Whether your firm is small and speaks to niche-based needs or you are a large company that is trying to be everything to everyone, you won’t get far if you lose designers along the way! A good UX designer is hard to come by, and if you find them and keep losing them, you may need to consider some of the factors going into play as to why you’re losing quality professionals.
You’re Not Paying Enough
Everyone likes to talk about how a great work environment and perks really matter in the workplace, but at the end of the day, it’s all about money. If you are not paying a competitive wage, you are going to find that great professionals may end up at your company, but aren’t going to stay there. Design is an industry that is notorious about underpaying the people who work in it, and if you are guilty of this, word will get around. Make sure that you know what the industry standard is. Depending on the designer that you hire and what their experiences in the field might be, you can be looking at anywhere from $40,000 to $100,000 a year. Good designers expect to get paid for their efforts, and if you do not step up, they’re going to step out!
No exceptions: all entrepreneurs need attention.
There are many things you can do to get attention. But start by asking, attention to what? What will people see and instantly recognize as being your business? It’s all about your logo, the first-and-always visual ambassador of your brand. In that sense, it’s the foundation and future of your entire business. What makes a great logo, a great ambassador? Here are five keys to ensure that your logo will match the “look and feel” of your business.
1. Simplicity is your friend.
Day in and day out, you constantly see incredible amounts of visuals and colors. But just because something sticks out visually, doesn’t mean you’ll remember it or feel good about it. Clean design is key. Graphics professionals spend years in training to consistently translate ideas into clean design: the right shape, size and proportions without distracting bells and whistles. “Civilians” like us can get professional-looking results by using a make-it-yourself website like LogoGarden.com. Often these sites are free, so you can experiment and get a finished, clean-design logo quickly with no risk.
Have you heard? Netflix just redesigned its logo. Just a few months prior, so did Black & Decker, Yahoo, VISA, Absolut Vodka, and a long list of other major companies. That’s because every logo design has a shelf life, one that varies from business to business. So how do you know if your logo is becoming stale? Good question. Here are the answers.
1) Revamp your logo design if it looks unprofessional or too generic. Your logo conveys the quality and professionalism of your company and should reflect your corporate mission and values. A poor quality logo does damage to any company, at any size. Often early-stage businesses choose overly complicated, obscure or cluttered logo designs that screams old fashioned. Aim for a simple, clean design with a stylish flourish. Another common mistake is to choose a logo that looks too similar to a competitor’s. Your logo design should always be unique to your unique brand.
Trends in logo design, like trends in clothing design and interior design, fluctuate with time. Being stylish and innovative is important if you want to stand out from the crowd, but your logo also needs staying power – after all, it’s the heart of your brand and influences all your other materials. So how do you find the fine line between contemporary and enduring? Below are three logo design trends that are both cutting-edge current and completely classic.
1. Keep it simple.
Minimalization is a major trend in logo design. These days, less is more. Just ask Microsoft, Black & Decker or any of the other scores of large corporations who have recently streamlined their logos to a more simplified version using simpler lines and shapes. This makes good sense from a branding perspective, as less complicated, starker logos are easier for consumers to remember and connect with. What’s more, logo designs with basic symbols and simple color schemes reproduce more cleanly at smaller sizes. When it comes to logos today, complex design elements don’t add beauty, they just add complexity.
This week we thought it’d be a good idea to look at one of the most important parts of a product’s branding, its trade dress. You are affected by trade dress every single day, whether you realize it or not. If we describe a white coffee cup with a green circle on it, you’ll know it’s from Starbucks. Or if we show you a bag with a red square and yellow arches, you’ll think McDonalds. Essentially, trade dress is the various characteristics that make up a product’s or package’s appearance. But how do you protect your own trade dress? And does building a brand mean marrying that packaging?
We bet you still know what company this is.
Why should you build trade dress recognition?
Because your company needs a way to immediately distinguish itself. Your brand embodies all of the goodwill and trust you’ve built into your company, and something as simple as a color, font, or even the shape of your product’s box can evoke all of those feelings within whatever customer is looking at your product. That’s why you want your trade dress to be consistent over all of your properties. Your logo, signage, site, and product packaging should all be built around some common element that inextricably ties your business with your product or service.
Creating a logo is one of the most important decisions you will make when starting your own business. Before taking steps into this branding endeavor, you probably took for granted the arduous process that logo creation demands. You see these images day in and day out without thinking twice about the thought, time, and investment that went into perfecting these brand mascots. Without doing your research ahead of time, creating a logo that you can live with for the long haul will be challenging at best.
The holidays offer an exceptional time to start looking into what works and what doesn’t. With store shelves stacked from floor to ceiling and branding gimmicks literally exploding everywhere you turn, the holidays offer you the perfect classroom to determine what design elements you prefer and which turn you off. Conducting thorough research in advance doesn’t have to be dull and it will help you avoid changing your logo down the road. Here is how to concur the store aisles to research your logo design.
Moving to a new office space is an exhilarating and important step in any growing business. Whether undertaking a remodel of an existing office space or constructing an office building from the ground up, the process can often prove more expensive than anticipated. Savvy business owners will stack the odds in their favor by selecting an experienced general contractor for the project who can help keep construction costs under control. Here are five unexpected costs you to be on the lookout for when remodeling or building a new office space.
When you think of great logos, companies like Nike, Target, Apple, Microsoft, Volkswagen, and Starbucks come to mind. While most of these brands have altered their logo over the years, they have all succeeded in creating logos that are instantly recognizable and carry the meaning of their brand well. As part of our small business marketing efforts, we all want to achieve standout branding. Creating a strong logo has the power to do just that. To create a logo with long lasting staying power and impact requires initiative and planning; it’s not just something you throw together on a whim. Before you begin making your company logo, keep the following key areas in mind.
Longevity and relevance. The goal of your company logo is create something that will be recognizable and represent your brand in a positive way for a long time and be marketable on a variety of levels. Brands will change their logos as the business evolves but the memorable ones generally preserve some of the same elements of the original logo design.
Nobody likes going to work in a bare office with white walls, formal cubicles, and no hint of refreshing or energizing colors in sight. Some people decorate their desks, but desk decorations can’t convey an overall atmosphere of productivity or positivity throughout the entire office. When you’re renovating or buying an office, you need to be able to consider the importance of interior design.
There are many advantages to focusing on interior design when you design an office. You will create a productive, efficient atmosphere and help keep employee morale up. You want your office to be the kind of place people look forward to going on Monday morning, after all.