In today’s marketplace, branding via company websites and social media pages is the name of the game. By engaging in conversations with real people online, you take control of your brand’s web image and make your customers feel confident that they can expect great service and individual attention from you both in the physical and digital worlds. However, when you start to interact with those real people, you’re also going to find out very quickly that some of them are a bit more… colorful in the way they express themselves.
This kind of thing didn’t matter when it happened in a one-on-one interaction in a store or over the phone with customer service, but the internet works differently. A profane or otherwise inappropriate comment is something that lives on your site or company page once someone has posted it there. Leaving it there for the world to see is a way of saying, “I’m okay with having my company seen like this.”
Depending on the goals of your business, that may be a big mistake. Here are several ways that profane user content can impact your brand.