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15 Things Your Small Business Needs to Know About Email Marketing

When it comes to online marketing strategies, email marketing is no doubt a favorite oldie which has still retained its relevance today. Whether it’s your bumper black Friday offer or the launch of the latest wonder from your store- email marketing is your way to go. The post below offers 15 best lessons about email marketing that you would need to succeed. (more…)

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The 8 Layers of Security You Need to Protect Your Small Business

Is your small business protected from hackers and other cyber-attacks? You may think all you really need is a firewall and an antivirus program, but that’s not true at all. You need to have multiple layers of security to make certain no one can break through your defenses and steal or destroy your data. If you only have limited protection, you may find that your network is easily compromised after just one simple attack. Using a combination of the following will lock down many different avenues of entry into your network via multiple layers of security. (more…)

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How to Deal with Isolation as a Freelancer

Becoming a freelancer and going out on your own can happen in a number of ways. Sometimes planned, and  sometimes not- either way can be daunting.

The first time I was self-employed was pretty easy, about a third of my day was out and about meeting with suppliers, moving products around and talking with clients. It was later on when I was providing a service as a Digital Marketing Consultant that I noticed a difference, but is was not straight away. (more…)

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5 Tips For Managing Your Own Non-Profit Start-Up

Starting a non-profit requires much more than a passionate team. These organizations fail almost as often as for-profit companies, and that is why it is so important for managers to know exactly what they are getting themselves into. When it comes to managing a non-profit you have to make sure that you are prepared for anything. Here are five tips you can use to ensure your non-profit remains successful for years to come. (more…)

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Buying vs. Leasing a Car: What’s Best for Your Small Business?

If you’re a small business owner who relies on a car or truck for your livelihood, you realize the question of whether to lease or to buy is no small concern. In fact, the decision can involve tens of thousands of dollars of your company’s hard-earned revenue, and making the right choice could have a significant impact on your bottom line. There is no one-size-fits-all answer, but all entrepreneurs should be aware of the underlying factors that go into that decision-making process. (more…)

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5 Top Auto Technologies to Keep Your Business on the Road to Success

Though many people once thought technology would cut down on the length of the workweek, anyone trying to grow a company today knows just the opposite has happened: In the present economic climate, you have to use high-tech resources to stay plugged in well past “regular business hours.” That’s just a starting point, too. To get ahead of the pack, you have to leverage those resources wherever they are—like in your car, for instance. That’s because technology might not shorten your working hours, but it can certainly help you get more out of them, and that’s even when you’re on the road.

Here are five cutting-edge automotive features that prove the point: (more…)

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Different Demographics Need to be Marketed to Differently

One of the biggest factors that determines a business’ success is their ability to market to a wide range of demographics. In an increasingly digital world, marketing to separate generations are completely different ball games.

Currently, a lot of businesses are having trouble reaching and attracting Millennials. Millennials are the generation born between 1981 and 2000 and make up about 80 million consumers in the United States alone. The Millennials are often referred to as digital natives, meaning they have grown up with technology such as computers and the internet. The dawn of the digital age has forced companies to throw out the playbook and start from scratch in terms of marketing. (more…)

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The Changing Tech Support Industry: 3 Mistakes IT Support Companies Are Making

Computers are a necessary part of everyday life. Companies and individuals alike use them for nearly everything which changes the industry all the time. Tech support of ten years ago is completely different than tech support now, and IT companies need to adapt to the changes in order to stay relevant.

Three of the common mistakes that IT support companies make include:
1. Ignoring the need for multiple technicians
2. Refusing to modernize
3. Putting the customer second
Making these mistakes—or not—can be what makes or breaks your IT support company. (more…)

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Tips To Build A Lucrative Niche Website For Profitable Business

Well, money doesn’t grow on trees, but it can on niche websites!

Niche websites can turn out to be a profitable business if everything is correctly. However, this undoubtedly takes a lot of time. You need to nurture it like a child, from design to content, everything is to be carefully chosen and strategized.

Here are six effective tips to help you make your niche website a success: (more…)

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