Many times your social media bio will be the first impression you make on clients. But unlike a website, Social Media doesn’t give you much room to explain your product. Without access to tabs, folders, pricing sections, or demos—selling your product, might more difficult, but not impossible. Here are four ways you can improve your social media profiles and send more people to your website.
On Monday, November 21, 2016, at approximately 2:30 PM PST, six bugs fell from the MyCorporation ceiling, and everything changed.
It all started when an employee spotted a few big bugs (first thought to be “giant ants”) crawling around her workspace. News spread like wildfire and within a matter of minutes numerous employees were getting out of their seats to search for more bugs- some even getting on all fours to investigate under desks and filing cabinets. After a few minutes of fervent investigation, approximately two more “ants” were found… but this time… on desks, not on the ground. The conclusion was drawn that the bugs (could it be??) must be falling from the ceiling. Chaos ensued. (more…)
Well, money doesn’t grow on trees, but it can on niche websites!
Niche websites can turn out to be a profitable business if everything is correctly. However, this undoubtedly takes a lot of time. You need to nurture it like a child, from design to content, everything is to be carefully chosen and strategized.
Here are six effective tips to help you make your niche website a success: (more…)
Whenever most people think about start-ups and young entrepreneurs, their minds tend to picture Silicon Valley or Silicon Beach. Though California is synonymous with up and coming businesses, it may not be for much longer.
Across the country, West Virginia passed legislation on March 12, 2016 that is breaking down the barriers of entry for young entrepreneurs. Effective July 1, 2016, West Virginia House Bill 2897, also known as the Young Entrepreneur Reinvestment Act, will waive business filing fees for residents under the age of 30. Filing exemptions for non-profit and for-profit corporations as well as limited liability corporations are included in this bill. (more…)
Summer is the season to take the time to enjoy the beautiful weather. It’s also when the sun is out a little longer, allowing us more time to enjoy the hobbies we love. Be it knitting a sweater or organizing a softball game with friends, summertime is the best time to make, create and build on the things we love. For young entrepreneurs, it is also the best time to take those hobbies to the next level. There is nothing greater than creating a successful business doing the things you love, especially when you can start today. Below are some tips to spend the least amount of money while still making sure your new business is off to a successful start: (more…)
When it comes to small business financing options, it’s usually traditional funding methods that come to mind: working capital loans, SBA loans, business lines of credit, etc. But did you know an alternative option exists that’s allowed thousands of entrepreneurs to launch businesses debt-free? It’s called a Rollover for Business Start-up (ROBS), and it enables you to leverage your own retirement assets to buy a business without having to pay any tax penalties or get a loan. (more…)
Employee reviews get a bad rap – a lot of people assume they’re meant to judge a person’s work and weigh whether or not they are worth their wage. In reality, reviews are a great way to force a person to reflect on the past year, figure out what they’ve done well, and highlight potential growth areas. And you don’t suddenly outgrow their use after creating your own business. Too few small business owners actually take time to reflect on the past year; we assume we made money so, therefore, we did well enough. That’s a dangerous attitude, as it leaves you open to stagnation and contraction. This year, instead of just closing out the books and handing them to your accountant, do an employee review and really figure out just how well you did.
What do you ask?
Think back to your last employee review, and remember your manager brought up. Reviews are usually pretty standard, so you’ll be asked to come in with some accomplishments and possible improvements. There’s then a quick ten to twenty minute back and forth to sketch out goals and ideas for next year, and you’re done. Your one-person review does not need to look any different. It’s the end of the year, so you have a good idea how you did financially, but think of a few ideas or initiatives you’re particularly proud of and jot them down. Then ask what you’d change if you could do it over, and write those down as well. You’ve just outlined a plan of attack for next year. Keep doing what you do well, adjust as needed to help spur improvement, and plan out whatever new initiatives need adoption to ensure those improvements happen.
Do you have to talk to yourself?
No – in fact, if you can, involve someone else. You’re more than capable of doing this “review” on your own, but outside perspective is invaluable. We are our own echo chambers – we always wind up thinking our own ideas are good. But what you need is someone to bounce ideas off of. Someone to poke holes in your plan, and refine that sketch you just put to paper. Involving someone else also adds a bit of culpability to the process. Not only does it force you to actually think about, and write down, that list of accomplishments and improvement areas, but talking about that list means someone else knows your plan, and may ask about it periodically over the next year. Extra, external motivation is always helpful.
What’s the point?
Honestly, this process is something every business owner should do already. But running a business is tough, tiring work. And at the end of the year, when life is already hectic and you have tons to get done before January first, the last thing you’ll want to think about is next year’s plan of attack. Small business owners are great at mapping out big plans and focusing in on microscopic details. We usually aren’t great at connecting them. This employment review exercise helps by forcing us to see what works, and how we can leverage our talent to meet attainable, worthwhile goals over the course of the next year. Then, when 2016 hits, you aren’t forced to fly by the seat of your pants.
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Hiring your first employee is an exciting time for your company. Your daily duties have expanded and you need to hire someone to take over some of the responsibility. Before you interview and find the person you want to bring into your company, you need to understand the legal requirements for hiring and maintaining employees.
The trend of big data has led to the rise of social media platforms handing their consumers analytics on their presence online. LinkedIn is no different. As a small business, understanding your page’s analytics is vital to its success as it gives you a great amount of information on your target audience’s preferences. But with all analytics, there are some key figures and terms to monitor that give the most insight into your successes and failures.
LinkedIn is a very effective medium to increase customer acquisition, especially in the Business to Business market. But with the different types of advertising, the bidding payment system, and a plethora of targeting opportunities, the advertisement choices on the platform can be a tad difficult to navigate. The key to understanding LinkedIn paid advertising is to know a great deal about your target audience.