Even start-up tech companies that are seemingly rooted in the digital realm place value on the importance of word of mouth marketing. However, it’s important to remember that a business that offers a personal service should be naturally aligned towards a referral plan. If you think of a wedding photographer, virtually all of their business will come from referrals. Now think of a home swapping service for vacations, the company is completely different, but it still offers a personal service. All companies of this ilk should have a strong focus on referrals, but there is virtually no company that shouldn’t consider them at some level.
Referral schemes are often misunderstood, pushed to the side, or simply neglected and allowed to underperform. Below you will find a few handy tips that will help you to ensure that your referral scheme doesn’t suffer the same fate. Continue reading
While a lot of salespeople will tell you otherwise, search engine optimization (SEO) isn’t for everyone. It can be expensive and often takes months or years to develop a sizeable return on investment. For a lot of small- to mid-sized business owners, the expense of SEO, which often starts at around $1,000 a month, is a difficult burden to take on. While every site should do SEO, not every site should pay for it. If you answer ‘yes’ to the following 5 questions, you’re probably ready to hire an SEO company. Continue reading
Over the years of working with startups and small businesses, we have come to realize there are a couple of common misunderstandings about starting a business that can seriously impact one’s chances for success. Knowing that you must address the following two key tasks upfront allows you to avoid a crisis down the road. Continue reading
Guess what? You have sales taxes due soon. Did you forget? It’s hard to blame you – it’s been a year since you last paid!
Did that intro cause you to freak out a little? That means you’re one of the lucky business owners who only have to worry about sales tax on an annual basis. On the other hand, only having to deal with sales tax once a year has its downsides. Often this means you simply forget what to do when sales tax time rolls around. Continue reading
Terrible online reviews can seriously stall cash flows and decimate bottom lines. So, what should you do if you’re hit with a bomb in the form of a scathing review rant?
Let’s review the basics. Continue reading
Right now as we tussle between finishing up commitments of the year gone by and anticipating coming opportunities, business owners and leaders are finding themselves taking stock of where they are, where they want to be, and identifying the things they need to do to get there.
Experts are predicting that 2015 will focus on physical and fiscal health and fitness. In addition to the more popular weight loss and general fitness categories, individuals will also be focusing on debt retirement and finding new ways to stretch their income. On the corporate front, people are going to be looking hard for internal prospects and promotions; and greater numbers than ever before are planning to pursue entrepreneurial goals. Continue reading
Social media giant Facebook is set to incur further criticism for its tax avoidance techniques, after it was revealed that the firm will not pay UK corporation tax for the second year in a row. In the past, it has argued that it always meets the tax rules of every country it operates in.
That is a view echoed by many other global firms, while a number of other US firms have re-domiciled overseas to benefit from more efficient tax rules. These are the five most important tax differences between the UK and the U.S. Continue reading
Accountants and CPAs are comfortable sticking to the numbers and reports straight away when meeting with clients. Though logical enough, this may not be the best approach to build ongoing relationships.
Successful client meetings build trust and create long relationships. Similar to other events in your organization, client meetings should be refined and renewed in a personal yet timely manner in order to make the most out of the meeting. If done well, meetings can be productive and can do wonders for your business; else they can be a disaster. Continue reading
Your company has finally blossomed into more than just a “good idea” in your head, and things are up and running. Maybe you’re still in your best friends’ garage, maybe you’ve got an office, maybe you’ve even got an entire office building. Doesn’t matter, because these days, your company’s appearance is all online.
Welcome to the world of social media, where everything is all about the presentation. While there are several resources around the web that describe the value of social networking for business, this overload of information can make it difficult to determine exactly what small businesses should and shouldn’t do when engaging in social media for their brand. Let’s take a look at some social media dos and don’ts for your small business: Continue reading
It’s often been debated as to whether entrepreneurs are born or made. To be a successful entrepreneur, there are crucial skills one must acquire and develop over time. Even talent needs exercise to be nurtured to maximum potential.
With the speedy advancement in technology, online businesses are on the rise. The internet has opened doors and has elevated the business industry to another level; companies are realizing exponential profit increments. But building your business online can be challenging and you need to have the right set of skills if you are going to achieve any form of success. Here’s what every entrepreneur needs to work on to run a successful online business: Continue reading