You’ve incorporated your business and are getting ready to build your online store. What’s next? Take a cue from the MBA playbook and think through the famous “3 C’s” before you make more decisions. By thoughtfully considering your customers, competition and company, you can maximize the impact of your online presence.
You can easily imagine the scene. A summer barbecue, meeting new friends and you tell them about your online store that sells your recently written e-book. Impressed, they pull out their smartphones to see your site only to find that your store pages don’t load properly. Don’t get caught unprepared by a situation with such a simple fix. Run through this list of steps and you’ll be proudly displaying your store and making sales at your next social event.
When you decide to start a business, optimism and excitement abound. You work tirelessly to ensure your business has solid fundamentals across legal, product and more but as launch day for your online store approaches, a myriad of new details and competing priorities can leave you feeling anxious. Here are 5 areas of focus that should top your list to help you successfully launch your store.
Put your best foot forward
One often sees online stores fail in one crucial area: properly and beautifully showcasing their products. Despite a strong product line, customers can misconstrue poor picture quality for poor product quality. Don’t fall into this trap! Follow these simple guidelines and display your most important site assets, your products, in the best possible light.