Creating a logo is one of the most important decisions you will make when starting your own business. Before taking steps into this branding endeavor, you probably took for granted the arduous process that logo creation demands. You see these images day in and day out without thinking twice about the thought, time, and investment that went into perfecting these brand mascots. Without doing your research ahead of time, creating a logo that you can live with for the long haul will be challenging at best.
The holidays offer an exceptional time to start looking into what works and what doesn’t. With store shelves stacked from floor to ceiling and branding gimmicks literally exploding everywhere you turn, the holidays offer you the perfect classroom to determine what design elements you prefer and which turn you off. Conducting thorough research in advance doesn’t have to be dull and it will help you avoid changing your logo down the road. Here is how to concur the store aisles to research your logo design.
Logo blunders are more costly than time invested and money spent. By failing to avoid these logo pitfalls you will have an enormous hurdle to overcome just to get customers. People are visual creatures; we subconsciously use memory recall on a daily basis in order to make important financial and emotional decisions. You need to think of your logo as an imprint, something easily recognizable that people will automatically associate with your brand. It is less about what you should include in your logo design and more about what you shouldn’t. Think clean, think simple, and think what best represents your brand. Be sure to avoid these 5 logo mistakes at all costs!
Moving to a new office space is an exhilarating and important step in any growing business. Whether undertaking a remodel of an existing office space or constructing an office building from the ground up, the process can often prove more expensive than anticipated. Savvy business owners will stack the odds in their favor by selecting an experienced general contractor for the project who can help keep construction costs under control. Here are five unexpected costs you to be on the lookout for when remodeling or building a new office space.
When you think of great logos, companies like Nike, Target, Apple, Microsoft, Volkswagen, and Starbucks come to mind. While most of these brands have altered their logo over the years, they have all succeeded in creating logos that are instantly recognizable and carry the meaning of their brand well. As part of our small business marketing efforts, we all want to achieve standout branding. Creating a strong logo has the power to do just that. To create a logo with long lasting staying power and impact requires initiative and planning; it’s not just something you throw together on a whim. Before you begin making your company logo, keep the following key areas in mind.
Longevity and relevance. The goal of your company logo is create something that will be recognizable and represent your brand in a positive way for a long time and be marketable on a variety of levels. Brands will change their logos as the business evolves but the memorable ones generally preserve some of the same elements of the original logo design.
Nobody likes going to work in a bare office with white walls, formal cubicles, and no hint of refreshing or energizing colors in sight. Some people decorate their desks, but desk decorations can’t convey an overall atmosphere of productivity or positivity throughout the entire office. When you’re renovating or buying an office, you need to be able to consider the importance of interior design.
There are many advantages to focusing on interior design when you design an office. You will create a productive, efficient atmosphere and help keep employee morale up. You want your office to be the kind of place people look forward to going on Monday morning, after all.
Not everyone is born with the gift of 20/20 eyesight. Some cannot see at all. The visually impaired are marginalized, and unfortunately, the impaired are rarely the target niche for any business. However, it would serve businesses, large and small alike, well to realize that there are an estimated 21.2 million adults in the United States, who have trouble seeing, even with the help of contact lenses or glasses, with some of these adults also completely blind.
A small business can take advantage of these statistics and include the visually impaired as part of their target niche. All you need to do is hire a web design company to optimize your website to make it suitable for those with both perfect vision and those that have trouble seeing. Since it’s not exactly easy to put Braille up on a computer screen, here are my tips on how a business can optimize its website with ease.
Getting customers to conduct business with you is just as important as providing quality products and service. But even if your company is the best in its business field, you will not make it far if your website isn’t user friendly. This is why logo design matters – it provides a much-needed visual and interactive feature to your business. Knowing this, it should come as no surprise that a new business owner must take great care when choosing a company logo, as there are several pitfalls one must avoid at all costs when it comes to branding. Continue reading →