Branding is such an important tool for today’s businesses. It helps companies differentiate themselves, build customer trust, and increase brand awareness. But outside of developing a useful website, logo, and other marketing promotions, what else can businesses do to enhance their branding efforts? (more…)
Once you grab that great franchise opportunity and find yourself in charge of not just a business, but the people that you need to help you run it, you will almost certainly find yourself on occasion having to deal with difficult or delicate employee situations. With this in mind, here are some tips to help you sail these difficult waters: (more…)
Digital communication and modern technologies are omnipresent in the business world of today, but a paperless office is still more a dream than a reality. Printing is vital for day-to-day operations, and you need to pay attention to its costs and effectiveness.
The model you choose depends on how much you plan to print, what it is that you print, and whether you would like some extra features. Startups can’t afford to pour money down the drain, and saving it is often a top priority. (more…)
I never set out to be a business owner, or any sort of entrepreneur for that matter. In fact, I never even thought I would see the kind of success I have. It was well over 17 years ago, right around the time I turned 30, that I realized just being in sales was not enough for me. I started a family, had my first home, a couple of nice cars, a bit of money in my pocket, but found myself losing interest in sales. (more…)
Besides simply measuring financial success, businesses are increasingly taking environmental and social performance into account, and this has led to the development of a new kind of business executive: the eco-entrepreneur. Eco-entrepreneurs believe that doing good and making money can go hand in hand, and they work to provide innovations, services, and products that are better for the environment while leaving a minimal carbon footprint. While eco-entrepreneurs are a rare breed, they certainly exist, and they are taking a variety of steps to ensure that today’s business ventures are providing for a greener world tomorrow. (more…)
The value of social media in the field of marketing is not just about brand presence or improved sales. The value lies in engagement. No platform has so far allowed different brands and companies to directly engage with the audience as well as social media does. An industry report by Social Media Examiner showed that confidence in social media continues to grow with 83% of marketers integrating social media into their marketing strategies. However, only 37% of marketers say they know how to measure ROI from their social media marketing efforts. In short, they are not sure if they are doing the right thing. While there is improvement in sales, a lot of marketers do not know how to feel about their social media strategy. Case in point is the 43% of marketers who are clueless about what Facebook is doing for them.
But let us not be too hard on ourselves. Social media marketing is a tricky subject as much as it is extraordinary. Gary Vaynerchuk of VaynerMedia said “There is no ROI in anything if you don’t learn how to use it.” So let us take this opportunity to learn about social media and what it is all about — that thing called engagement. (more…)
Small-business owners may need to compare different kinds of health insurance plans for themselves and their families. In some cases, entrepreneurs will even offer group medical plans to help them attract and retain good employees. As business owners strive to keep premiums as low as possible, they also want their employees to enjoy the best benefits possible. Typically, managed care health insurance policies provide the optimum balance between affordable premiums and good coverage. (more…)
Project management is an art which has to be understood both in terms of theory and practical application to be utilised in a successful way. There are dozens (sometimes thousands) of things that can go wrong on any project, from small integration processes to the biggest engineering projects in the world. It is the project manager’s responsibility to ensure that they are dealt with as quickly as possible with as little disruption caused to the project as possible.
There are a lot of good project managers, but not many great ones – how can you elevate what you do to ensure that you’re a level above everyone else working in the project management field? (more…)
Almost every good student in the country desires to acquire a post-graduate degree in management irrespective of what he or she has studied, because the trend favors adding a management qualification in giving them a competitive edge in the fiercely tough job market. Consequently, there is a lot of agonizing about the merits of the B-schools where the management education can be acquired. However, there are many who omit to look into the basics of where they really want their careers to go to and what they should be focusing on. One of the lesser-acknowledged debates is the choice between a management degree (MBA) and a diploma in management (PGDM). It is important that all students of management know exactly what the differences are so that they end up making a choice that is more rational and founded on
knowledge than assumptions. (more…)
For some time, websites were fairly standard. They existed to provide information – basic company histories and overview, pricing, product listings and contact information. As long as a company could be found online, it was thought to be sufficient.
Things have changed. With the rise in smarter search engine crawlers, a customer base hungry for information and a focus on website statistics like conversions and bounce rates, standard is no longer enough. (more…)