Fireside Chat: How Everyday Businesses Can Leverage Social Media

Are you a business owner? Are you interested in using social media to market your company, but aren’t sure how? Social media signsThen be sure to join Deborah Sweeney tomorrow, October 29th, at 11:00 AM PST/2:00 PM EST for a ‘Fireside Chat’ on how entrepreneurs can use social media to grow and brand their business, hosted by our good friends at Grasshopper! Deb will joined by Lauren Hogan of HomeAdvisor and Farbod Shoraka of BloomNation for the hour-long conversation, and will share the tips and tricks learned on her own road to social media success.

The chat will be hosted live on Google Hangouts, so be sure to RSVP so you don’t miss it. And don’t forget to follow #FRSDCHAT on Twitter to watch the conversation!

 

 

 

 

Harnessing the World of Mobile Marketing

iStock_000017173323XSmallIn the latest study put out by Marketing Sherpa, data showed that nearly 97% of all consumers search for a local business online and that business owners in their 20s and 30s are twice as likely to go out and look for advice on a product or business via social channels. Combine this with the 61% of adults in the United States with smart phones and you can start to see how large the mobile market is. With each major iPhone, Android and tablet release, consumers everywhere are spending more and more time on mobile devices. Continue reading

Why You Should Be Prioritizing Risk Management

Safety in the Workplace Part 2 The Role of the EmployeeEvery good employer wants to protect their workers from harm, but when financial pressures mount, it can be tempting to let risk management policies slip.

However, failing to engage in effective health and safety is a big mistake. Not only can this lead to tragic human consequences, it can also cause firms to suffer a range of financially ill-effects. The fact is, there is a strong business case to be made for good workplace safety. Here are just some of the reasons why it makes sense to prioritize risk management: Continue reading

Small Business Spotlight: Campus Enterprises

Campus EnterprisesIn our line of work, we are introduced to hundreds of small businesses on a daily basis- and we LOVE it! Each entrepreneur brings something so drastically different and special to the table. Though when we stumbled upon Campus Enterprises recently, we couldn’t help but be intrigued by their unique story.

Campus Enterprises is a company completely run by Duke University students. Though, going beyond any typical student-run business that provides “for the students, by the students,” Campus Enterprises also has a large presence in the community surrounding Duke University. They offer such services as food delivery, laundry, note-taking, screen printing, cleaning, marketing, and expansion. As their website states, they’re a “one-stop shop for your daily needs.”

We had the pleasure of interviewing Campus Enterprises about their inspiration for the business, its history, and what the students who participate, as well as the community, gain from this unique venture.  Continue reading

3 Priorities You Shouldn’t Overlook When Launching A Small Business

Business_Owners_Holding_Money_SmYou have your business plan in one hand, and a cup of very strong coffee in the other. The paperwork is being processed, and the website is in the final round of edits. Your small business is almost ready to launch, but you’re worried you might be missing something.

Websites and business books are full of best practices, quick tips, and mistakes to avoid, but building a successful business isn’t strictly about the business itself. You need to build three pillars that will help launch your vision into the world. Continue reading

5 Things You Need to Know Before Purchasing a Business Phone System

phoneWith a mobile phone in your hand, the task of choosing a phone system might seem unnecessary in the early stages of your business, but it’s actually very important. The telephone is still the preferred method of customer service in the United States. The calls you miss are as important as the ones you take, and a phone system will allow you to convert missed opportunities into sales conversions. Continue reading

Spooktacular Business Stats: Halloween by the Numbers

When you think of Halloween, you typically think about pumpkins, costumes, cotton cob webs, parties, and the mass amounts of candy being consumed. Though there’s another side to Halloween we often don’t think about: the numbers behind the whole operation! Have you ever wondered just what the percentage of Halloween celebrators visit haunted houses each year? Or how about just how much money is spent on candy in honor of the holiday?

In “Spooktacular Business Stats: Halloween by the Numbers” we break down Halloween by the statistics that make this holiday what it is! Continue reading

10 Explosive Ways to Grow Your Sales Department

Does Your Website Need SEO Help How to Hire an SEO ExpertNo matter what business you are in, sales will make or break you. Every business needs sales to survive, because it’s how your business gets the necessary finances to grow. Though, even if you feel comfortable selling, growing a successful sales department can be difficult.

This list will give you ten key points to focus on as you work to grow your sales department: Continue reading