Harnessing the World of Mobile Marketing

iStock_000017173323XSmallIn the latest study put out by Marketing Sherpa, data showed that nearly 97% of all consumers search for a local business online and that business owners in their 20s and 30s are twice as likely to go out and look for advice on a product or business via social channels. Combine this with the 61% of adults in the United States with smart phones and you can start to see how large the mobile market is. With each major iPhone, Android and tablet release, consumers everywhere are spending more and more time on mobile devices. Continue reading

CRM Solutions and Your Business: A Story Retold

CRM Solutions and Your Business: A Story RetoldWhat does CRM mean anyway? Customer Relationship Management (CRM) is essentially a system that enables businesses to manage data and information pertaining to clients. The aim is to increase sales and offer clients a better service and this goal is achieved by storing information, accounts, leads, and sales opportunities in a central database so that it is easily accessible by all members of the company, especially sales and customer service reps.

But isn’t CRM only available for the use of large firms? Not at all. Not only can small firms afford CRM solutions, but they can also easily integrate them with their existing operations (customer service, sales, and marketing) too. Once customer relationships start to improve, you will automatically generate a greater ROI in the process.

If your small business is ready to take on CRM, read on to find out which tools are the best bet for your business.

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7 Ways Social Media Can Take Your Business from Good to Great

7 Ways Social Media Can Take Your Business from Good to GreatIn the early days of the internet, the extent of digital marketing for most businesses was deciding whether to bother setting up a company website or not. These days it’s rare to find a business of any size without its own website and the rise of the social media has brought with it a new way to engage with existing and potential new customers. Make social work for you by using these 7 tips to take your business from a good online presence to a great one!

1. Spread brand awareness

According to research from the Pew Research Center, 73% of online adults now use at least one social media site. Facebook remains the undisputed leader with almost one and a quarter billion monthly users – more than 1 in 6 of the global population. Other sites like Twitter and Instagram are also huge and 42% of adults online now use multiple social networking platforms. A social media marketing campaign or presence offers the potential customer to reach a vast new audience across a range of demographics and expand your customer base.

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6 Ways New Business Owners Can Save Money When Starting Up

6 Ways New Business Owners Can Save Even More Money Starting UpIf you’re a brand new small business owner just bursting out of the starting block, how you decide to save money matters. Even if you’ve gotten off to a good start, and revenues are flowing in, every dollar you save goes directly to the bottom line. In order to maximize your savings, keep the following six tips in mind.

1) Score Free Office Supplies

If you typically pick up your office supplies from your local office supply retailer, understand that there are ways to score supplies for free. Enroll in the store’s rewards program and wait for 100% cash back sales. You buy the supplies at full price, then receive the amount you spent in the form of a rewards certificate, usually issued the following quarter. Common free items include printer paper, pens, notebooks, folders, staplers, and scissors.

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Why User-Generated Content Matters for Businesses

Why User-Generated Content Matters for BusinessesUser-generated content (UGC) refers to any content that is produced by consumers or users. It can take the form of social media updates, reviews, blog posts, Q&A forums, photos or videos. Many businesses use different kinds of UGC as part of their overall marketing strategy and the benefits getting involved with UGC provides are nearly endless for your business.

  • Enriched user experience – UGC allows your customers and prospects to interact with like-minded people and share their opinions – this could be through posting comments on a blog, on discussion forums or status updates.
  • Enhanced understanding of your audience – User-generated content offers you an excellent opportunity to listen to your customers and be able to better understand their needs.
  • Established trust – Consumers usually base their buying decisions on what other people are saying. Having positive reviews on your site enhances the chances of prospects using your service or buying your product.
  • Search engine optimization – Search engines like Google rank sites based on how unique and relevant their content is. Having user-generated content on your site can play a major role in improving your search engine rankings and even make your site more visible.
  • Cost effectiveness – Hiring designers and writers to create content for your business site can be very expensive, but if you work with an in-house team instead, it’ll help you save on money and time.

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4 Objectives to Set for Your Small Business Marketing Strategy

4 Objectives to Set for Your Small Business Marketing StrategyIn order for any business to develop and grow, it needs to be equipped with the right tools to succeed. For eCommerce websites especially, a marketing automation strategy is vital for improving sales opportunities. And building and implementing this kind of strategy has never been easier than without the aid of web sales marketing automation solutions.

When devising any strategy to follow, you should set certain goals that need to be achieved and be able to measure your progress towards completing these objectives. This holds true for web sales automation strategies as well – setting clearly defined goals is the first step towards success:

1) Increasing the number of inbound leads.

With the help of a good web-sales automation solution, you can expand your opportunities for attracting inbound leads. This is how you can fuel your lead generation through marketing automation:

  • You can identify your anonymous site visitors and gather a wide range of data about them.
  • Real-time reports allow you to track each one of your leads individually.
  • You can set up notifications to inform you when a visitor completes a certain action
  • Gathered data allows you to optimize your landing pages, audit your website for a better user experience and add identified leads for lead nurturing.
  • You can also prioritize your inbound leads and group them into categories based on their preferences.

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How to Market Your Small Business Successfully From the Start

How to Market Your Small Business Successfully From the StartIn the early days of a start-up, you have to wear pretty much every hat possible. You have to develop your products, sell and support them, keep your accounts and other legal documentation up to date, and never take your eyes off cash flow. All of which, plus managing a few people, takes up lots of time and energy.

Marketing is one of those things that are a bit ethereal. It’s not concrete. It doesn’t deliver immediate results. It’s so intangible that it’s easy to push it to another day. Isn’t it?

You may want to reconsider doing that. Ignoring your marketing could be the biggest risk to your company’s survival. There’s still time to get started though, if you keep a few of these tips in mind.

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Business Basics – Cross-Blogging

Content marketing is amazing. Studies have found that inbound and content marketing cost 62% less than traditional marketing, and yet brings in three-times as many leads. If you don’t blog, you’re missing out on a huge marketing opportunity, and a great chance to network. Over the last year or so, we’ve really amped up our cross-blogging, and we’ve seen some amazing results. New markets have opened up, our web presence has never been bigger, and we’ve made some great new partners. cross-blogging

But, in finding new partners to blog with, we’ve noticed that some businesses don’t know the first thing about cross-blogging. So to help those of you experimenting with inbound marketing out, here are a few tips on how to make your cross-blogging experience positive and rewarding.

Make suggestions and share ideas

Some of the best articles we’ve ever written have come from ideas brainstormed with our cross-blogging partners. However, entrepreneurs can be a little skittish when it comes to sharing ideas. Now when a business is built on an idea, guarding it makes a lot of sense, but if that idea is nothing more than a possible topic for an 800-word article, you don’t have to treat it like a trade secret. So feel free to pitch ideas with your partners, and build off of each other’s suggestions. A major part of cross-blogging is networking. You want to forge a strong, working relationship with the people you partner with, and brainstorming is a great way to do just that.

Keep the relationship light

New bloggers sometimes get a bit overly zealous when contributing or accepting a post. Before anything is written, they want a thirty-page contract filled out in triplicate and faxed to their attorney’s office. Remember, you aren’t sharing revenue or starting a business together. You’re cross-blogging. A few simple requests like ‘don’t plagiarize’ and ‘don’t publish this somewhere else’ are really all that you need.

Don’t ask your partner to do all the work

We feel like this should go without saying, but we’ve had way, waytoo many potential partners ask us to just write the post for them. There’s no quicker way to ruin this networking and marketing opportunity than by shirking all of your responsibility and expecting someone else to pick up the slack. Treat others the way you want to be treated. Would you want a crummy, hastily written article, riddled with spelling and grammar errors on your blog? We doubt it. Any articles you send to your partner should be insightful, unique, and engaging, and you should expect the same of them. That way no one feels slighted, and your new partnership starts off right. 

Interested in contributing a guest post? We’d love to talk to you! Click here to read our author guidelines, pitch an idea, and get in contact with our social media team.

How to Develop Lasting Relationships with the Right People

How to Develop Lasting Relationships with the Right PeopleAs an entrepreneur, relationships are some of the most valuable assets you’ll ever create. There are the relationships that you form with your customers, with your suppliers and with other small business owners. . You won’t find a column for “relationships” on your balance sheet but you should always be working on growing this asset no matter what.

When you focus your marketing activities in the following three steps, you will be working towards building strong relationships with customers and potential customers. By becoming an authority in your industry, building connections and bringing great value to the table, you’ll find yourself with a stable of strong business relationships in no time.

1. Establish Credibility in Your Industry

The first step is to position yourself as an authority in your industry. Don’t be afraid to highlight your credentials! Take advantage of inbound content marketing and create an informative blog, write a newsletter, and learn to use social media effectively. Every one of the aforementioned avenues are great places to build, grow, and nurture an audience.

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