10 Tips For Redesigning your Marketing Calendar

In this post we’ll be talking about some tips that can help in making an efficient and effective marketing calendar for marketing executives.

  1. Build a productive strategic goal

In marketing, strategy framing is the most fundamental job in every organization. A well-built strategy with a particular goal helps to enhance the work and deliver productive results. There can be different types of strategies adopted by an organization. The purpose of strategy building is just to execute something new in the market with proper planning and orientation. A marketing campaign always demands a structured strategy for a better end result. A calendar helps to make a proper schedule of the strategy and also keeps a record for future reference. Behind the success of every marketing strategy, a marketing calendar plays a very important and dominating role. (more…)


Personal Touch: How to Give Your Customers a Little Extra Attention

The businesses that succeed most are the businesses that add special elements to their customers’ service. The grocery store chain Publix doesn’t succeed because its food is any better than anyone else’s. It succeeds because of its “above and beyond” customer service. The same rings true for companies like Chick-Fil-A and Amazon. They don’t necessarily have the best products, but their customer service is over the top. You can give your customers a little extra attention as well by following a few simple tips. (more…)


A Lesson From American History in How to Make Your Small Business A Success Story

Perhaps you’ve heard the old saying that failing to plan is the same as planning to fail.

It’s commonly attributed to Benjamin Franklin, the 18th century inventor and politician whose belief in the value of preparation was strong enough that he once made a list of more than a dozen or so character traits on which he planned to structure his life.

Franklin’s preparation paid off. Today, he’s remembered not only for signing the Declaration of Independence but for researching electricity, serving as the U.S. ambassador to France and founding the University of Pennsylvania. (more…)


Your Timeline to Successfully Starting a Business

When you make the choice to jump into small business ownership, it can be tempting to try to get your new venture up and running as soon as possible. But just like the choice to start a business should be carefully considered, there are certain steps in the business timeline that require a thoughtful approach long before you open your doors. Whether your dream is to start a frozen yogurt franchise or a green construction start-up, here’s a step-by-step timeline of how to take your idea from a hazy concept to a thriving business. (more…)


5 Financial Resources for Budding Entrepreneurs

Entrepreneurs face many challenges in getting their business ideas off the ground. Perhaps one of the most difficult parts of making your entrepreneurial dreams a reality is finding the funding you need to start business and learning how to successfully manage your business finances once you’ve launched. Fortunately, there is a wealth of great resources out there for budding entrepreneurs that want to learn more about business funding and finances. (more…)


4 Questions To Ask Before Starting a Mobile App Development Project

Most businesses know the potential value of a mobile application, be it in terms of adding a new sales channel, leveraging the promotional value, or offering unique services.

There are many other reasons why companies elect to have a mobile app developed, and equal for all of these projects are the underlying core values and ideals behind it.

Even though most business owners are aware of the benefits and upsides to having their own native app, we regularly come across clients that only know they want an app, not what that app should do, or what problems it should solve. (more…)