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6 Ways Small Businesses Can Leverage PPC Advertising Better Than Big Brands

Many people believe that pay-per-click (PPC) advertising is only profitable for big brands that can invest more money and have high PPC budgets. They believe the success of a PPC campaign is directly related to the size of the advertising budget. The more money you have to place bids, the more competitive keywords you can target, and the more potential customers you can bring to your site. But here’s a good news for small business owners; there are ways you can attract new customers through PPC advertising without breaking the bank. (more…)

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How to Reinvent Your Business this 2017

Has your business been in a rut these past few years? Perhaps the first couple months in the New Year is the perfect time to consider the possibility of a business overhaul. Many small businesses have taken big leaps to reinvent their brand as early as possible in order to thrive and survive in this constantly changing economy. While succumbing to change means taking the riskier and the more difficult road, many entrepreneurs who take the trail actually come out the most successful.

Whether it be expanding marketing efforts or modifying products and services, start the new year right by learning when and how to reinvent your business, slowly but surely. (more…)

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What Contractors Need to Know About the DoL’s Paid Sick Leave Final Rule

On September 29 this year the Department of Labor (DoL) published its Final Rule on Executive Order 13706 (Establishing Paid Sick Leave for Federal Contractors) signed by President Obama a year earlier. Under the order the Secretary of Labor was directed to devise and issue rules and regulations for the implementation of the provisions of the order. A year later these rules are a fact! (more…)

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What it Takes to Build a Business from Scratch

The most common way for people to build up wealth over time is building a business of their own. When you work for someone else, much of your productivity goes toward making them wealthy. It’s commonly thought that starting a business is a difficult process, but in the day of e-marketing, this might not be the case. A physical store is not necessary. Massive startup costs are even optional. Here are a few tips to get a business built up from scratch.  (more…)

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An Honest Comparison of Equity vs. Debt Business Funding Options

When you’re dreaming about starting a business, one of the biggest hurdles to making that dream a reality is finding affordable financing. Fortunately, there are more business funding options than ever that can fit almost every budget and business plan.

Most business funding methods can be lumped into two categories: debt financing (borrowing capital) or equity financing (reinvesting assets you already own). To help you begin to narrow down your search for the best way to launch your new business, we’ve outlined the most common types of debt and equity financing, as well as the pros and cons of each. (more…)

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5 Ways A Blog Will Take Your Business To The Next Level

The internet is the most revolutionary tool that business owners have ever been given access to. In 2012, worldwide e-commerce sales hit $1.06 trillion. Forecasts for 2018 are already predicting more than a 50 percent increase in these numbers

However, with so many great companies vying for visibility on the net, it’s unsurprising that innovation equates success online. Due to this, one of the most effective tools has been employing the use of a blog. (more…)

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Five Tax Secrets All Small Businesses Should Know

The following information probably will not save you any money on this year’s taxes, but in the years to come, your small business will be able to save quite a bit of money and headaches. These are tax loopholes specifically beneficial to small businesses. They can all be used at once too. Begin using them right away, so next year you can see the sizable savings. Here are five incredible tax loopholes designed to for small businesses. (more…)

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