Social media has completely revolutionized the way we communicate as well as the way we do business together. Prior to social media’s not so subtle takeover of the world, brands did all the talking. The internet provided an excellent platform to showcase content for consumers to read, watch, and of course purchase, now however, the customers of today no longer wish to be talked at. They want to be involved, they want to converse, and above all, they want to be engaged.
Ah, that elusive buzzword. In today’s hyperlinked world of information overload, telling a compelling story, and actually engaging your target audience is no longer a nice extra, but is actually imperative to the survival of your brand. But what if your company does not naturally lend itself to engagement?
What if you work in what is perceived as a boring industry, and sell a product like say printed business checks or cardboard boxes? Sure, it fulfills a need, brings value to its users, and does all of that like a boss, but it just doesn’t lend itself well to be pin, tweet, or like worthy. Are you doomed to be left out chewing heavily on a product that is all steak and no sizzle while your friends cash in on the wonderful opportunities social media presents?