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How to Choose the Right Pay Frequency for Your Business

Whether you are just hiring your first employees or you want to make changes to your existing payroll structure, you need to choose your pay frequency with care. Some payday schedules commonly used in the US are better for certain purposes than others. For example, a weekly or biweekly schedule is better for employees that work overtime, a monthly pay period might be cheaper and more efficient for the payroll processor and, well, one or two of them might not even be allowed in your state. (more…)

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Centering The Image: What Neuromarketing Tells Us About Visual Content

We know that visual content can increase the amount of time users spend consuming content, but do you know why? It’s all thanks to neuroscience, or the impact that certain marketing aspects have on the brain. For that reason, marketers have coined a new phrase: neuromarketing.

The short definition of neuromarketing is the use of neuroscience tools and theories to help businesses better understand consumers and attract their attention. Neuromarketing is a relatively new trend in the marketing universe, but it’s already shown some impressive advantages over traditional advertising techniques. If nothing else, it’s helped to close the gap between marketers and everyday customers. (more…)

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5 Sales Tax Myths Online Sellers Need to Bust

Oodles of myths and misconceptions swirl around sales tax. Even the savviest online sellers can get confused about sales tax for a number of reasons. For one, sales tax is governed by the state level and every state is different. Also, sales tax guidance is often written in legalese and jargon that no busy business owner has time to decipher!

We dispel these myths and misconceptions every day at TaxJar, so I thought I would share the most prevalent of them with you here. (more…)

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How to Find a Good PPC Consultant

PPC (Pay Per Click) is an intimidating thing to someone who is new to the concept. It’s a marketing model where an advertiser puts up an ad on a website and pays every time the ad is clicked by a potential customer. It’s a great way to invest in traffic for your business if organic growth is just too slow. There is a lot more to PPC than meets the eye and there’s a lot you need to know to be really good at it. Luckily, there is a multitude of online marketing firms and independent consultants who can help you. Click pay per click consultant for more information. (more…)

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photo by: Nourdine Diouane
on unsplash.com

5 Reasons Using Solar Energy Is A Good Business Move

There is a growing demand for electric power along with increasing worries over preserving the environment. More businesses are turning to alternative sources of power both to defray costs and be less dependent on the public energy grid. Of all the options out there, such as wind farms and fuel cells, solar technology is the most advanced and the most versatile. It’s been used to power everything from vehicles to entire buildings. The US government even has a site devoted to the usage of solar power. Overall, the amount of energy behind solar power is incredible, so many companies are now taking advantage of this solution for the many benefits it provides. Here are just a few of those benefits. (more…)

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5 Hurdles that Stop Entrepreneurs from Starting a Small Business and How to Overcome Them

Running a business properly starts before you ever open your doors. Knowing the anxieties of starting a business and how to confront them can help you get the confidence you need to find success and not be one of those famous “9 in 10” business who fail. Here’s a few of the most common reasons would-be entrepreneurs fail to launch: (more…)

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Photo by: Jens Johnsson on Unsplash

5 Ways to Ease Yourself Away from Vacation and Back into Business

Summer is coming to a close, which means that people are trekking away from the beach and back to their jobs. The fall season can be an especially hectic time for business owners, with Black Friday and the holidays lurking on the horizon. Getting back to the grind (and, let’s be honest, just facing reality) can be difficult after any length of vacation. Luckily, we have a few tips to help get your head out of the sand. (more…)

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How to Build SEO into Your Website Design

Building a website is easy. But building a search-optimized site? Well, that’s another story.

Truth is though, the longer you wait to implement SEO best practices, the harder it gets.

Instead, we want to ensure that search engine optimization is built into your website design from the moment you begin to lay a foundation.

Let’s take a look at some of the most important steps you can follow. (more…)

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