden the storefront windows next month.
Now, this fantastic team of entrepreneurs is working around the clock to fulfill orders. We’re happy to say “we knew them when…”
Business tip: Follow your instincts. If you think it will be a success, keep moving forward – it’s not always the first meeting that will yield a successful result. If at first you don’t succeed, try, try again.
Many people often confused copyrights and trademarks or use them interchangeably when they actually protect different things. Copyrights typically protect original works of authorship such as novels, movies, songs, computer software and poetry. Copyright does not protect facts, ideas, systems, domain names, names, titles or slogan. Trademarks on the other hand protect a word, phrase, symbol or design that identifies and distinguishes the source of goods of one party from those of others.
To find out more about our trademark & copyright offers, click here.
Forming a corporation or LLC is one step in the development and protection of a brand. Protecting your company name with the Secretary of State in which your corporation or LLC is formed does not necessarily mean that your trademark or brand name is avaiable on a nation-wide basis.
If you’re building a brand, which may go beyond the formation of a corporation or LLC, then considering a trademark search is a good way to go. A good example is our own company. Our corproate name is “My Corporation Business Services, Inc.”, but our brand name is “MyCorporation.com.” We do business under our brand name, it’s simpler, it’s more catchy, and it’s more well known. For that reason, we made sure the name was available on a nationwide level – that it can be used without conflicting with another company.
To evaluate whether there are other companies using your brand, a trademark search is the way to go. It’s a great first step in the process because it’s better to make sure the brand name is available before you invest in the brand only to discover it’s already in use.
A brand can be a company’s biggest asset – look at Amazon, Nike, McDonands. It’s often not the products, but the brand names with which we are familiar. Familiarity often results in customer loyalty, and it all starts with the brand.