As you’re well aware by now, video will become even more important in terms of content marketing in 2017. While traditional text-based content will still be necessary, you’ll generate much higher returns from an investment in quality video content. With that being said, do you know which types of video produce the most value? (more…)
When the subject of remote working comes up, most people immediately think about the employee side of things. After all, doesn’t the employee benefit the most from this setup? Well, not necessarily. There are actually plenty of employer-side benefits to maintaining a remote workforce. (more…)
We know that visual content can increase the amount of time users spend consuming content, but do you know why? It’s all thanks to neuroscience, or the impact that certain marketing aspects have on the brain. For that reason, marketers have coined a new phrase: neuromarketing.
The short definition of neuromarketing is the use of neuroscience tools and theories to help businesses better understand consumers and attract their attention. Neuromarketing is a relatively new trend in the marketing universe, but it’s already shown some impressive advantages over traditional advertising techniques. If nothing else, it’s helped to close the gap between marketers and everyday customers. (more…)
For small business owners, what’s the biggest challenge when it comes to running an organization? It’s not innovating new ideas, developing creative marketing campaigns, or even selling products. The single biggest challenge is managing human capital. In other words, it comes down to hiring and leading the right people. (more…)