When you first started your business, you probably thought that you’d be able to go on a long vacation whenever you would want to. Fast forward to the present and you now know better! As captain of the ship, it’s not all fun and games; there is a lot riding on you.
But just because you’re in charge of a company doesn’t mean you can’t take a break from work. Disconnecting from all the mayhem once in a while will do you good.
A vacation will help you relax and get more creative. It will also boost your productivity. And if you’re in luck, you might find the opportunity to get in touch with fellow entrepreneurs or other inspiring people. Continue reading
If you don’t have a blog on your business site as of yet, you’ve already been left in the dust. The good news is that you can still recover pretty quickly if you take some proactive steps right now. Why is a blog important? Because search engines are now tracking the content of blogs and basing rankings on the quality and quantity of blog posts initiated on business sites! Having a business blog is just part of the equation if you hope to grow your business! Continue reading
Hopefully your business has a backup plan in case of emergencies, power outages, and natural disasters. Having a standby generator is a great way to ensure that your business is operational, and any refrigerated or power-sensitive products you may have are safe. However like any major equipment, power generators require regular maintenance, even (or especially!) if they are only used once or twice a year. Continue reading
There’s no let up in small business, is there? There’s barely a pause between the end of one year and the beginning of the next. As a new year begins, it’s tempting to just keep running, doing the same things all over again. However, it’s critical to stop and reflect on last year and what you want to achieve this year. There are a number of areas you’ll find useful to focus on when planning for the year ahead as a small business owner. Continue reading
Let’s face it, starting a new small business or franchise is going to have some startup costs. Some areas to be considered might include retaining professionals such as accountants, advisors, and attorneys, along with marketing and advertising costs, hiring employees, buying machinery or other equipment, maintaining physical space and buying insurance- it all seems to add up quickly! With this in mind, here are a few thoughts on financing your franchise or small business the best way possible. Continue reading
Whatever the aims for your business might be, there is a good chance that at some stage you will need to draw up a clear plan for its progress. The process of creating a business plan can be hard work but it serves a variety of important functions, especially when it comes to potentially attracting the financing that small companies so badly need in order to get started.
With that in mind, here are 6 tips for getting it right when it comes to building a great business plan. Continue reading
Advertising is on the rise, quite an ascension if you look at the numbers. By 2016, it is estimated that ad revenue will double from 2011, hitting over 16.5 billion dollars annually, a 13.7% compounded annual growth. These figures are nothing to sneeze at, and we can learn from the successes and hiccups from 2014 when it comes to our advertising dollars.
No one sets out to fail and everyone wants to succeed, especially when it comes to advertising, but one may never know if something will flop or fly. While the road to a winning ad campaign can be paved with good intentions, it can sometimes fall short in the long run. Looking back at 2014, there were some real champions and a few chumps when it came to running a successful ad campaign. Continue reading
Security at the workplace is as important as it is at home. Most employees spend the better part of the day in their office. So it’s important that you, as an employer, look after their health and safety.
But security at the workplace means more than that. The most important step a company can take to improve its security measures is to close the internal gaps. Continue reading
Even start-up tech companies that are seemingly rooted in the digital realm place value on the importance of word of mouth marketing. However, it’s important to remember that a business that offers a personal service should be naturally aligned towards a referral plan. If you think of a wedding photographer, virtually all of their business will come from referrals. Now think of a home swapping service for vacations, the company is completely different, but it still offers a personal service. All companies of this ilk should have a strong focus on referrals, but there is virtually no company that shouldn’t consider them at some level.
Referral schemes are often misunderstood, pushed to the side, or simply neglected and allowed to underperform. Below you will find a few handy tips that will help you to ensure that your referral scheme doesn’t suffer the same fate. Continue reading
While a lot of salespeople will tell you otherwise, search engine optimization (SEO) isn’t for everyone. It can be expensive and often takes months or years to develop a sizeable return on investment. For a lot of small- to mid-sized business owners, the expense of SEO, which often starts at around $1,000 a month, is a difficult burden to take on. While every site should do SEO, not every site should pay for it. If you answer ‘yes’ to the following 5 questions, you’re probably ready to hire an SEO company. Continue reading