2014 is about to wrap up, and, as is the case with the closing of each year, we can’t help but think about what the coming year will mean for small business. So we scoured the internet for predictions about 2015 and lessons learned from 2014 to create our latest infographic, “2015 Small Business Industry Predictions.”
One of the best things we found was this hopeful statistic: 58% of small business owners expect that they will experience growth in 2015. Entrepreneurs everywhere think it’s going to be a great year for business!
What are your predictions?
If you’ve come across the term “Microloan” while searching for small business loan options, you’ve likely inferred that it is a loan with a small borrowing limit. Maybe that sounds like just what your company needs, but you most likely have questions about how this funding alternative works. Just how micro are these loans? How do they compare to traditional bank loans and other borrowing alternatives?
Here are answers to small business owners’ most frequently asked questions about microloans: Continue reading
You’ve probably seen hundreds of ads, infomercials, Vines and other forms of YouTube marketing. For those who feel they are lacking in the creative department, it’s easier than you think to use video marketing with YouTube in order to promote your business or services. Continue reading
Why does a customer buy a product? The logical reason is because it solves a problem for him. But in reality, the value of the product is actually created in the mind of the customer. Continue reading
You have your business plan in one hand, and a cup of very strong coffee in the other. The paperwork is being processed, and the website is in the final round of edits. Your small business is almost ready to launch, but you’re worried you might be missing something.
Websites and business books are full of best practices, quick tips, and mistakes to avoid, but building a successful business isn’t strictly about the business itself. You need to build three pillars that will help launch your vision into the world. Continue reading
We cover a lot about how to start the business of your dreams, but what happens after you’ve been in business for a while? It’s typical for small businesses to go through a slump, or even, in some cases, to close. Here are three easy ways to avoid that, and start maintaining your business at the best of your ability! Continue reading
In the early days of the internet, the extent of digital marketing for most businesses was deciding whether to bother setting up a company website or not. These days it’s rare to find a business of any size without its own website and the rise of the social media has brought with it a new way to engage with existing and potential new customers. Make social work for you by using these 7 tips to take your business from a good online presence to a great one!
1. Spread brand awareness
According to research from the Pew Research Center, 73% of online adults now use at least one social media site. Facebook remains the undisputed leader with almost one and a quarter billion monthly users – more than 1 in 6 of the global population. Other sites like Twitter and Instagram are also huge and 42% of adults online now use multiple social networking platforms. A social media marketing campaign or presence offers the potential customer to reach a vast new audience across a range of demographics and expand your customer base.
Whether your firm is small and speaks to niche-based needs or you are a large company that is trying to be everything to everyone, you won’t get far if you lose designers along the way! A good UX designer is hard to come by, and if you find them and keep losing them, you may need to consider some of the factors going into play as to why you’re losing quality professionals.
You’re Not Paying Enough
Everyone likes to talk about how a great work environment and perks really matter in the workplace, but at the end of the day, it’s all about money. If you are not paying a competitive wage, you are going to find that great professionals may end up at your company, but aren’t going to stay there. Design is an industry that is notorious about underpaying the people who work in it, and if you are guilty of this, word will get around. Make sure that you know what the industry standard is. Depending on the designer that you hire and what their experiences in the field might be, you can be looking at anywhere from $40,000 to $100,000 a year. Good designers expect to get paid for their efforts, and if you do not step up, they’re going to step out!
If you’re a brand new small business owner just bursting out of the starting block, how you decide to save money matters. Even if you’ve gotten off to a good start, and revenues are flowing in, every dollar you save goes directly to the bottom line. In order to maximize your savings, keep the following six tips in mind.
1) Score Free Office Supplies
If you typically pick up your office supplies from your local office supply retailer, understand that there are ways to score supplies for free. Enroll in the store’s rewards program and wait for 100% cash back sales. You buy the supplies at full price, then receive the amount you spent in the form of a rewards certificate, usually issued the following quarter. Common free items include printer paper, pens, notebooks, folders, staplers, and scissors.