5 Ways to Market Your Small Business

5 Ways to Market Your Small BusinessBoth large and small businesses struggle with finding the best way to market their products or services. While all kinds of companies use similar marketing techniques, the way small businesses apply the techniques will be different due to the smaller demographic and customer base. There are five basic ways small businesses can market themselves effectively.

1) Give your customers free stuff

The customer should be rewarded for their loyalty and support by getting free or discounted stuff. Businesses can put coupons in community mailers or offer coupons on receipts for future purchases. Coupons in mailers can help draw new customers to your business while receipt coupons keep customers returning every week to get deals and free items. Use these methods to offer customers free trials or free samples as well. Offering customers the chance to try out a product or service will make them more comfortable purchasing it in the future.

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4 Reasons Why Your Business Should Provide Free Wi-Fi

4 Reasons Why Your Business Should Provide Free Wi-FiBy Lionel Bryant

No matter where you are, now more than ever people are using smartphones and other devices to connect to the internet on the go. If you want to further provide excellence in customer satisfaction, offering potential customers the opportunity to connect for free to Wi-Fi provided in your store location is a no-brainer. Offering free Wi-Fi not only encourages people to sit and stay awhile at your business, but there are plenty of extra benefits that the company itself receives too.

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