Danielle Pacelli

Author Biography

Danielle Pacelli is the Marketing Coordinator at MycroBurst / LogoDesignGuru. She is a graduate of the Fashion Institute of Technology with a BS in Advertising and Marketing Communications. When she isn’t thinking about and working on new marketing plans and tactics, she can be found crafting (crocheting mostly), watching Netflix with her cat, and spending time with friends and family.

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Hot Marketing Tips for Summer

Summer is rolling in and it’s time to think about what you’re going to do to get your business heating up! As with holidays, summer is full of opportunities to entice your customers. From Fourth of July sales to summer-friendly promos, you won’t want to miss out on all the fun. Here are some tips so you can jump right in:

Let the thermometer drive your sales up

So you’re smack in the middle of a heat wave. Even though your seatbelt is giving you third degree burns every time you get in your car, it doesn’t mean that you have to be a downer about everything. Use the heat to your advantage! Give your customers a special deal for every consecutive day that the heat exceeds a certain number on the thermometer – it depends on where you live! It can be as simple as posting up a coupon code on your business’s Facebook and Twitter pages and sending out an email offering a free summer gift to those who visit your business during that time. Get creative with it!
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Why Your Small Business Needs SEO

How often do you turn to search engines like Google or Bing to find a product or service that you need? Have you ever clicked on anything on the 15th page of search results? Or the 50th? We didn’t think so. That’s why you need Search Engine Optimization (SEO) for your small business. Ninety percent of all users click on the Top 10 search results on Google, which means that you are missing out on selling your product or service to 90% of your prospective customers. Sold yet?
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5 Google+ Marketing Tips for Your Small Business

Your small business only needs to maintain a presence on Facebook and Twitter, right? Wrong. Even though Google+ can seem like an afterthought in social media, ignore it and you’ll miss out on an enormous audience. There are five things you can do on Google+ to promote yourself in a new and exciting way and boost your brand’s awareness:

1. Use the “About Page” to link your website
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How to Celebrate Holidays on Social Media

The digital community expects you to stay on top of major holidays year-round. It looks pretty bad when a business overlooks a widely celebrated holiday and just goes along with the usual content and strategies. Holidays are a great way to create excitement, make noise, and even boost sales. Here are some ideas to get you started:

1.       Change your cover photo

Whether you are trying to spread some Valentine’s Day love or some Christmas cheer, a great way to start is by updating your cover photos to reflect that. Social media is becoming more visual by the day, so give the people what they want – pictures! Find or create an image that reflects your business and the holiday and make it your cover photo on Facebook, Twitter, Google+ and any other platform. Continue reading

5 Places You Should Be Focusing Your Brand

It is not uncommon for businesses to feel overwhelmed when trying to create an effective brand. There are so many factors that play a role in your brand’s growth that it might seem like there are too many little things to worry about in the process before you get to the more important areas. But never fear – focusing on these five things will help you stay on track when it comes to your brand.

1. Get a Logo Design
Having a logo design created is one of the first and most important tasks you should focus on when developing your brand. The logo will be the face of your business and will either stick in consumers’ minds or be easily forgotten. Work with a professional designer to come up with a design that will speak to your target audience and represent your brand well. Continue reading

Reconnect With Customers By Holidizing Your Business!

The holidays are here and hopefully you’ve used this time to reconnect with your customers!  One way many businesses are standing out during the holiday season is by holidizing.

If you’re unfamiliar, holidizing is when you add a bit of the holiday season into your brand’s designs.  Add a holiday touch it on your logo, company emails, website and more.  Holidizing your brand’s designs is a great way to distinguish your business and in turn, increase revenue. Continue reading

5 DIY Services You Should Be Using

Written by MycroBurst.com’s Marketing Coordinator, Jessica Kornfeind

Starting and maintaining a business, no matter the size, is a lot of work and can be quite expensive and finding the right tools and processes that are both cost and time effective can be challenging. Through careful research, I’ve found a few online tools along the way that are easy to use, quick and produce great results. Here are my five favorite online tools, and best of all, most are free! Continue reading