By Pavel Rokhmanko, CEO of LogoBee.com
Getting customers to conduct business with you is just as important as providing quality products and service. But even if your company is the best in its business field, you will not make it far if your website isn’t user friendly. This is why logo design matters – it provides a much-needed visual and interactive feature to your business. Knowing this, it should come as no surprise that a new business owner must take great care when choosing a company logo, as there are several pitfalls one must avoid at all costs when it comes to branding.
1) A logo that is already being used by someone else.
This can cause a lot of legal headaches. Try to avoid creating a logo from premade templates and dealing with any shady designers or crowdsourcing companies, but also be aware that even seemingly respectable logo design firms may not be immune to the plague of logo theft. Bottom line – do your research before picking a logo design company to work with!
2) Logos that give off the wrong impression about your company.
One of the first things clients notice when they visit your website is your logo. This is how they subconsciously receive their very first impression about your company and the quality of your services. The very essence of a company should be visible within its logo. For example, you may have noticed that engineering firms often have logos with sharp angles and straight lines, while companies that sell gardening tools, for instance, have logos made of smooth curves and shades of green.
3) A successful logo should be simple and unique.
Simple means easy to remember, easy to make out in any situation (for instance, while driving past in a car) and easy to translate into any medium (such as embroidery). Being unique is also important since the logo is at the foundation of the entire concept of branding, which sets the identity of your company and distinguishes it from others. With the millions of logos used today, this combination is not easy to achieve. Creating a logo that stands out, but doesn’t sacrifice simplicity in the process is often considered a task best left to professionals.
In this field, professionals work in custom logo design companies. One of the very first things you should do as a new business owner is to find a company and order a logo that is unique and reflects your services and corporate philosophy. Creative and artistic, logo designers have the expertise necessary to avoid all of the above issues and come up with a logo that combines simplicity, originality and relevance.
4) Custom logo design can’t wait!
In reality, start-ups are most in need of a good logo, as they have yet to become influential enough to acquire clients through the sheer power of their reputation, like large companies do. When starting a new business, make quality logo design one of your top priorities, right from the start!
Pavel Rokhmanko is an experienced logo designer and co-owner of LogoBee Logo Design, a company which has been providing hundreds of new businesses with custom logos, stationeries, graphic design and web design for over 10 years.