For over 100 years, conversation hearts have communicated loving messages in the weeks leading up to Valentine’s Day. Their phrases are legendary—sweet nothings meant to charm objects of affection.
The magic of these messages is that they also serve as great reminders of how to treat our clients and customers in the business world.
One of the most popular ways to talk to customers in the modern age is across social media—specifically Twitter. It dawned on us recently that the social channel has a lot in common with candy hearts: The sender hopes to dazzle the recipient of the message; the ideas being communicated are often consistent, and above all else, the phrasing is short and sweet by design.
Here are five ways that candy heart philosophy can help you share love for your customers on Twitter.
1) Sweet Talk
It may seem like common sense, but it’s a rule that bears repeating: always stay positive on social media. When you’re tweeting, especially on behalf of your brand, maintaining a pleasant tone is vital. Smile as you write to ensure your words convey what’s intended. Your customers will smile when they read them. Think sunshine; rainbows; that addictive song by Pharrell Williams—whatever it takes to keep your spirits lifted in the social setting.
2013 was a great year for MyCorp, and easily the best year our blog has had yet. Did you know that, so far this year, we published 308 posts? 308! We’ve always been very proud of our little business blog, and are extremely grateful to everyone out there who has taken the time to click over and read our posts and become regular readers at our site. Since we had such a productive blogging year, we thought it would be fun to look back and pick out a few of our favorite posts from 2013 – here are our top ten:
10. Starting a Business in 2013: An Infographic
Back in June we thought it would be a good idea to take some of the more frequently asked questions we get and spin them into an infographic. Starting a business can be a very confusing process, and we wanted to make our guide as easy to understand as possible. We pared the process down to six steps, and put out a very well-received infographic to help out our readers.
9. Tax Tips for America’s Entrepreneurs
This post was actually written by our friend David Nilssen, the CEO & Co-founder of Guidant Financial. We’ve done a few cross-posts with David, but this one stands out because of how useful it is. Tax season is stressful, but by following David’s advice, it can actually be a straightforward, productive time. You just have to know how to prepare!
Whether you’re a seasoned business owner with years of experience under your belt or an aspiring entrepreneur making your way across a sometimes treacherous landscape, it is always good to know you’re not alone. And one way that you can find that commonality with others is through inspirational quotes.
Quotes have the power to encourage us, to get us through the rough patches and celebrate those hard-won successes! So with 2014 right around the corner, I have gathered some tidbits of knowledge and encouragement from a wide range of leaders, visionaries and people who through perseverance and unwavering vision became a success.
1. “The most difficult thing is the decision to act, the rest is merely tenacity.” – Amelia Earhart
2. “Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do so throw off the bowlines, sail away from safe harbor, catch the trade winds in your sails. Explore, dream, discover.” – Mark Twain
2013 was a great year for Guidant. We celebrated our tenth anniversary, launched a new website and helped hundreds of people realize their business ownership dreams. As the year comes to a close it’s tempting to mentally check out and enjoy the social parts of the season. But I’ve found that the quieter time that comes with people being on vacation is perfect for doing some deep thinking about want I want to accomplish in the coming year. Here are my resolutions for 2014:
1. Provide even greater value to our clients through education.
Knowledge is power, and when people have the facts about the different ways they can become business owners, they are empowered to choose what’s right for them. Our new website has a section called “Study Hall” devoted to educating would-be business owners.
2. Raise the awareness of Rollovers as Business Startups (ROBS).
The greatest challenge of our business is that potential business owners have either never heard of ROBS, or, because of its complexity make the faulty assumption that there is something quasi-legal about it. Nothing could be further from the truth.
MyCorporation is now into its fifteenth year of business – 15 wonderful years of helping entrepreneurs to create their own small business and get it started on the right foot! We were one of the first, online document filing services, and the … Continue reading →
One of my earliest and strongest memories from when I was a little girl was watching and getting ready for the day every morning with my mom. Mom got ready for her work day while simultaneously making breakfast and helping me get ready for school. My mother ran the Anesthesia Laboratory at UCLA and it was a job that took up a lot of her time. Despite the constant hubbub at the hospital she dealt with, I also have vivid memories of her still attending each one of my cheerleading games and of her picking me up after school every day, without fail. Even later in life, when I had my own kids, she graciously watched them one day a week for me up until she retired – and now she’s at least two days per week!
All throughout my childhood and young adult life, there was no other option in my mind to be when I grew up than a hard-working career woman. My mom taught me from a very young age how to be strong in the workplace as well as in every other facet of my life. Continue reading →
We hope so! Our tech and web design teams have been working around the clock to re-design our website, and we think they did an awesome job.
Cats are always relevant.
Plus, along with the facelift, we’ve added all sorts of new content to our learning center, new videos, new landing pages, and more information about the most popular types of business filings to help everyone, whether they are simply looking to file for a DBA or they want to take the steps to incorporate their business, make an informed decision.
In the words of our CEO Deborah Sweeney, it’s an awesome day in the land of MyCorp.
What is the coolest thing your manager or CEO has ever given you? A free lunch? The chance to work at home? Free samples of whatever your company produces?
Whatever it is, it probably pales in comparison to some of the things big name CEO’s are handing out to their employees these days. Of course we could have found a lot more than three examples of CEO’s being generous – there are plenty of stories out there about bosses divvying up their holiday bonuses, or taking a pay cut to help out with things get tough. But these were the three that had our social media department buzzing, and we thought’d it would be pretty cool to look at the perks being given out in the corporate world. Continue reading →