Category Archives: Maintaining a Corporation or LLC

Press Time…

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New businesses may have a hard time getting new customers because they don’t always have extensive marketing dollars. A press release is a great way to get customers to take notice without having to spend an exorbitant amount of money on marketing.

In terms of marketing, a press release is a story that may interest the general public or a market segment relating to your business or organization. The purpose of a press release is to inform the world of your news item. A press release is not supposed to be to “make a sale” per se. Instead, you should answer the “W” questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event.

The format of a press release tends to be more objective than promotional and is sometimes in interview format (but marketing hype is typically not well received by media outlets). A press release is submitted to media distribution outlets in the hopes that they will run with the story and/or request an interview.

Among the many methods for advertising your products or services, a press release can be an inexpensive tool. Happy writing!

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Small Business Is BIG News

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Receive 50% OFF an online press release distribution from PR Newswire*

MyCorporation.com has partnered with PR Newswire to offer you a fantastic deal!

Gain traction in search engines, capture online audiences, create valuable SEO backlinks and drive top line results with Web ReleasePLUS – a powerful combination of search-optimized press release hosting and broad distribution via PR Newswire’s online syndication network of more than 5,400 web sites. Your news will be seen on the Internet’s largest news sites – like Yahoo!, MSN and AOL, niche and localized web sites, and news engines including Yahoo! News and Google News. Long-lasting visibility and backlinks will be delivered via PR Newswire’s high-traffic, authoritative web site and through syndication across our wide network of news web sites. Web ReleasePLUS is the best of both worlds, offering immediate, broad communication of your message and lasting SEO benefits.

Web ReleasePLUS includes:

  • Posting of your release to PRNewswire.com, where it will be pulled into Yahoo! News, Google News, and made available to search engines indefinitely.
  • Display of an accompanying image of your choice.

Syndication on PR Newswire’s online network which consists of thousands of web sites. Inclusion in PRNewswire.com RSS feeds and site search.

  • Full reporting of online views, search engine details and links to your news online.
  • Distribution within 4 hours.

There is no better way to get the word out about your company than by using PR Newswire. It is the most cost-effective way to reach your target audience.

*Special Offer Rules: Special offer is only available to new PR Newswire members. New Members must sign up by June 30th,2010 in order to be eligible to receive the 50% OFF our Web ReleasePLUS distribution.

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Business Highlight: Journey 4 Life Fitness

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Our chance to share our customers with you…

Journey 4 Life was started from an idea years and years ago. The owner, Dennis Anderson, always wanted to do something to make a change in the world. He always took good care of himself through exercise. It wasn’t until 5 years ago or so that he really decided to turn this dream into a reality. People started approaching him in the gym and even outside of it asking questions about fitness and how he could help them out. It was at that time he realized this was his calling and the business was created. Mr. Anderson, CEO of Journey 4 Life Fitness, says “Thanks to the wonderful customer service from Tracy Newman my company was set up properly and very fast. I was truly surprised by how quickly everything was set up. It was refreshing to have someone on the other end of the phone who catered to all the needs of me as a customer. Despite my lack of knowledge with setting up my business Tracy was very professional and patiently guided me through the process. My experience
Journey 4 Life Journey 4 Life Logo
with My Corporation was incredible and I’d be the first to recommend them.”
When asked about the impact on the economy, Mr. Anderson said, “This economy is a set back with any business out there now but for me it doesn’t set us back too much. The demand for my service is huge. Health is now being taken seriously and people actually want to change their lifestyles. My business has just been set up and is in the beginning stages but it’s doing well thus far. ”
Mr. Anderson went on to say, “I made my business successful by challenging others to change the way they think. By motivating and inspiring others to believe that anything is possible. I also spent time understanding and studying fitness. Fitness has been a huge part of my life. I found that changing the thought process and having the physical will is the formula for transformation. With each life that is changed by journey 4 life fitness success shows up.”

Business tip:  My biggest tip I can give is to stay passionate and do something you love, persevere, and stay driven to complete what you start.

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Starting a New Business? It's in your Brand.

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Starting a new business and growing an existing business require diligence and perseverance.  An ongoing attention to acquiring new customers, building a brand and getting your business “out there” are required.  It’s not easy to stay on top of everything, but without a brand and customers who will recognize and purchase based upon brand recognition and trust, it is difficult to continue to grow a business.

Logos and brands are a great way to gain recognition for your product or service.  Building a brand often equates with building awareness and trust of your products or services.  That’s why finding the right brand to represent your business is important.  It’s important that customers can understand from your logo or brand name what your business is and what it stands for.  Some businesses have a word that represents their brand.  Some businesses choose a stylized way of representing their brand.  Many have a slogan.  Ours is “Entrepreneurs Welcome”, for example.

Whatever it is that makes your business your business, it’s important that it represents what your business does and what it stands for – enabling your customers to recall, use and then recommend your products or services. Ultimately, that is how a business can grow.  Sometimes a brand or logo develop over time; sometimes it is developed before the business even gets off the ground.

If you need help developing your logo, our friends and partners and LogoDesignGuru are happy to help (see the offer to the right). Also, MyCorporation offers trademark searches and registrations that will protect your logo throughout the United States – a great way to protect the intellectual property your business has developed.

Wishing you and your business continued success!

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Business Highlight: Dr. James Aylor

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Our Chance to Share Some of Our Great Customer Stories…

Camarillo Springs Holistic Health Center

With all the stress of environmental toxins and physical injury it’s no wonder that many people spend most of their day in pain or discomfort. As an answer to that problem, Camarillo Springs Holistic Health Center has developed a state of the art health care center where treatment is available from experienced and highly respected physicians.

Co-owner, Dr. James Aylor began his chiropractic practice in 1979 in the Hollywood Beach area of Oxnard. In 1996, Dr. Aylor joined forces with Dr. Arnold Bresky to offer additional services to patients. The main focus of Camarillo Springs Holistic Health Center is to help people learn how to take care of their bodies holistically to prevent disease rather than waiting to get the disease and then spend all their time chasing symptoms. Camarillo Springs Holistic Health Center’s philosophy is to give the proper treatment and nutritional therapies, to enable the body to heal itself.

Business tip: Keep watch on expenses. Especially in a down economy, every day expenses can creep up on a business, and it’s critical that while growing revenue, expenses must be watched and managed.

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Thinking About Next Tax Season

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Now that taxes are done for 2009, you may want to just put it all behind you and not worry about it again until next year.  However, tax savings are a year-round opportunity.  Businesses should work to maximize tax savings all year long so that next tax season is a good one.

There’s no time like the present to think about saving on taxes. Business tax deductions you should consider include the following:

  • Auto expenses
  • Expenses of going into business
  • Education expenses related to business or trade
  • Legal & professional fees
  • Business entertaining & travel
  • New equipment & software

The IRS states that any “ordinary and necessary” business expenses can be subtracted from your business income prior to being to taxed. The general rule is that as long as the expense is made for business (not personal) purposes, you can deduct it from your business income.

To ensure that you don’t miss large deductions that could save you a great deal of money, it is wise to consult with an income tax professional.  If you require professional assistance, we’re pleased to connect you with our network of professionals.  Click here to submit your request and you will be connected with CPAs in your area.

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New Businesses Need Guidance

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It’s not easy to start a new business. Navigating business law, formalizing your business structure with the Secretary of State, opening a new bank account, getting loans, and hiring can be complicated.

Did you know that after registering a business several filings may be required on an annual basis? Furthermore, there are tax deadlines that must be met in association with corporate entities. MyCorporation can help with MyIncGuard®.

MyIncGuard sends monthly reminders about annual reports, quarterly tax returns, year-end notices, and much more! For a limited time, you will also receive a FREE electronic version of the NOLO Corporate Handbook, providing forms and instructions to operate a valid business. In addition, you’ll receive many sample employment and business-related documents for use throughout your business lifecycle.

Sign up today and help ensure your business stays in compliance with state and federal requirements. Click here to find out more.

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Is my Corporate/LLC Name Protected?

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Customers often inquire whether the reservation and filing of a corporation protects the name of the business. While it may protect the business name with the Secretary of State in the state where the corporation or LLC is filed, it does not necessarily protect the name as a trademark.

Trademarks can include any words, phrases, symbols or designs that identify and distinguish the source of the goods. There are numerous advantages to securing federal registration of a trademark. Perhaps the most important advantage is that federally registered trademarks are national in scope, regardless of the actual geographic use of the mark. Hence, trademark protection will protect your business name, which is distinct from filing for a corporation or LLC with the Secretary of State.

To find out more about trademark registration and the advantages of trademark protection, click here.

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Business and Tax Savings

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As business owners prepare for tax season, many sole proprietorships begin to consider the tax benefits of incorporating or forming an LLC. Similarly, business that are incorporated are looking to maximize their tax savings – especially during this tough economy.

The IRS states that any “ordinary and necessary” business expenses can be subtracted from your business income prior to being to taxed. Here’s the interesting part: Your business does not even have to make a profit for your expenses to be deductible. You must only establish a “profit motive.” Under the Internal Revenue Code, a “profit motive” is presumed if you earn any net income in any three out of five business years. Furthermore, the general rule is that as long as the expense is made for business (not personal) purposes, you can deduct it from your business income.

Business tax deductions you should consider include the following:

  • Auto expenses
  • Expenses of going into business
  • Education expenses related to business or trade
  • Legal & professional fees
  • Business entertaining & travel
  • New equipment & software

To ensure that you don’t miss large deductions that could save you a great deal of money, it is wise to consult with an income tax professional.

So make what many consider to be a difficult time of year into a painless …here’s to tax season!

Tax Time Tips

As tax time is right around the corner, here are some things to remember:

  • Be sure to gather all the necessary documents/info to file both personal and business taxes
  • File any required quarterly taxes
  • Decide whether or not to elect S-Corporation status for 2010 (the deadline is March 15th)
  • File all required annual reports with the Secretary of State.
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MYCORPORATION ANNOUNCES OUR SUMMER SALE!!

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FREE CORPS AND LLCS plus SAVE up to $50 on other business services!

-File a FREE Corporation or LLC, and get FREE Website, FREE QuickBooks Simple Start and 6 Months FREE Credit Card Services (required shipping and state fee additional)

Plus Save up to $50 on our most popular business services: Employee ID Numbers, Kit and Embossers, Annual Reports, DBAs, Amendments, Trademarks, Foreign Qualifications, and much much more!

Visit MyCorporation.com or call 1-877-692-6772.  Hurry!  This offer is available for a LIMITED TIME ONLY!!!

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