I graduated with a degree in accounting so I had to take a lot of business classes in college. Sadly, very little of what I learned in class helped prepare me for business life. I did learn the basics in college but I really got educated at the School of Hard Knocks. The tuition was high but well worth the cost. Here are the 5 most important lessons I ever learned that helped me grow a successful business.
1) Stop Thinking About Myself
In order to be successful, a business has to have clients or customers. People become clients when they believe you can help them get what’s important to them.They don’t care about the business owner’s problems or fears.
When I first started my business I made plenty of mistakes that almost sank me. I was steeped in fear. I was in debt, my income was meager and I had a young family to provide for. I didn’t consciously share my angst with clients but I’m sure they could sense it because it was all I ever thought about. I saw potential clients as potential solutions to my problems and that made it far more difficult to grow my business. Who wants to hire someone like that?