Harnessing the World of Mobile Marketing

iStock_000017173323XSmallIn the latest study put out by Marketing Sherpa, data showed that nearly 97% of all consumers search for a local business online and that business owners in their 20s and 30s are twice as likely to go out and look for advice on a product or business via social channels. Combine this with the 61% of adults in the United States with smart phones and you can start to see how large the mobile market is. With each major iPhone, Android and tablet release, consumers everywhere are spending more and more time on mobile devices. Continue reading

Why You Should Be Prioritizing Risk Management

Safety in the Workplace Part 2 The Role of the EmployeeEvery good employer wants to protect their workers from harm, but when financial pressures mount, it can be tempting to let risk management policies slip.

However, failing to engage in effective health and safety is a big mistake. Not only can this lead to tragic human consequences, it can also cause firms to suffer a range of financially ill-effects. The fact is, there is a strong business case to be made for good workplace safety. Here are just some of the reasons why it makes sense to prioritize risk management: Continue reading

3 Priorities You Shouldn’t Overlook When Launching A Small Business

Business_Owners_Holding_Money_SmYou have your business plan in one hand, and a cup of very strong coffee in the other. The paperwork is being processed, and the website is in the final round of edits. Your small business is almost ready to launch, but you’re worried you might be missing something.

Websites and business books are full of best practices, quick tips, and mistakes to avoid, but building a successful business isn’t strictly about the business itself. You need to build three pillars that will help launch your vision into the world. Continue reading

5 Things You Need to Know Before Purchasing a Business Phone System

phoneWith a mobile phone in your hand, the task of choosing a phone system might seem unnecessary in the early stages of your business, but it’s actually very important. The telephone is still the preferred method of customer service in the United States. The calls you miss are as important as the ones you take, and a phone system will allow you to convert missed opportunities into sales conversions. Continue reading

10 Explosive Ways to Grow Your Sales Department

Does Your Website Need SEO Help How to Hire an SEO ExpertNo matter what business you are in, sales will make or break you. Every business needs sales to survive, because it’s how your business gets the necessary finances to grow. Though, even if you feel comfortable selling, growing a successful sales department can be difficult.

This list will give you ten key points to focus on as you work to grow your sales department: Continue reading

5 Unique Ways to Thank Your Customers

3 Home Office Design Tips to Help Keep You ProductiveCustomers and clients are at the backbone of any small business. No matter how worthy your products/services are, a business can’t succeed if no one’s buying your goods. But once you’ve established your customer base, the next question becomes how to retain them and get them to refer your business to friends. That’s why how you thank your customers is so important. Continue reading

Factoring and Asset Based Lending:Two Methods for Quickly Accelerating Your Cash Flow

Man holding tablet pc and credit card indoor, Shopping onlineWhen your cash flow does not meet your working capital and growth requirements, you can turn to financing through factoring or asset-based lending for a solution.

Many of your customers delay payment on their invoices for 30, 60 or even 90 days – putting a strain on your business’s ability to meet its own financial obligations. Factoring and asset-based lending (ABL) are two solutions that can help you quickly replenish your cash flow. Continue reading

Are You an Accidental Entrepreneur?

LogoGardenPhotoThree out of four people who start their own business do so because they’re captivated by a vision. They want to be on their own, they want to be their own boss. Opportunity awaits! It’s exhilarating, being an entrepreneur; the ultimate rush.

But wait. What about that other one in four entrepreneurs, the ones who don’t start with a vision of opportunity? How do they get to be entrepreneurs without that drive?

A surprising number of people leap into entrepreneurship not because they want to, but because they have to. They’re driven not by an inner vision, but by circumstance.

As of mid-2104, after years of economic recovery, there are still two seekers for every job opening. That’s not counting part-timer employees who seek full-time work, overqualified workers (like college grads forced to flip burgers), and other people hankering to move up from low-wage jobs.

There’s a remarkable variety of “accidental entrepreneurs” out there. Their ages span half a century, from teens to retired folks. They all have one thing in common: they need to earn, and can’t find a good job.

Take a look around and you’ll see how ordinary folks respond to adverse circumstances by pulling their own bootstraps — and lifting themselves up to new, more exciting possibilities.

Continue reading