Are You an Accidental Entrepreneur?

LogoGardenPhotoThree out of four people who start their own business do so because they’re captivated by a vision. They want to be on their own, they want to be their own boss. Opportunity awaits! It’s exhilarating, being an entrepreneur; the ultimate rush.

But wait. What about that other one in four entrepreneurs, the ones who don’t start with a vision of opportunity? How do they get to be entrepreneurs without that drive?

A surprising number of people leap into entrepreneurship not because they want to, but because they have to. They’re driven not by an inner vision, but by circumstance.

As of mid-2104, after years of economic recovery, there are still two seekers for every job opening. That’s not counting part-timer employees who seek full-time work, overqualified workers (like college grads forced to flip burgers), and other people hankering to move up from low-wage jobs.

There’s a remarkable variety of “accidental entrepreneurs” out there. Their ages span half a century, from teens to retired folks. They all have one thing in common: they need to earn, and can’t find a good job.

Take a look around and you’ll see how ordinary folks respond to adverse circumstances by pulling their own bootstraps — and lifting themselves up to new, more exciting possibilities.

Continue reading

3 Keys to Crafting the Perfect Logo

3 Keys to Crafting the Perfect Logo No exceptions: all entrepreneurs need attention.

There are many things you can do to get attention. But start by asking, attention to what? What will people see and instantly recognize as being your business? It’s all about your logo, the first-and-always visual ambassador of your brand. In that sense, it’s the foundation and future of your entire business. What makes a great logo, a great ambassador? Here are five keys to ensure that your logo will match the “look and feel” of your business.

1. Simplicity is your friend.

Day in and day out, you constantly see incredible amounts of visuals and colors. But just because something sticks out visually, doesn’t mean you’ll remember it or feel good about it. Clean design is key. Graphics professionals spend years in training to consistently translate ideas into clean design: the right shape, size and proportions without distracting bells and whistles. “Civilians” like us can get professional-looking results by using a make-it-yourself website like LogoGarden.com. Often these sites are free, so you can experiment and get a finished, clean-design logo quickly with no risk.

Continue reading

5 Reasons Entrepreneurs Need Video for Marketing (Like, Now!)

5 Reasons Entrepreneurs Need Video for Marketing (Like, Now!) Let’s get to the point: short videos are becoming as important as your website. They are a powerful way to make friends and influence people and to build a strong brand presence online so people want to do business with you. You need start creating these videos now for the following reasons:

1. It Pays Off

According to the Online Publishers Association, when you go visit a website, you are 64% more likely to buy a product on an online retail site after watching a video. Now, I know that all small businesses aren’t involved in retail, but you get the point. Video works, and it will work for you when you decide to put this tool in your arsenal. And guess what? That time is now.

Continue reading