While a lot of salespeople will tell you otherwise, search engine optimization (SEO) isn’t for everyone. It can be expensive and often takes months or years to develop a sizeable return on investment. For a lot of small- to mid-sized business owners, the expense of SEO, which often starts at around $1,000 a month, is a difficult burden to take on. While every site should do SEO, not every site should pay for it. If you answer ‘yes’ to the following 5 questions, you’re probably ready to hire an SEO company. (more…)
No matter what business you are in, sales will make or break you. Every business needs sales to survive, because it’s how your business gets the necessary finances to grow. Though, even if you feel comfortable selling, growing a successful sales department can be difficult.
This list will give you ten key points to focus on as you work to grow your sales department: (more…)
One of the least understood aspects of entrepreneurship is why some businesses fail while others succeed. The painful truth, according to a recent study by the University of Tennessee Research is that most businesses fail for one of the following three reasons.
46% of businesses fail due to emotional pricing, reckless spending, nonpayment of taxes, lack of planning, record keeping problems, and no knowledge of financing. Companies that succeed take pricing seriously. The prices they set are influenced by facts instead of emotions. As you set your prices consider the cost of material, labor, and overhead. Also, remember to keep in mind competitor pricing. Does this mean that you have to be the cheapest to compete? Absolutely not. You don’t have to compete on price, but you can’t ignore how much your competitors charge either. You can’t succeed on pricing alone, but your business will fail if you can’t get your pricing right.