They say laughter is the universal language. They also say that about math and music, but that’s beyond the point. If you think about the articles, blog posts, TV shows, etc. that you remember the most, you will notice they all appeal to either your intellect, your emotions, or your sense of humor. While not everyone can get on board with having their mind blown or their sensitive side tapped into, most—if not all—people enjoy a good laugh every now and then.
Humor is an incredibly effective tool to use in content marketing because it allows your company to be more relatable. When using humor correctly, a company elicits memorable and persuasive messages to its audience as more of a friend than a business. The best part: your company doesn’t have to be all rainbows and ponies in order to make humor work in your content. Industries that are deemed “boring businesses” can use humor just as effectively as companies that sell more exciting products. (more…)