New business owners may care deeply about customer happiness, but many live in fear of customer unhappiness. That fear is founded: Customers not only have a huge megaphone for sharing their opinions of products, services and companies (i.e. the Internet, online reviews, social media), but they increasingly turn to the opinions of others like themselves to decide where to spend their money.
In fact, consumers today—not companies themselves—hold the power to make or break a business. So what can new business owners do to take some control and have peace of mind? Continue reading
For a limited time, you can enroll in our popular mini-course: “Do I Have a Great Business Idea?” ABSOLUTELY FREE!
The key to launching and running a successful business is to start with the right business concept. You need an idea that matches your skill and talent to customers who are ready to pay handsomely for what you have to offer. In the mini-course you use a proven 5-step formula to gauge the financial potential of your business idea. You discover insider details on ten popular ways to turn your great idea into a very profitable business enterprise. Additionally, you get 15 ways to decrease your costs and increase your business’s profits. Continue reading
If you’ve come across the term “Microloan” while searching for small business loan options, you’ve likely inferred that it is a loan with a small borrowing limit. Maybe that sounds like just what your company needs, but you most likely have questions about how this funding alternative works. Just how micro are these loans? How do they compare to traditional bank loans and other borrowing alternatives?
Here are answers to small business owners’ most frequently asked questions about microloans: Continue reading
You’ve probably seen hundreds of ads, infomercials, Vines and other forms of YouTube marketing. For those who feel they are lacking in the creative department, it’s easier than you think to use video marketing with YouTube in order to promote your business or services. Continue reading
Why does a customer buy a product? The logical reason is because it solves a problem for him. But in reality, the value of the product is actually created in the mind of the customer. Continue reading
In the latest study put out by Marketing Sherpa, data showed that nearly 97% of all consumers search for a local business online and that business owners in their 20s and 30s are twice as likely to go out and look for advice on a product or business via social channels. Combine this with the 61% of adults in the United States with smart phones and you can start to see how large the mobile market is. With each major iPhone, Android and tablet release, consumers everywhere are spending more and more time on mobile devices. Continue reading
Every good employer wants to protect their workers from harm, but when financial pressures mount, it can be tempting to let risk management policies slip.
However, failing to engage in effective health and safety is a big mistake. Not only can this lead to tragic human consequences, it can also cause firms to suffer a range of financially ill-effects. The fact is, there is a strong business case to be made for good workplace safety. Here are just some of the reasons why it makes sense to prioritize risk management: Continue reading
You have your business plan in one hand, and a cup of very strong coffee in the other. The paperwork is being processed, and the website is in the final round of edits. Your small business is almost ready to launch, but you’re worried you might be missing something.
Websites and business books are full of best practices, quick tips, and mistakes to avoid, but building a successful business isn’t strictly about the business itself. You need to build three pillars that will help launch your vision into the world. Continue reading
Small business leaders play a huge role in the development of their company’s employees. They have an impact on their development, actions and every day performance. So how they act with their employees is crucial. Here are the five most important traits every business leader should have: Continue reading
When we started our Autopilot sales tax solution, TaxJar, we talked to merchants of all kinds. And one of the things we found out over and over again was that sellers were spending hour after hour on sales tax compliance. Continue reading