Business Basics: ‘Doing Business As’ Names

A ‘Doing Business As’ name is one of the most important parts of a business, but far too often we hear about businesses choosing to put off filing for a DBA until they are a bit more established. Unfortunately this leaves those companies open to all sorts of problems later on as a DBA name is needed for some of the most basic aspects of running a business! But what exactly is a ‘Doing Business As’ name? And why do businesses need to file for one?


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Leap Year Special! $49 DBA's with MyCorporation!

Doing business under a name different from your legal business name? You’ll need to file a DBA for that- and MyCorp’s team of business filing experts are here to help! Today Wednesday February 29, 2012 is our one-day special on half-off prices for DBA (Doing Business As) Fictitious Business Name filings from our regular price of $99 to $49 from 12am to 11:59pm PST. No coupon code necessary.

Visit us today for our one-day only deal!

For more information on how a DBA works and the benefits of filing for one, check out our official DBA FAQ page!

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Setting Up a DBA

A DBA is all about names.  Sometimes called a “fictitious business name,” “doing business as,” “trade name,” or “assumed name,” it is all the same thing.  If an entrepreneur is planning on doing business using a name other than his or her own personal legal name, then they will probably need a DBA.  Most states require a DBA prior to conducting business under a name other than the business name or one’s personal name.

The most common use of a DBA is probably by those who are sole proprietors.  These are individual business owners who run their business themselves and have just hung out their shingle.  Since most people in these circumstances use a business name other than their own name, it would be necessary to get a DBA.  For example, if Mario wanted to open his own doughnut shop called “The Perfect Doughnut,” he would need to get a DBA that asserted it was Mario doing business as “The Perfect Doughnut.”  This would allow Mario to receive checks made out to the “The Perfect Doughnut” and also sign checks under that name. Continue reading

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