For many people, owning their own business is a dream they’d really like to make into reality—sometimes, all that is needed is a little more information. We’re halfway through 2014, but there is still time to get the ball rolling. If you are still reticent in making that final decision, here are five great reasons to start your own business this year. Continue reading
In my recent infatuation with a startup software company, I discovered their new venture into creating physical products. Across all the products, the design was simple, utilitarian, yet sexy. Obviously, I was in love and quickly placed an order.
When I received the product in the flesh, I believed there had been a mix-up at the post office. The plain, brown packaging soiled the joy of finding the attractive product inside. Although I certainly loved the product, there was a certain injustice done to the beauty of the product and, ultimately, the brand.
Oftentimes people forget that the first experience a consumer has with the brand isn’t actually the product, it’s what holds it- which is why your brand’s packaging is so important. As much as we all try not to judge a book by its cover, there is a reason why the saying exists: because we naturally do. When looking at your product, ask only one question: “How will the customer feel?” If the answer isn’t the one you’re looking for, then perhaps it’s time for change.
Here are the two things you need to concentrate on to package the perfect product:
Focus on the Message
If your packaging hasn’t been updated in awhile, there is a good chance that it suffers from information overload. Potential customers today have a new baseline for content attentiveness, one that is much lower than most companies would like. When considering options for a redesign, focus on one core message that should be crystal clear from the packaging. Reducing content allows consumers to immediately connect with the intended message without having to visually search through useless clipart or obvious text.
An added benefit of converting the message into imagery alone not only brings clarity to the product, but makes international appeal a seamless process. Famous brands like Starbucks have already made this adjustment by relying on their logo for universal recognition, rather than having English words limit their brand. Although this approach might feel risky or vague, trust your brand enough to let it draw attraction on its own accord.
Craft the Experience
When Steve Jobs designed the iPhone packaging, some questioned his characteristic obsessive nature as he scrutinized over how fast the bottom would separate from the top cover. While such measures may be extreme, the genius was in crafting the experience for the consumer.
The exhilaration from a purchase doesn’t end with the swipe of a credit card. The joy of something new continues with the unboxing that can only be compared to tearing the wrapping paper off a present. Humans are emotional creatures, and we love presentation as much as we do the item itself. Without it, the overall impression of the brand sours. Take the time to open current products and decide if the packaging presents the item with the magnitude it deserves or if the emotion is underwhelming.
Good design means being simple and honest with the customer. Showcase without overselling, and always keep the message razor focused. Remember that not all consumers are subjected to online content, which means in some cases the package itself is the first and only chance a company gets to make the right impression. However there is a reason why there are guidelines rather than “to do” lists for package design, because not every product needs to come out of an iPhone box. Stay true to emotional impact, and your customers will certainly feel what was intended.
A box is never just a box.
Hilary Smith is an online writer and business journalist from Chicago, Illinois. In addition to covering the many aspects that make a successful brand, her writing also covers entrepreneurship, small business, unified communications, and globalization. Connect with her on Google Plus today.
There are two main levels of networking for the modern-day entrepreneur: virtual and real-life. While virtual ties have their own strengths, the strongest partnerships and the deepest trusts are still built in the real-world. That is why, as an entrepreneur, you should want to go beyond your virtual network and build stronger ties offline. Start your real-world networking today with the help of these tips: Continue reading
Good design can do so much to communicate complex information about your brand or company. It serves a purpose, sells an idea and can cut straight through to the target audience. So how can you ensure you get great results on your next design project? Well, being a great communicator is a great place to start.
At DesignCrowd – the design community I help manage – we’ve launched thousands of design projects and the most successful ones were a result of clear, concise briefs and regular feedback. Here’s how you can work smarter not harder with a designer to get a great result for your design project!
Don’t miss the mark, get clarity - If your goals are not clear and your requirements are confusing, designers will find it hard to decipher what you want and you’ll end up with a design that misses the mark. Share as much as you can about your business or organization (describe your products or services), who your target market is and what key messages, ideas, emotions or attitudes you want the design to convey.
Get technical – You’re crowdsourcing design online so be as precise as you can about specific branding colors (CYMK, Pantone); and where your design will end up being viewed – is it online or in print? Tell the designer your requirements for size, format, resolution/pixels, file types, font types. If you want it, ask or it.
Be present and responsive – The best client-designer relationship is reciprocal. Try to give regular, concise feedback about the designs you receive. You can use email, instant messaging, Skype or online feedback tools to give feedback on style, color palette, typography, and layout of the design concept. If you don’t like a concept than eliminate the design so that the designer can move on and you can focus on getting the design you want.
Visualize your ideas – Designers are hyper-visual. Talk their language by getting ‘moody’. In other words knock up a quick presentation that displays samples of design concepts you do like. Include patterns, shapes, colors, styles to packaging design, logo design, imagery and more that captures your idea. Useful presentation tools include apps like Pinterest, or you can go old-school and create a PowerPoint to share your ideas with designers.
Communicate concepts to avoid – Telling designers what you don’t want seems counter-intuitive but if you think about it there are probably a bunch of design trends, colors, styles, and more that you want designers to avoid. State this clearly in your brief or include a section in your mood board that includes ‘don’t likes’ – and don’t worry, constraints are good for creativity and innovation.
Leverage the talent – Your designer should be the first port of call for advice and tips if you have hired them directly. If you’re crowdsourcing design, email or phone the client support team for support, and utilize these support channels if you get stuck.
If you want to refresh your brand or perhaps you have a new design project in mind, following these six tips will ensure you get a design you’ll love.
We also encourage you to take advantage of the special deal that we have prepared for MyCorporation members. Click here to unlock the deal!
Josephine Sabin is the community manager at DesignCrowd, a crowdsourcing marketplace with offices in San Francisco, Sydney and Manila offering professional logo, web and graphic design – powered by over 400,000 designers and artists from around the globe.
Starting a new business is an exciting venture! That is, until the realization of just how much money you will need takes you down a few notches. Before you get too discouraged, know that you have several options available to you.
One of those options is crowdfunding. Crowdfunding is the process of raising small amounts of money from a large amount of people- this can be with the help of friends and family as well as people you don’t know. If you approach it correctly, attracting crowdfunding investors can be just what you need to get your business up and running, as long as you’re careful.
Now, the safest way to go about something that has potential legal implications is to know exactly what is allowed and what isn’t. Law enforcement has never taken “I didn’t know I was doing something wrong!” as a valid excuse.
So what should I steer clear of when crowdfunding?
According to Biz Journals, a crowd funder may receive a reward for their donation once the company is up and running, but they cannot claim any ownership or financial gain in the business. For example, would-be authors can promise crowd fund investors copies of their signed books or acknowledgements for donations, but business owners can’t exchange equity for investments.
If you want to give away equity in exchange for funds, you need to work with accredited investors—people who make over $200,000 and have over $1 million in assets.
Forgetting about Taxes
The funds you get from your crowdfunding efforts are considered taxable income. Don’t forget that you must follow the federal and state tax laws you are subject to. If you plan to go the crowdfunding route, calculate taxes into your financial goals.
The typical crowdfunding effort is set up in a way that the person asking for funding promises rewards (not equity) to people who invest. Some crowdfunding sites use an all-or-nothing system where if a person reaches their goal, they keep the funding and must follow through on their promises. If they don’t reach their goal, the money goes back to the investors.
If you reach your goal and fail to follow through with your promised incentives, you could be considered in breach of contract. Unless you want to face a class-action lawsuit, follow through on any promises made during the crowdfunding process.
Where should I look for funding?
If you want to start a company or dive into a project that needs funding, sites like KickStarter or IndieGogo are useful mediums for making money. These have been especially great resources for artistic projects, such as publishing a book, starting a food truck, creating an art exhibit, or designing a new product.
Are there any other rules to keep in mind?
Crowdfunding is subject to rules placed by the Securities and Exchange Commission (SEC) and the Jumpstart Our Business Startups (JOBS) Act- these rules are under constant discussion. As seen on Forbes, here are the rules you must follow if you plan on utilizing crowdfunding for your startup:
- You can only accept up to $1 million dollars per 12-month period through crowdfunding.
- If you are starting an investment company or a public-reporting company, you cannot use crowdfunding.
- Crowdfund investors are only allowed to give a certain amount of money during a 12-month period. For investors who make over $100,000/yr., they can only give 10% of their income or net worth. For those who make less than $100,000/yr., they can only give up to 5% of their income (or up to $2,000, depending on which is greater).
- You can only find crowdfunding through registered broker-dealers or “funding portals.”
- You cannot advertise except to direct potential investors to your broker or funding portal.
- If you complete a crowdfunding crowd, make sure you file the correct reports with the SEC.
The laws surrounding crowdfunding and business startups are complicated. To be absolutely sure you don’t cross any legal lines, talk to a lawyer who works with business law.
Originally from San Jose, California, Erika Remmington is a recent graduate of the University of California, Berkeley in linguistics with a minor in business administration. She enjoys spending her time with her husband and 18 month old daughter. She also enjoys rock climbing and outdoor activities. Legal information from this article was provided by Kitchen Simeson Belliveau Llp.
In the early days of the internet, the extent of digital marketing for most businesses was deciding whether to bother setting up a company website or not. These days it’s rare to find a business of any size without its own website and the rise of the social media has brought with it a new way to engage with existing and potential new customers. Make social work for you by using these 7 tips to take your business from a good online presence to a great one!
1. Spread brand awareness
According to research from the Pew Research Center, 73% of online adults now use at least one social media site. Facebook remains the undisputed leader with almost one and a quarter billion monthly users – more than 1 in 6 of the global population. Other sites like Twitter and Instagram are also huge and 42% of adults online now use multiple social networking platforms. A social media marketing campaign or presence offers the potential customer to reach a vast new audience across a range of demographics and expand your customer base.
Whether your firm is small and speaks to niche-based needs or you are a large company that is trying to be everything to everyone, you won’t get far if you lose designers along the way! A good UX designer is hard to come by, and if you find them and keep losing them, you may need to consider some of the factors going into play as to why you’re losing quality professionals.
You’re Not Paying Enough
Everyone likes to talk about how a great work environment and perks really matter in the workplace, but at the end of the day, it’s all about money. If you are not paying a competitive wage, you are going to find that great professionals may end up at your company, but aren’t going to stay there. Design is an industry that is notorious about underpaying the people who work in it, and if you are guilty of this, word will get around. Make sure that you know what the industry standard is. Depending on the designer that you hire and what their experiences in the field might be, you can be looking at anywhere from $40,000 to $100,000 a year. Good designers expect to get paid for their efforts, and if you do not step up, they’re going to step out!
In a world where people can engage with each other at the click of a mouse, or tap of a Smartphone, engagement has become a huge factor when it comes to the success of a business. So how do you make sure you’re engaging your customers at the best of your ability? Continue reading
If you’re a brand new small business owner just bursting out of the starting block, how you decide to save money matters. Even if you’ve gotten off to a good start, and revenues are flowing in, every dollar you save goes directly to the bottom line. In order to maximize your savings, keep the following six tips in mind.
1) Score Free Office Supplies
If you typically pick up your office supplies from your local office supply retailer, understand that there are ways to score supplies for free. Enroll in the store’s rewards program and wait for 100% cash back sales. You buy the supplies at full price, then receive the amount you spent in the form of a rewards certificate, usually issued the following quarter. Common free items include printer paper, pens, notebooks, folders, staplers, and scissors.