Make Users Fall in Love with Your Brand

shutterstock_131437046First of all, what is a brand?

A brand is a company’s perceived “personality,” or set of values that are associated with a company, product or service. A brand may be described as being dependable, fast, exclusive, expensive, or friendly. Unfortunately, some brands earn descriptors like dated, inefficient, sloppy, and unprofessional.

In effect, a brand is the sum of all the perceptions about your product, service or company that many different people have. These perceptions are a result of the way your brand looks, feels, and communicates, as well as the customer’s experience with the product itself and the service. All of these have to work in sync for a brand to establish positive equity with all stakeholders. Continue reading

10 Business Management Skills for Entrepreneurs

Group of business associates looking and pointing at a chart put up on the wallEver wondered what business management skills a business owner needs to stand the test of time and run a successful operation?

Or maybe you’ve questioned your own abilities and wondered, “Are there things I should know but don’t?”

You’re not alone in that thought.

The truth of the matter is: entrepreneurs need many different business management skills, character traits, and habits to make them successful. But there are certain business management skills that seem to stand out as highly important—both in research and polls. Continue reading

What Your Accountant Wishes You Knew Before You Walked in the Door

Closeup_Calculation_PaperworkYour accountant goes through a lot. Every one of their clients demands their full, undivided attention and expects a miracle. What you may not realize is that every time you walk into their office there’s a long list of things they wish you were at least aware of before you signed up with them.

Want to really impress your accountant at your next meeting? We talked to some real tax professionals to find out what you need to do. Then take this advice we gathered from CPAs to heart. Continue reading

How to Energize your Workforce in 5 Easy Steps

shutterstock_107632895_smIf you’re the leader of a small business, you’re probably an exceptionally focused person. No doubt you’re keen to draw maximum value from your most expensive resource – your employees. After all, if you can get each individual to produce exceptional results, your employees will benefit from an environment that’s highly profitable and full of opportunities. It’s a win-win! Continue reading

4 Simple Things you can do to Prepare your Business for Tax Season

owning and operating a small businessIt might seem like you just finished filing last year’s taxes (and if you got an extension, then maybe you actually did!) but next tax season is already on the horizon. And while preparing to file might not be at the top of your priority list, getting a jump start will eliminate a lot of unnecessary stress when it comes time to submit your business tax return.

To help make your life easier, here are four things you can do right now to prepare your business for tax time. Continue reading

How I Learned to Stop Worrying and Love Customer Reviews

Worried mature Couple in Meeting With Advisor at homeNew business owners may care deeply about customer happiness, but many live in fear of customer unhappiness. That fear is founded:  Customers not only have a huge megaphone for sharing their opinions of products, services and companies (i.e. the Internet, online reviews, social media), but they increasingly turn to the opinions of others like themselves to decide where to spend their money.

In fact, consumers today—not companies themselves—hold the power to make or break a business. So what can new business owners do to take some control and have peace of mind? Continue reading

BizStarters.com is Offering MyCorp Customers an Exclusive Deal!

For a limited time, you can enroll in our popular mini-course: “Do I Have a Great Business Idea?” ABSOLUTELY FREE!BizStarters

The key to launching and running a successful business is to start with the right business concept. You need an idea that matches your skill and talent to customers who are ready to pay handsomely for what you have to offer. In the mini-course you use a proven 5-step formula to gauge the financial potential of your business idea. You discover insider details on ten popular ways to turn your great idea into a very profitable business enterprise. Additionally, you get 15 ways to decrease your costs and increase your business’s profits. Continue reading

Could a Microloan Be the Right Fit for Your Company?

Why You Should Hire For Personality Instead of ExperiencesIf you’ve come across the term “Microloan” while searching for small business loan options, you’ve likely inferred that it is a loan with a small borrowing limit. Maybe that sounds like just what your company needs, but you most likely have questions about how this funding alternative works. Just how micro are these loans? How do they compare to traditional bank loans and other borrowing alternatives?

Here are answers to small business owners’ most frequently asked questions about microloans: Continue reading