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Why You Should Outsource Your Call Center Operations

In today’s increasingly competitive business world, maintaining a high standard of customer service is very important for survival. This is why every growing organization needs to have a call center to handle everything from emails and calls, to text messages and web chats. Such operations can be run in-house or outsourced to specialized service providers. Having an in-house call center can be very costly, requiring a significant investment in technology, equipment and facilities. In addition, a lot of energy and time is spent on training staff and sustaining operations.

Here are some of the reasons you should consider call center outsourcing: (more…)

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How to Choose a Web Analytics Tool

Web analytics is very crucial for the success of any business that has a website. It provides important data can be used to evaluate the progress of a business and thus make appropriate improvements. However, this requires choosing the right web analytics software for your business. With the numerous solutions in the market, choosing one can be a very daunting task.

Here are some of the things you need to consider when choosing a web analytics tool: (more…)

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Guidelines for an Effective Salesforce Training Program

Holding regular training programs for your salesforce is crucial for the success of your organization. Employees that are well-trained will carry out their tasks more effectively, thus enhancing your chances of achieving your business goals. However, training should not just be held as a ritual or formality. An ineffective training program will only end up being a huge waste of time and money.

Here are some tips for running a successful salesforce training program: (more…)

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Content Marketing Tips for Healthcare Organizations

Content marketing has become an increasingly popular strategy for promoting businesses and brands. In most industries, content such as case studies, customer reviews and testimonials can be published and shared freely with a wide range of people. However, the medical industry in most countries is governed by laws which protect patient identity and data. You should therefore ensure that your content does not violate any of these laws.  (more…)

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6 Items to Focus on Before Selecting a Web Host

Nowadays, having a website is an indispensable requirement for every small business. A website allows you to reach a wider audience with your products and services. You could even set up an e-commerce site which allows customers to buy items directly from you. When setting up your site, one of the things you will need to decide is where you will host it. With the numerous Web hosting companies out there, choosing the right host for your business can be very difficult.

Here are some guidelines which will help you make the right decision: (more…)

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Tips for Writing Effective Email Subject Lines

When it comes to email marketing, the email subject line is probably the most vital element. A well crafted subject line will grab the attention of your audience and compel them to read the content. However, a poor headline will cause your email to be ignored or even deleted. Therefore, the quality of your subject lines can make or break your email marketing campaign.

Here are some tips for writing email headlines which will enhance your open rates: (more…)

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How to Leverage Webinars for Content Marketing

Nowadays, companies all over the world are increasingly using webinars for hosting online meetings, workshops, lectures, presentations and training events. Such web conferences eliminate the necessity for travel, thus saving you money and time. In addition, they allow you to reach participants anywhere in the globe.

However, many companies make the mistake of approaching webinars as one-off events. The fact is that the material from your webinars can come in handy in many different ways for your content marketing strategy. (more…)

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Time Tracking Tips for Businesses

Keeping track of time is very important for any organization. It helps you understand the amount of time spent on different tasks. This in turn allows you to evaluate the capabilities of different team members and thus assign tasks accordingly. In addition, time tracking makes the process of billing your clients and paying your employees much easier. (more…)

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Guidelines for Effective Content Marketing

Content marketing is becoming an increasingly popular marketing strategy for many businesses. More and more companies and individuals are using email newsletters, press releases and social media posts to promote their services and products. Here are some great tips which will help you carry out an effective content marketing campaign. (more…)

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