Why You Should Hire For Personality Instead of Experiences

Why You Should Hire For Personality Instead of ExperiencesIf your company is going through or has gone through the hiring process, you probably know it is not easy to select a potential candidate. Sifting through hundreds of resumes and cover letters can be not only tedious and frustrating, but sometimes it doesn’t even help you find the best person for the position.

Next time you’re looking for a new hire, instead of hiring someone based on how good they look on paper, try centering your hiring process around personality instead. Here’s why a new hire with a great personality can be a better candidate than one with more experience.

You Can Train From Scratch

In many cases, hiring a candidate with a lot of experience is not always a good idea. Their previous positions may have had different methodologies and strategies than your company, making it difficult for your new hire to do things the way your company likes to. An employee hired with less relevant previous experience, but the right personality, can often have the perfect skills for the job with the help of a little initial training. By training a new hire from scratch, you can teach them exactly what you want, without previous experiences and practices getting in the way.

Every Job is Different

If you are looking at the resume of a seemingly qualified potential hire, chances are they may not be as qualified as their paperwork makes them appear. A one or two sentence job description on a piece of paper and a list of past job experiences does not tell you much about a prospective hire’s past work, making it hard to determine if their past experiences are applicable to the new job you are hiring for. However, picking up on a candidate’s passion, energy and hard working spirit in an interview is something that is hard to miss and can often speak volumes more about a candidate than a resume.

More Personality Means More Passion

By choosing a new employee who truly is interested in and passionate about your company’s goals and services, you will be hiring your company’s next best advocate. Hiring someone who has less experience, but more energy, will help bring you a more committed employee who will work hard to learn new skills to help ensure your success.

For a case study, let’s look at Hydroworx, who specializes in water rehab therapy. They do a lot of sports rehab with NHL superstars like Robert Griffin III and Adrian Peterson. When they were voted in the top of “Best Places to Work in PA” for the fifth year in a row, I asked them how they pulled it off. Their answer was simple: they hire people who were passionate about helping people. They’d pick the person who loved sports rehab over the person who had 10 years of experience but was just looking for a paycheck.

Quality Over Quantity

If you are choosing between someone with more experience and a candidate with a better personality, keep in mind that quality is better than quantity. If you are noticing that the person without as much experience knows more and seems more enthusiastic about your company, then they could be the better overall candidate than someone with more previous relevant work experiences but less enthusiasm. Sometimes a candidate with fewer experiences can be better than an experienced one who has had bad past experiences and may be burnt out.

Choosing the right candidate for your company’s open position doesn’t have to mean hours of reading and comparing resumes and cover letters. It can be as simple as going with your gut.  Malcolm Gladwell’s book Blink shows that your gut is right more often than you give it credit for.  Getting a good feeling about a candidates personality is often much more important than a long list of experiences, and it can lead to finding a better candidate.  So make your next job search about passion and personality, and expect nothing less than a great new hire.

Scott Huntington is a writer and blogger. He lives in Pennsylvania and with his wife and son, writing about social media and doing research for UB Solutions. Follow Scott at @SMHuntington.

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How to Develop Lasting Relationships with the Right People

How to Develop Lasting Relationships with the Right PeopleAs an entrepreneur, relationships are some of the most valuable assets you’ll ever create. There are the relationships that you form with your customers, with your suppliers and with other small business owners. . You won’t find a column for “relationships” on your balance sheet but you should always be working on growing this asset no matter what.

When you focus your marketing activities in the following three steps, you will be working towards building strong relationships with customers and potential customers. By becoming an authority in your industry, building connections and bringing great value to the table, you’ll find yourself with a stable of strong business relationships in no time.

1. Establish Credibility in Your Industry

The first step is to position yourself as an authority in your industry. Don’t be afraid to highlight your credentials! Take advantage of inbound content marketing and create an informative blog, write a newsletter, and learn to use social media effectively. Every one of the aforementioned avenues are great places to build, grow, and nurture an audience.

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Understanding the Necessity and Limitations of a CGL Within Your Small Business

Understanding the Necessity and Limitations of a CGL Within Your Small BusinessAs a small business owner, you’ve invested a great deal of time and money creating a company you take pride in. In order to protect it, you may consider purchasing a commercial general liability insurance policy (or CGL for short). But what is a CGL and how can it help protect you and your business? Keep reading for a breakdown of the basics.

What is a CGL?

Commercial general liability insurance policies are designed to protect businesses when they are sued. They usually protect against claims of bodily injury or property damage. According to the American Bar Association, these policies are written using forms generated by nationwide insurance industry organizations. The ABA points out that, “Because CGL policies are products of insurance industry draftsmanship, courts in most jurisdictions construe any ambiguities in favor of the policyholder.”

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Experts Weigh In: How I Keep My Business From Burning Out

How I Keep My Business From Burning OutSummer is finally here, and for small business owners everywhere this is the time to relax and take a breather from last winter’s busy season, keeping up with resolutions from New Year’s, and filing taxes in the spring. But for some entrepreneurs, stopping to take a breather can easily mean just stopping… period. Before you burn out on your start-up, let our panel of 23 professionals fill you in on what you can start doing this summer to pump up your business and have a lot of fun, while beating the summer heat!

1) “We are based in gorgeous Santa Monica, CA, and are a walk away from the beach which means some of the most stunning work breaks you can think of. Given that this summer is the World Cup and we are a very diverse company, we encourage everyone to wear their country’s jerseys and will be showing major games in our movie room. We will also be sponsoring different meals based on the soccer teams playing that day! Every Friday during the summer, we break out the cocktails or head out to our local winery (bodega wine bar) to talk about the week over some yummy drinks for happy hour. For bonding, we have a monthly poker tournament which works well especially since we are growing and adding new faces often. It gives our team a great opportunity to bond with new members over a game of all in or fold.”

- David Daneshgar, Co-Founder, BloomNation

2) “We’re taking advantage of our green rebranding efforts to keep everyone psyched about coming into the office. Aside from bagel Fridays and get-to-know-your vendor meetings, Shoplet is instating an office-wide Share competition, whereby we motivate employees with fun, summer-friendly prizes to participate in our latest social media campaign Care. Share. Grow. (For each Share of a social media graphic, Shoplet plants a tree with Trees for the Future). The latest winner of our Share competition won tickets to a Yankees versus Red Sox game this September! In a way, the competitive spirit around the office unites us. It generates chatter and revs up excitement for our green initiatives.”

- Tony Ellison, CEO & Founder, Shoplet

3) “One way I plan ahead for the summer is by offering my employees a finder’s fee for each employee they refer. My argument is that there are no better headhunters than those who already work for you, especially because they are entrenched in the fast-paced environment every day and understand your business’ nuances, thus know whether the person they are referring can handle the pressure. After any prospective candidate is hired and works successfully for two months, I offer the finder employee a cash incentive of $50. It’s a tactic I’ve used for years and found that it’s been incredibly successful at combating summer turnover.”

- Dan Sacco, Owner, Pancheros Mexican Grill

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Never Miss Another Sales Tax Due Date!

Never Miss Another Sales Tax Due Date!Guess what? You owe sales tax to at least one state this month.

Did that get your heart going? Then you’re like business owners all over the country trying to get sales tax under control but struggling to do so. It’s one of the most annoying aspects about doing business these days, particularly for eCommerce businesses.

Why? Because so many states are trying to get as much money as they can, including from online business owners who sell taxable goods to customers in their state. Do you have an employee in one state? You likely have sales tax nexus there. Do you store your inventory in a warehouse in another state? Then you’re likely required to collect sales tax in that state, too.

Some states want your payments monthly. Some want them quarterly. Some even just annually. But if you’re paying sales tax to a bunch of states, how are you supposed to keep up with all these due dates?

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How Your Business Can Fail If You Aren’t Careful

How Your Business Can Fail If You Aren’t Careful One of the least understood aspects of entrepreneurship is why some businesses fail while others succeed. The painful truth, according to a recent study by the University of Tennessee Research is that most businesses fail for one of the following three reasons.

1) Incompetence

46% of businesses fail due to emotional pricing, reckless spending, nonpayment of taxes, lack of planning, record keeping problems, and no knowledge of financing. Companies that succeed take pricing seriously. The prices they set are influenced by facts instead of emotions. As you set your prices consider the cost of material, labor, and overhead. Also, remember to keep in mind competitor pricing. Does this mean that you have to be the cheapest to compete? Absolutely not. You don’t have to compete on price, but you can’t ignore how much your competitors charge either. You can’t succeed on pricing alone, but your business will fail if you can’t get your pricing right.

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How to Keep Your Sales Team Motivated

How to Keep Your Sales Team MotivatedThere is no denying that your sales team can either make or break your business. If the members of the team hit their marks, then success is going to be in abundance for the entire team. But if one team member is unable to uphold their responsibilities, that requires everyone else to work even harder.

While this competitive drive can sometimes be exactly what a business needs to grow, the fierce competition that comes with working in sales can sometimes lead to a loss in motivation among its team members. Seeing the same person always surpass their sales goals can be disheartening to other members who are having a hard time hitting the mark. That is why keeping your entire sales team motivated matters so that everyone can continue to do their best and keep the company moving forward.

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What Your First Website Needs to Know About SEO

What Your First Website Needs to Know About SEOAs a new entrepreneur, the prospect of running your very own website may seem daunting, but in reality it’s not difficult at all. Registering for a domain and setting up your site are fairly easy to do. It’s getting your website read by others and using search engine optimization (SEO) that is the most challenging part – but we’ll help you tackle everything:

Your Domain Name Matters

Your site’s domain name is a huge part of its brand. Great domains showcase exactly what the website is about, so the visitor knows what to expect before hitting ‘enter’ on their browser’s URL bar. For example, domain names like buyfauxstone.com and motorcyclelawyercalifornia.com have very clear, focused keywords in their domain names. This gives them a big advantage when someone is searching Google for the exact words “buy faux stone” and “motorcycle lawyer California.”  When you’ve settled on the perfect domain, check out sites like Dreamhost that offer affordable domain-hosting combos that are easy to use.

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Experts Weigh In: How Being an Entrepreneur Makes Me Feel Independent

How Being an Entrepreneur Makes Me Feel IndependentIn celebration of Independence Day this July 4th (and the three day weekend countless offices will be looking forward to), our MyCorp team decided to ask a simple, but significant, question to our small business base: how does being an entrepreneur make you feel independent? Meet our 105 entrepreneurial experts with the answers, or as resident expert Dan Fendel so eloquently described it as, “I hold these truths to be self-evident that all business people are NOT created equal, and some of us are endowed by our dreams and ideas with the ability to open new doors and create new ventures.”

1) “Being an entrepreneur gives you great independence and flexibility, but it comes with a cost of high risk and increased responsibility. Being in the CEO chair of a company puts all of the burden on me to deliver or else I’m out of business. For me though, after years in private equity and investment banking, it’s exactly what I wanted: all the responsibility on me. After understanding that, then it’s up for me to decide if I can go on an afternoon run or take a day off knowing that I don’t have a boss to blame if things go wrong.”

- Chris Good, Founder and CEO, Eventblimp

2) “Independence as an entrepreneur is as much a gift as it is a burden. You generally get to make your own hours, but at the same time you must be self-motivated, there is no one to push you but yourself. Essentially, just like in life, you get what you give.”

- David Drexler, My Coin Solution

3) “I love being an entrepreneur, the freedom of working at anytime from anywhere has opened an array of opportunity to spend more time with my kids and have a better quality of life while producing even a higher income that ever before.”

- Priska Diaz, Founder & CEO, Bittylab

4) “Being an entrepreneur makes me feel independent because I can work as many hours, or days as I want as I am my own boss responsible for my company’s success. Also I can work in my pajamas!”

- Haralee Weintraub, CEO, Haralee.com – Cool Garments for Hot Women!

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How to Take Action When You Hire Someone and Come to Regret It

How to Take Action When You Hire Someone and Come to Regret ItInevitably as a business owner, you will make one mistake that you’ll look back on and wonder how you ever thought it was a good idea.  We all have our own stories of doing this –it seems to be an unspoken rite of passage in the world of owning a business!

But what is that one thing? That one thing is you’re going to hire someone and then come to regret it.  Some of you reading this are probably already laughing because you know exactly what I mean.  Others could be in the midst of this right now, so you might not think it’s so funny.  No matter how established you are, remember that this happens to all of us, but matters even more are the actions you take next.

1) Don’t Take It Personally

Anytime you hire someone, whether an employee or a service provider, you’re rolling the dice.  Regardless of how well someone interviews or the bank of credentials and references they bring with them, sometimes the fit just isn’t right between the two parties.  What makes this so difficult for most small business owners is they take it personally.

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