New businesses may have a hard time getting new customers because they don’t always have extensive marketing dollars. A press release is a great way to get customers to take notice without having to spend an exorbitant amount of money on marketing.
In terms of marketing, a press release is a story that may interest the general public or a market segment relating to your business or organization. The purpose of a press release is to inform the world of your news item. A press release is not supposed to be to “make a sale” per se. Instead, you should answer the “W” questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event.
The format of a press release tends to be more objective than promotional and is sometimes in interview format (but marketing hype is typically not well received by media outlets). A press release is submitted to media distribution outlets in the hopes that they will run with the story and/or request an interview.
Among the many methods for advertising your products or services, a press release can be an inexpensive tool. Happy writing!
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Our chance to share our customers with you…
Journey 4 Life was started from an idea years and years ago. The owner, Dennis Anderson, always wanted to do something to make a change in the world. He always took good care of himself through exercise. It wasn’t until 5 years ago or so that he really decided to turn this dream into a reality. People started approaching him in the gym and even outside of it asking questions about fitness and how he could help them out. It was at that time he realized this was his calling and the business was created. Mr. Anderson, CEO of Journey 4 Life Fitness, says “Thanks to the wonderful customer service from Tracy Newman my company was set up properly and very fast. I was truly surprised by how quickly everything was set up. It was refreshing to have someone on the other end of the phone who catered to all the needs of me as a customer. Despite my lack of knowledge with setting up my business Tracy was very professional and patiently guided me through the process. My experience
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with My Corporation was incredible and I’d be the first to recommend them.”
When asked about the impact on the economy, Mr. Anderson said, “This economy is a set back with any business out there now but for me it doesn’t set us back too much. The demand for my service is huge. Health is now being taken seriously and people actually want to change their lifestyles. My business has just been set up and is in the beginning stages but it’s doing well thus far. ”
Mr. Anderson went on to say, “I made my business successful by challenging others to change the way they think. By motivating and inspiring others to believe that anything is possible. I also spent time understanding and studying fitness. Fitness has been a huge part of my life. I found that changing the thought process and having the physical will is the formula for transformation. With each life that is changed by journey 4 life fitness success shows up.”
Business tip: My biggest tip I can give is to stay passionate and do something you love, persevere, and stay driven to complete what you start.