You’ve probably seen hundreds of ads, infomercials, Vines and other forms of YouTube marketing. For those who feel they are lacking in the creative department, it’s easier than you think to use video marketing with YouTube in order to promote your business or services. Continue reading
Why does a customer buy a product? The logical reason is because it solves a problem for him. But in reality, the value of the product is actually created in the mind of the customer. Continue reading
In the latest study put out by Marketing Sherpa, data showed that nearly 97% of all consumers search for a local business online and that business owners in their 20s and 30s are twice as likely to go out and look for advice on a product or business via social channels. Combine this with the 61% of adults in the United States with smart phones and you can start to see how large the mobile market is. With each major iPhone, Android and tablet release, consumers everywhere are spending more and more time on mobile devices. Continue reading
However, failing to engage in effective health and safety is a big mistake. Not only can this lead to tragic human consequences, it can also cause firms to suffer a range of financially ill-effects. The fact is, there is a strong business case to be made for good workplace safety. Here are just some of the reasons why it makes sense to prioritize risk management: Continue reading
You have your business plan in one hand, and a cup of very strong coffee in the other. The paperwork is being processed, and the website is in the final round of edits. Your small business is almost ready to launch, but you’re worried you might be missing something.
Websites and business books are full of best practices, quick tips, and mistakes to avoid, but building a successful business isn’t strictly about the business itself. You need to build three pillars that will help launch your vision into the world. Continue reading
Small business leaders play a huge role in the development of their company’s employees. They have an impact on their development, actions and every day performance. So how they act with their employees is crucial. Here are the five most important traits every business leader should have: Continue reading
When we started our Autopilot sales tax solution, TaxJar, we talked to merchants of all kinds. And one of the things we found out over and over again was that sellers were spending hour after hour on sales tax compliance. Continue reading
With a mobile phone in your hand, the task of choosing a phone system might seem unnecessary in the early stages of your business, but it’s actually very important. The telephone is still the preferred method of customer service in the United States. The calls you miss are as important as the ones you take, and a phone system will allow you to convert missed opportunities into sales conversions. Continue reading
No matter what business you are in, sales will make or break you. Every business needs sales to survive, because it’s how your business gets the necessary finances to grow. Though, even if you feel comfortable selling, growing a successful sales department can be difficult.
This list will give you ten key points to focus on as you work to grow your sales department: Continue reading
Customers and clients are at the backbone of any small business. No matter how worthy your products/services are, a business can’t succeed if no one’s buying your goods. But once you’ve established your customer base, the next question becomes how to retain them and get them to refer your business to friends. That’s why how you thank your customers is so important. Continue reading