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Do you really know who you are giving credit to?

One of the major challenges facing small businesses is customer invoices going unpaid for weeks on end and causing significant cash flow issues. It is no wonder, then, that owners of these businesses might be hesitant to give credit to customers when they don’t know that they will ever see the money they are owed.

Think about it – do you really know who you’re giving credit to? How do you know if they have the resources to pay it back? Is this going to be money you and your company never see again? You would probably only offer credit to a client that is having cash flow problems of their own, so there is a real risk that you might not see the money again. At the very least, it’s important to assess the credit risk of new customers. (more…)

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Seven Habits of Highly Effective Managers

A manager provides guidance and has upper decision-making power to those under them. Business managers are typically in charge of the bottom line whether that is seen as financial productivity, or customer satisfaction. It takes a great deal of expertise and often higher education to become a manager, but it also takes some important habits to be truly successful. (more…)

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The Biggest Threats to Your New Startup

One of the most positive results of the last economic recession was the revival of the entrepreneurial spirit. The scarcity of jobs and the desire to be their own bosses inspired many people to start their own small businesses. Some of them, such as Uber, gained the attention and backing of investors which helped them become wildly successful. However, according to a recent article in Forbes, an astounding 90% of startups fail. (more…)

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5 Easy Tips to Make Tax Time Less Taxing

This year’s tax filing deadline of April 18, 2016 will be here before you know it. Whenever you get around to doing your taxes, be sure to use these time and money-saving tips:

  1. File sooner rather than later! Rushing to finish your taxes at the last minute can easily lead to avoidable typos. If you’re waiting to file because you owe taxes, you can still e-file now – just schedule your payment any time before April 18. (Calendar year S and C corporation returns are due March 15. Personal 1040 and partnership 1065 returns are due April 18). Filing earlier may also reduce the chance for tax return identity theft. The sooner your return is filed, the less opportunity there is for someone to file a fraudulent tax return using your name and Social Security number.

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Tips for Writing Effective Email Subject Lines

When it comes to email marketing, the email subject line is probably the most vital element. A well crafted subject line will grab the attention of your audience and compel them to read the content. However, a poor headline will cause your email to be ignored or even deleted. Therefore, the quality of your subject lines can make or break your email marketing campaign.

Here are some tips for writing email headlines which will enhance your open rates: (more…)

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How to Leverage Webinars for Content Marketing

Nowadays, companies all over the world are increasingly using webinars for hosting online meetings, workshops, lectures, presentations and training events. Such web conferences eliminate the necessity for travel, thus saving you money and time. In addition, they allow you to reach participants anywhere in the globe.

However, many companies make the mistake of approaching webinars as one-off events. The fact is that the material from your webinars can come in handy in many different ways for your content marketing strategy. (more…)

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How To Amp Up Your Corporate Event With Celebrity Speakers

Putting together the perfect corporate event can be stressful and time consuming. How do you know exactly which touches are going to make your event just how you want it to be? What do your guests want to see and hear? The best way to enlist that “wow” factor at any event is to use celebrity speakers to give your event that spark that it would otherwise be missing. The right celebrity can enlist the energy in the room that you desire, leaving you with that momentum to continue on with your event, ensuring that it is a success! (more…)

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Why New Software Isn’t Going to Solve Your Management Problems

When deadlines are missed and goals aren’t met, it is a manager’s instinct to identify a quick solution. What tool can we use to streamline our process, or enable better communication?

It is tempting to think that lagging productivity is something that can just be solved through technology. And it’s just as tempting to assume that these problems never stem from deeply rooted issues with employee morale, how teams coordinate, and managerial standards. (more…)

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