Meet the MyCorp Team… Cindi!

Every Wednesday, we’ll be highlighting a member of our MyCorporation family tree- check in with us every week to meet the team here at MyCorp!

Name: Cindi

Job title: Affiliate Manager

What I do at work: My position involves working with over 5,000 affiliates consisting of CPA’s, attorneys, financial advisers, consultants, and individual companies that assist their clients with Corps or LLC’s. I love my affiliates and enjoy this position as I get to work with clients that I have repeat contact with.

My favorite drink from Starbucks is: Dark, dark, and darkest roast regular coffee. Need to get the adrenaline going!

The best terrible movie I’ve ever watched: I love to watch The Ring. Scares me every time I watch it!

One of my favorite things to talk about is: My new granddaughter Elliotte! I became a grandmom for first time a few weeks ago. I am in heaven.

The oddest thing I’ve ever eaten: I try everything as long as it doesn’t move.

What I love about being on the MyCorp team: I worked here before, left for a bit, and came back. I love the MyCorp people. They are like my extended family.

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Leap Year Special! $49 DBA's with MyCorporation!

Doing business under a name different from your legal business name? You’ll need to file a DBA for that- and MyCorp’s team of business filing experts are here to help! Today Wednesday February 29, 2012 is our one-day special on half-off prices for DBA (Doing Business As) Fictitious Business Name filings from our regular price of $99 to $49 from 12am to 11:59pm PST. No coupon code necessary.

Visit us today for our one-day only deal!

For more information on how a DBA works and the benefits of filing for one, check out our official DBA FAQ page!

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Check Us Out Tonight on 'The Fran Tarkenton Show' on Sirius XM Stars Too!

Listen live tonight on “The Fran Tarkenton Show” on Sirius XM Stars Too, Channel 104, at 8:30 PM EST as our CEO Deborah Sweeney joins Fran to discuss being an entrepreneur in today’s changing and competitive market.

Deborah will also be discussing with Fran the excitement and stress that entrepreneurs and small business owners can come to expect while running their business.

Fran Tarkenton is a former quarterback and Hall of Fame member for the New York Giants and Minnesota Vikings. Each week, you can catch him on live on Mondays from 6-9 PM (EST) for his weekly call-in talk show, “The Fran Tarkenton Show.”

“I’m a longtime advocate of entrepreneurship and creative thinking, and I’m a huge fan of talk radio, so this opportunity is a big thrill for me,” Fran says. “I’m looking forward to connecting with Sirius XM listeners around the country about everything happening in the world of politics, business and sports, the fascinating convergence in these areas and more.”

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Kickstarting a Weird and Wonky World

Kickstarter has quite a bit to celebrate. It has now seen three projects that have sought funding through its site break the million dollar mark, and is posed to surpass the NEA in total money distributed to approved projects for 2012. Kickstarter’s business model is nothing new – micro investment has been used for years, primarily in developing economies to help start small businesses. But the sheer size of Kickstarter’s user base means that all sorts of project are able to find an amazing level of support. The most recent million dollar project, for example, started as an effort to publish a webcomic’s archives in a physical format.

But Kickstarter’s hands-off approach to funding has meant that some slightly odder projects have found investors for products or ideas that, typically, few would be willing to touch. These range from your run of the mill oddity, more suitable in a sky mall catalog than a booming investment site, to the philosophically obtuse. In honor of Kickstarter’s third million-dollar project, we present three slightly more off-kilter products that have found success through Kickstarter.

Stackable Soap

Many of us face this problem every time we step into the shower. Piled up in a small corner are little shards of soap, tossed aside due to a blatant unwillingness to use a bar of soap once it gets to a certain size. Some have the tenacity and sheer willpower to throw away these little soapy lumps, but for the rest of us just think about how trashing an otherwise perfectly good bit of soap brings back memories of our mothers yelling at us about the starving children in Africa and how happy they would be to have the product/food/material we want to put in the garbage.

In an attempt to quell the guilt stirring in us, the creators of stackable soap designed a way to meld old, used pieces of soap with a larger, new block. Essentially it’s soap with a chunk cut out of it, but the idea is that we will put our old soap where that gash has been made and meld the old and new together.

Now the question remains of how economical this process will all be. At a certain point I just throw away the leftover soap or press all the old slivers together as hard as I can to make a new bar, and for some reason I think that I’d rather save money doing that than buy special soap. However, this project did earn over $14,000 so there are obviously people who are willing to pay for convenience.

The +Pool

This has been one of the grander projects to come through Kickstarter, and while it seems to have run out of steam investment wise it is still and interesting premise. The basic idea is that the creators of this project will drop a pool with huge filters in its walls into the Hudson River. The filters will let in a stream of clean water, sourced from the river, so that the community can swim in water that isn’t full of sewage and medical waste.

The first $25,000 will go to testing out the filtration system with the ultimate goal being building a full-scale mockup of the pool to show New York City that dreams can come true.

A lofty goal, but an interesting premise. The whole idea has also attracted quite a bit of attention, especially from green initiatives who love the idea of using water from the river instead of treated tap water to fill the pool. The feasibility of the project remains to be seen, but if nothing else it is an amazing effort.

The Present… philosophically speaking.

Yeah… I’m not too sure what I can say about this one. It is a clock, tuned to the seasons, to remind you to remain in the present. Because it’s hard being in the moment for more than a few seconds.

Apparently.

The entire project sounds like it was cooked up by a college freshman taking their first philosophy course in an attempt to totally blow the mind of the evil TA who keeps failing them, but it has raised money. A lot of money. Over $90,000 of it.

To sweeten the pot, donate more than twenty-four dollars and you get a piece of black plastic labelled ‘something’. Because we all need something to change our lives.

Or something. I really have no idea – the entire premise seems very tongue in cheek, but I am willing to bet this little season clock will be proudly displayed in lofts all across San Francisco, Brooklyn and Chicago in an ill-fated attempt to make the owner seem more interesting than they actually are.

But if there is one thing all of these show, it is the sheer unpredictability of the consumer. I don’t think I’d ever have thought people would pay into any projects like these, but maybe that’s why I’m writing a blog post instead of designing a $100,000 clock.

After all, if an idea is stupid but makes money, it isn’t stupid anymore.

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Would You Rather Take a Monday or Friday Off?

Q: What’s better than having a three day weekend?

A: Having a four day workweek that follows!

Ever notice how the beginning of the year starts off with a string of holidays? After Christmas and New Year’s Day we celebrate Martin Luther King Jr. Day, Presidents’ Day, spring break (for the lucky few) and Easter. Yet from Memorial Day to Labor Day there is only one day off – the Fourth of July.

Why are June and August the only months that don’t have holidays? Do you feel more productive during these months, or less? What about the current (late winter / early spring) season? Are you more productive now with various days off each month?

What about this past Presidents’ day week? Were you more productive then? We want to know whether you would take a Monday or Friday off from the workplace.

Pros for having Monday off:

-          The Friday before a long weekend feels great knowing you have three full days off.

-          When the thought “Monday is around corner” arrives, you can laugh it off.

-          The four day workweek that follows.

Pros for taking Friday off:

-          The four day work week that precedes a long weekend.

-          Getting the day off when you you’re not going to be that productive anyway.

-          Waking up Saturday knowing your normal weekend would have just started.

I suppose the cons are about the same for each; some people want a 4 day week first, others want it second. Some want longer to recover, others want longer to party. We can all agree that any day off is great, but which do you think is better? Monday or Friday? See what other think here.

I suppose the next question is if you can accomplish in 4 days what you usually do in 5 days, shouldn’t every week be a 4 day week? How does your company handle this issue? Does your company have flex days or other benefits you love? What are your thoughts about work hours, work/life balance, or Monday vs. Fridays off?  Comment below or check our Facebook!

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Meet the MyCorp Team… Becky!

Every Wednesday, we’ll be highlighting a member of our MyCorporation family tree- check in with us every week to meet the team here at MyCorp!

Name: Becky

Job title: Data Analyst

What I do all day at work: I spend my day cross referencing and analyzing data from various sources to help insure that the information contained in the customer database is both accurate and efficient.

Morning person or night owl: Is there such a thing as an afternoon owl?

If I were at a karaoke bar, I’d sing this song: “I Will Survive”

My favorite thing to cook is: Sugar cookies! Although I will admit it is not making the dough and rolling and cutting the cookies that I enjoy, decorating the sugar cookies with my kids is my favorite part.

The best holiday of the year is: New Year’s Day, because I love the idea of having a fresh start.

What I love about being on the MyCorp team: I think it is really fascinating and exciting to be a part of a company that promotes entrepreneurship and the economy.

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Help Your Small Business Dream Take Flight!

Where I grew up there is a little outdoor sporting goods store that I love to visit. It is sandwiched between a Mexican restaurant and an old magazine and tobacco store. Its location is nondescript and doesn’t get very much attention. However, once you’re inside – it is a whole new world. The sights, sounds and smells take you somewhere special. There are pictures of world famous climbers. They are always the first to have the newest climbing, skiing, and camping equipment. The employees actually use the gear they sell. They can tell you where the best snow is, or where the best campsite is. They recognize you when you walk in and will ask how the jacket you bought last winter is holding up. Sure, there may be illicit smells wafting from the employee break room, but that’s just how it is. That is what small businesses are- unique and custom tailored to the local community; providing a product or a service with you in mind.

Many people dream of running their own business, setting their own hours, and getting involved with their local communities. How do you make it happen?

1) Recognize something you have experience in, knowledge of, or are just plain passionate about.

Consider your favorite small business, and what you love about it. Why you shop there and not somewhere else. What is it that they offer that the big box stores don’t? Can they give you specific answers to your questions? Help pick the best product for you and your situation.

2) Determine a location that fits your target customer.

You don’t see many surf shops in the desert, likewise your location should be close to your customers! Not sure where to locate? That leads us to our next point…

3) Be found.

This is an important step for most small businesses. What if you’re a plumber and could be located almost anywhere? How will customers find you? You also need to be discoverable. Make sure your business utilizes the internet; so people can find you on Google maps, or on review services like Yelp or Trip Advisor.

4) Spread the word.

Get out there and talk about your product. Get to know other small businesses. Use social media. Subscribe to newsletters, publications, or journals that discuss issues in your local community that will affect your business. Offer special deals, because sometimes all it takes is a foot in the door!

Running a small business is exciting and rewarding. Not sure where to start? Check out the resources on our site to help. Got questions? Post a comment here on our blog, tweet us @mycorporation or ask a question on Facebook!

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Meet The MyCorp Team… Deborah!

Every Wednesday, we’ll be highlighting a member of our MyCorporation family tree- check in with us every week to meet the team here at MyCorp!

Name: Deborah

Your job title: CEO

What a typical day includes: Lots of running around – work out, school, work, home, school events and sports, work events and meetings, coffee bean.

Your favorite music to work out to: Pandora mix – dance radio.

One New Year’s resolution you have kept and one you haven’t: Exercise – I’ve kept.  Communication – trying.

If you could open your own restaurant, what type of food would you serve and what would the overall theme be?: Ferrell’s-type restaurant.  Ice cream, fun food, exciting!

The last thing you do before you go to bed: Kiss my kids while they’re sleeping.  And sometimes my husband and I take pictures of them with their animals all adorned around them doing fun things (so that we can show the kids in the morning).

Your favorite thing about MyCorporation: The history.  Where we started v. where we are today!  The people who’ve been here since the early years and have the shared history, and those who are new and bring a wonderful, fresh perspective.  It would be fun to have a reunion one day!

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Three Valentines Day Movies to Help You Love Your Business

Valentine’s Day is tomorrow, and as much as we would love to write some old clichéd post about the best flavor candy heart or whether or not it’s appropriate to buy anyone in your office flowers, we decided to utilize another over-commercialized aspect of the holiday – the romance movie. Romance movies can teach us all sorts of wonderful lessons about never having to say sorry and ordering the right food at the deli, but you can also stretch some of those lessons to help make you fall deeper in love with running a business.

In case this photo is too subtle, the heart indicates they are in love.

Or at least help keep you from wondering why the heck you started a business in the first place.

So, taken from a few of our favorite Romance movies, here are three ways to stay in love… with your company.

Know when to let the boat get cut in half – Must Love Dogs

Jake, the leading man of this film and played by good old romance film stand by John Cusack, had a very odd occupation in this film; he made handcrafted boats. Boats he put a lot of time, energy and love into. And they were beautiful boats, gleaming wooden triumphs of art and craftsmanship.

The problem is selling them. No one wanted to buy them, contributing to the myriad of problems Jake faced in the movie. When he does finally sell one, its to a man who wants to cut it in half and hang it up on his wall. It’s a travesty, but by the end of the movie Jake agrees, takes it out to the lake for one last row, and meets the leading lady, Sarah, who chases him down and ends the movie with the long awaited kiss.

AWWWWW.

Anyway, Jake’s intense passion and connection to his boat is what we would like to focus on. He puts a lot of himself into his product, and then is upset about what the consumer wants to do with it. That mentality isn’t healthy, and sometimes you have to let your customers do what they will with your product. You can advise them against it, you can even tell them how it is supposed to be used, but you can’t force them to use it a certain way. We’re pretty sure Frisbees aren’t supposed to be cereal bowls, but sometimes when you are running late and can’t find any clean dishes, you have to make do.

So learn to let go and just be happy you made a sale.

Even though they work well on their own, don’t just throw them all together and expect a movie to come out of it - Valentine’s Day (2010)

This was one of those movies that surprised everyone with its spectacular failure. After all, it had all the right elements. The cast was chock full of stars, it had Gary Marshall directing, it cost over $52 Million to make…

But it stunk. It was a train wreck – one of the worse movies to be released in 2010. It also made its money back four times over, which just goes to show you there is no accounting for taste. But it also shows that throwing a bunch of stars together with a poorly thought out script will not make a good movie – actors alone aren’t enough to carry a film.

The same can be said for business. I’m sure you have a few great employees in your office; hard working, loyal, and focused. But they aren’t going to be able to carry the company on their backs alone. They need good teams, a solid plan and the space to flourish. As the business owner, it is up to you to strike a balance between being meddlesome and aloof. You need to know what is happening in various departments, and be on top of what projects are being pursued in your office, but you also don’t want to micromanage. Let your employees do what they do best, and try to guide them rather than simply expect them to know exactly what to do.

Just because something is different, it doesn’t mean its good - My Bloody Valentine 3-D

We love our terrible horror movies, and My Bloody Valentine is pretty high up on our “bad movies” list. The original wasn’t even that great, but the remake was God awful. Rather than trying to build on what the original created, which was already pretty shaky, it simply slapped 3D onto the poster and threw an occasional limb into the audience to shake things up.

It is just one of a long list of films that sacrificed any semblance of story and pacing for 3D effects – the film made its money back, but it definitely won’t achieve the cult film status that its predecessor earned.

And it really does prove the old adage that new is not necessarily better. Just as an example, every year a slew of new business books gets published and, subsequently, managers all across the country try to implement some of the stupidest ideas ever to be written down just because they are new. We’ve heard of offices that shut down for an hour because the author recommends that the book be read out loud to all the employees!

It’s important to be open to change, but you should also trust your instincts. Ask yourself if this new idea you want to implement really is good or if it is just gimmicky.

Then sleep on it.

Finally, we’d also like to wish all of you a Happy Valentine’s Day. We forget to get you a gift this year, but now if your significant other drags you to a romance movie you don’t really want to see, you can ask yourself if any of the lessons are applicable to your business!

You’re welcome.

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The Home Based Business Dilemma

The home based business dilemma.

Imagine – no commute, having time to read the newspaper, coffee brewed just as strong as you like it. Sounds nice, right? Then reality sets it – laundry, dirty kitchen, dog, kids, and so it goes. Working from home often presents a bitter-sweet dilemma. Here are three aspects to consider when working from home.

Control: The double edged sword…

When things are great in your home based office, it’s probably because you’re in control. However, when things aren’t getting done, it’s probably because you’re in control. The key is to recognize what makes for a productive day, and what hampers it. Control your whole day as if you were in the office, only making exceptions when you must.

Accountability: The best defense is a…

Because a five minute Facebook break can easily turn into 45 minutes, the best way to keep yourself on task it to report back to your boss – YOU. At an interval that suits your schedule (every hour, half hour, ten minutes) log what you have completed. This will achieve two things, you will become more aware of how you are spending your time and you will have a greater sense of accomplishment.

Flexibility: With great power comes…

But isn’t the whole point of working from home being able to do what you want? Yes! But work still needs to be done. Because there is only so much time in the day, if another must-do task creeps up, set aside a specific time to do what has been postponed. Instead of the typical 8:00am – 5:00pm work day, see the whole day, 6:00am – 10:00pm as your work day. Why cram it all into eight hours when you have sixteen?

While work is necessary, a lot of joy can be found when you take charge of your day. Recognizing that you control what happens, staying accountable to yourself, and maintaining the flexibility you desire can help make a home based business successful.

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