For many Americans, the freedom associated with running their own business or working independently as a consultant or freelancer can be very appealing. But with that freedom and independence also comes a lot of responsibility, and not just the day-to-day operations and accounting processes necessary to keep the business afloat. There are also things like health insurance to consider. (more…)
In all aspects of your business, you want to bring the most value to your customers, leveraging the fewest resources. Your website is no exception. In order to optimize online engagement (which fills your sales funnel), you need to a website that is lean and easy-to-navigate. These are the tools you need to simplify the process of creating it. (more…)
Many times your social media bio will be the first impression you make on clients. But unlike a website, Social Media doesn’t give you much room to explain your product. Without access to tabs, folders, pricing sections, or demos—selling your product, might more difficult, but not impossible. Here are four ways you can improve your social media profiles and send more people to your website.
As a retailer, it’s a rewarding experience to set up shop in a new place, see new sights and meet new people. If you own a food truck, or travel around to sell at festivals or craft fairs, then you know what I mean.
You probably also know that with business rewards come small hassles, and one of those is dealing with sales tax as your business moves from place to place. (more…)
Small businesses are the economic engine of America. Did you know that there are more than 28 million registered small businesses in the United States? Cumulatively, SMB’s represent a 99.7% of national employers, and they are responsible for generating over two million new jobs in the United States annually.
Cities and towns know that small businesses are important to job creation. However, the cost of renting business space is accelerating in many areas of the United States, to the extent that it may jeopardize economic growth. Read: “How Rising Commercial Rents Are Threatening Independent Businesses, and What Cities Are Doing About It”. (more…)
Conventional, artificial office lighting is the stuff of horror movies. That flickering, soul-sapping, eye-scraping lighting that emanates from fluorescent tubes does no one any good. In fact, bad lighting has been proven to place significant strain on people exposed to it for long periods of time, adversely affecting mood, perception and overall psychological well-being. It can also cause eye strain, headaches and other health issues. No business can afford to make its employees less productive, so if you have a lighting problem, you need to address it—fast. (more…)
Every business owner deals with computer problems from time to time, and while frustrating, usually aren’t the end of the world. Most common computer glitches do not require expensive repairs and your systems will be up and running after just a few hours. Before you hire a technical support expert, you should try these common repairs. Knowing how to handle some common glitches can keep you in the clear and your business up and running no matter what. (more…)
The right synergy and combination of talent and experience are what forms the backbone of any startup. Though it does not ascertain future success, putting these four essential hires at the forefront of key daily operations can improve your chances of becoming a unicorn company in the near future. (more…)
Many aspects of modern business administration and management come from the world of applied psychology. Here are four examples of applied psychology principles incorporated into modern business.
1. Employee Engagement
A small business is highly dependent on the performance of its employees. If staff members feel unmotivated or disengaged from the company, productivity and quality of work will suffer. In this situation, an expert who has earned a degree from in-campus or online applied psychology schools can come up with a strategy for greater employee engagement; this strategy can not only help to improve the workplace, but also improve employee morale and job performance. (more…)
All companies undergo changes, and you should always strive to improve your own analytical skills so when changes occur in your field or industry, you won’t get left behind. There are several ways you can improve your business acumen in the office. You can get further education through seminars or take on more challenging tasks. When you combine these tips with online courses in MPA degree programs, you will boost your confidence and improve your analytical skills. (more…)