Each year, businesses all over the world push to find new ways of reaching new clients, making sales, and increasing revenue. While it appears that some marketing strategies have proven to be more effective than others, one thing is for certain: email will always be a part of any solid business marketing strategy, as it easily correlates to mass mailer marketing and other traditional business outreach methods.
However, because email is such a popular method used by nearly every industry, the positive effects begin to dwindle. Users who subscribe to e-newsletters and email marketing voluntarily will always be there, but those that businesses are attempting to reach for the first time have become numb to the mass mailing stimulus, and have learned to tune it out similar to the decreasing effectiveness of television commercials.
Fortunately, for businesses looking to reach out to new customers, part of the problem is also the ideal solution, and that comes in the form of social networking.
There are many critical variables for sales success, especially when it comes to small business sales. Because small businesses typically have more obstacles to overcome due to their size and lack of resources, it’s extremely important that small business leaders learn how to master the sales process. Ultimately, mastering sales skills can provide long lasting revenue. Below are a few simple sales training tips and tricks to help small business sales teams to succeed.
Quick Tips to Remember:
- Target: The right client means everything
- Good Energy: Be upbeat and positive
- Preparation: Stay prepared and continuously practice your selling skills
- Delivery: Always deliver polished presentations
There are staples and initiatives that every business needs in order to succeed. From marketing efforts to employees and equipment, you’re going to need to pay it forward in order to gain results. After all, the nature of business is to make investments.
However, the question lies in understanding where to make those investments and when to pull back. Read on to discover three areas within your small business that, with a little understanding and tact, will prove your efforts to be worthwhile.
No matter how amazing your business offering is, it won’t mean much if no one is aware of it. Marketing is essential for any business that wants to bring in new business while educating and entertaining a consumer group. However, when it comes to setting a budget, where should you save and splurge?
Ad campaigns (consisting of flyers, banners or direct mail) can provide you with a return on investment both in a growing customer base and a more solidified brand image. The key to making your investment worth it is to have a consistent message across the board that speaks to your niche’s needs and wants.
Marketing requires keen insight in how to approach a product, service, or brand and effectively get it out to customers or other businesses. As one of the main forms of communication within commerce, marketing has evolved radically with tech advancements and social media, but some principles still remain the same. Cutting-edge ways to market a brand or product will either capitalize on a new insight or reformat a classical view in marketing to the 21st century economy. In today’s economy, businesses demand marketers think beyond the everyday and try looking outside of the box when it comes to ad campaigns.
What Consumers and Businesses Want
Marketing techniques have evolved to work beyond the everyday concept of an advertisement presenting or selling a product or service and now telling them what it is. Consumers, in an ever-competitive marketplace that has been energized by the internet, no longer want ads that talks at them. They want something that many ads have lost over time: engagement. Consumers and businesses want to be engaged in how the item relates to the customer or how it will help empower them. This leads to a new school of thought and appreciation toward the customer where companies want the consumer to become part of the greater whole of the business’ mission.
People love watching videos. With almost 1 billion active users, YouTube has become one of the most visited sites online. Many businesses have discovered the immense potential of video marketing and are now using it to promote their products and services – here are some tips which will help you derive the biggest benefits from video marketing.
1. Understand your audience.
Before posting any video, you need to get familiar with your target audience. What are their ages? What are they passionate about? What problems are they dealing with? What kind of videos would appeal best to your audience? Once you have answers to such questions, you will then be able to carry out an effective video marketing campaign.
2. Think outside the box.
There are thousands of videos on YouTube competing for people’s attention. For your video to stand out of the crowd, you will need to think out-of-the-box. Come up with a creative and radical concept which will capture the imagination of your viewers. You can get some inspiration by looking at what others have already done and borrowing some ideas. However, don’t make the mistake of duplicating entirely the work of others.
Infographics have been around forever. Yes, that’s an exaggeration, but it’s not that far off from the truth. If you really think about it, they’ve been around for tens of thousands of years. They’ve become modernized recently and are extremely popular. They work well for a number of reasons, primarily due to their accessible and visual-friendly incorporation of various graphs, charts and illustrated data.
In addition to still serving well as a useful way to present data, infographics remain an integral part of effective content marketing. Infographics have an indisputable tendency to go viral, which is a great way to effectively promote services, a business or a specific set of data. They also have a substantial leg-up on boring, text-heavy approaches trying to get the same points across.
And yet, there are a lot of people out there who hate infographics. Why? Because more often than not they’re been completely misused, and tend to be poorly designed. Don’t let this hate scare you off from making one, though. Here are some areas to keep in mind when it comes to creating great infographics that work in your favor.
Some companies will stop at nothing to gain an edge on their competitors and this has led to some of the most outrageous marketing stunts the world has ever seen. The following highlights weird ways brands have marketed their businesses – sometimes successfully, others times not, and one horrible fail that will undoubtedly leave you shaking your head.
1. Winning Wiener: Nathan’s Famous Hot Dogs
When he opened his hot dog stand at Coney Island in the 1920s, Nathan Handwerker struggled to find customers. Hot dogs were relatively new, and cheap meats were eyed with suspicion. Undercutting other vendors only made matters worse, as customers didn’t trust what Nathan was serving them. An idea he hatched was he would give hot dogs away to doctors and nurses (when there were none around, he would have bums dress up as doctors and nurses in exchange for hot dogs). Thus, the public would see what appeared to be medical professionals enjoying Nathan’s hot dogs, and Nathan instantly won their trust. The business prospered for decades.
2. Super Sonic Yoga
Successful businesses require risks and Sonic Yoga’s Jonathan Fields took a huge one in 2001 when he pitched a story about the scientific health benefits of yoga to Self Magazine. Fields recruited a college to conduct the study and he pitched the story to multiple editors. When interviewed for Self, he was told that it was too bad Sonic Yoga didn’t have a yoga video to sell. Without missing a beat, Fields informed the reporter that they indeed have a video in post-production, so Self was free to put that information in the article.
As the owner of a small business, you know what it’s like to have a lot on your plate. Some days, it may feel as if you need a small army in place just to keep up with the way you need to market and brand yourself – not to mention making a profit and paying attention to your customers! Well, I’ve got a secret to share with you: you don’t need an army. All you need is a thirst for knowledge. The trick is to stay on top of trends and when things move, move with them!
Working in the marketing industry, I’ve come to understand that it is never about one thing or the other, it is about how all of the pieces of the puzzle come together to form the big picture. Ten years ago, your business might have gotten by with some television commercials and perhaps an advertisement or two in your local newspaper, but times have changed – how can you compete and stay on top today?
With 2014 looming on the horizon, small businesses need to not only assess the past year’s success and failures, but also plot a path forward. Businesses that have survived a challenging 2013, or even experienced some growth, can take certain steps to ensure and improve growth in the rapidly approaching new year. Here are a few tips to help prepare your small business for success in the coming year.
1) Explore all the options your bank (and competing banks) offer small business owners. Save money and stretch your dollars by choosing the right bank for your business. End of the year is a good time to take a look at the competition and see what offers they might have that would benefit you. Look for low account and transaction fees, low or discounted loan rates, and free direct deposit, among other offers designed to help the small business owner.