PPC (Pay Per Click) is an intimidating thing to someone who is new to the concept. It’s a marketing model where an advertiser puts up an ad on a website and pays every time the ad is clicked by a potential customer. It’s a great way to invest in traffic for your business if organic growth is just too slow. There is a lot more to PPC than meets the eye and there’s a lot you need to know to be really good at it. Luckily, there is a multitude of online marketing firms and independent consultants who can help you. Click pay per click consultant for more information. (more…)
There is a growing demand for electric power along with increasing worries over preserving the environment. More businesses are turning to alternative sources of power both to defray costs and be less dependent on the public energy grid. Of all the options out there, such as wind farms and fuel cells, solar technology is the most advanced and the most versatile. It’s been used to power everything from vehicles to entire buildings. The US government even has a site devoted to the usage of solar power. Overall, the amount of energy behind solar power is incredible, so many companies are now taking advantage of this solution for the many benefits it provides. Here are just a few of those benefits. (more…)
Running a business properly starts before you ever open your doors. Knowing the anxieties of starting a business and how to confront them can help you get the confidence you need to find success and not be one of those famous “9 in 10” business who fail. Here’s a few of the most common reasons would-be entrepreneurs fail to launch: (more…)
Summer is coming to a close, which means that people are trekking away from the beach and back to their jobs. The fall season can be an especially hectic time for business owners, with Black Friday and the holidays lurking on the horizon. Getting back to the grind (and, let’s be honest, just facing reality) can be difficult after any length of vacation. Luckily, we have a few tips to help get your head out of the sand. (more…)
Building a website is easy. But building a search-optimized site? Well, that’s another story.
Truth is though, the longer you wait to implement SEO best practices, the harder it gets.
Instead, we want to ensure that search engine optimization is built into your website design from the moment you begin to lay a foundation.
Let’s take a look at some of the most important steps you can follow. (more…)
Believe it or not, it has been three years since we last posted an article full of quotes from entrepreneurs. Previously, we shared motivational quotes to inspire business owners and Pixar quotes with lessons that apply for small business. Now, we’re looking to the Founders and CEOs of some of 2016’s most innovative companies for startup pearls of wisdom. From Airbnb to Whisper, our alphabetical order list of 19 quotes are sure to encourage all entrepreneurs no matter what stage they’re in with their small business to keep pursuing their dreams. (And how did we settle on the number 19, anyway? We pulled it from today’s date — a happy coincidence.)
As a small business owner, every penny you spend is heavily weighed. Which is understandable since you can’t afford to lavishly spend on every whim without cutting into an important budget. For this reason, small business owners often ask themselves if the cost for an app is worth it or should development be pushed to the following year? In fact, an app is more of an investment rather than an expense. Sure, it will cost you funds upfront, but the benefits and potential revenue are exponentially better than leaving your business without one. Here’s why: (more…)
Innovation is what provides growth and strength for corporations, and is becoming a worldwide market on its own. Innovation is the direct result of successful creative thought brought to life in your business. The more you can foster an environment for active participation in the creative process, the better and more consistent the results will be. Below are a few ideas to encourage opening better lines of communication for creativity and encouragement for every employee to get involved. (more…)
They say laughter is the universal language. They also say that about math and music, but that’s beyond the point. If you think about the articles, blog posts, TV shows, etc. that you remember the most, you will notice they all appeal to either your intellect, your emotions, or your sense of humor. While not everyone can get on board with having their mind blown or their sensitive side tapped into, most—if not all—people enjoy a good laugh every now and then.
Humor is an incredibly effective tool to use in content marketing because it allows your company to be more relatable. When using humor correctly, a company elicits memorable and persuasive messages to its audience as more of a friend than a business. The best part: your company doesn’t have to be all rainbows and ponies in order to make humor work in your content. Industries that are deemed “boring businesses” can use humor just as effectively as companies that sell more exciting products. (more…)
Only one third of the American workforce is engaged with their work. The whole issue concerning which strategies motivate people to participate with full awareness is now a hot topic.
One way in which employees engage with their work is online, either through company Facebook pages, or in-house surveys, through Intranet, and through online learning and human resource programs that promote health and wellness.
How can you get your employees engaged online?
Here are 3 tips to try in a few different areas: (more…)