The Dos & Don’ts of Social Media for Small Business

shutterstock_95135899_smYour company has finally blossomed into more than just a “good idea” in your head, and things are up and running. Maybe you’re still in your best friends’ garage, maybe you’ve got an office, maybe you’ve even got an entire office building. Doesn’t matter, because these days, your company’s appearance is all online.

Welcome to the world of social media, where everything is all about the presentation. While there are several resources around the web that describe the value of social networking for business, this overload of information can make it difficult to determine exactly what small businesses should and shouldn’t do when engaging in social media for their brand. Let’s take a look at some social media dos and don’ts for your small business: Continue reading

4 Important Entrepreneurial Skills for Running an Online Business

It’s often been debated as to whether entrepreneurs are born or made. To be a successful entrepreneur, there are crucial skills one must acquire and develop over time. Even talent needs exercise to be nurtured to maximum potential.touchscreen interface

With the speedy advancement in technology, online businesses are on the rise. The internet has opened doors and has elevated the business industry to another level; companies are realizing exponential profit increments. But building your business online can be challenging and you need to have the right set of skills if you are going to achieve any form of success. Here’s what every entrepreneur needs to work on to run a successful online business: Continue reading

3 Big Mistakes To Avoid If You Want To Successfully Use Collaboration Tools

iStock_000017173323XSmallCollaboration is crucial for your business to thrive. But implementing collaboration tools within any organization is not an easy task to do. Here are three typical mistakes made when imposing collaboration tools in a company and ways to avoid them:

1. Implementation

When you supply your company with new technology, help your employees understand why this change is occurring. If you point out all the solution’s benefits, your coworkers will be keen on accepting and using it. A recent study of U.S. based employers by Gagen MacDonald revealed that employees in companies which use internal social media (ISM) perceive their company as more innovative and 58% would prefer to work at a company that uses ISM and 86% would refer others for employment. People like technology as long as they understand why they should use it and how it can make their job easier. If necessary, take some time to train your employees on the use of software. Time lost on training sessions will be compensated on faster work performance with the use of collaborative tools. Continue reading

Our 5 Favorite Holiday Marketing Campaigns

It’s almost Christmas! And with the holiday season has come the annual barrage of holiday advertising. As someone who works with businesses, entrepreneurs, and brands, I actually really enjoy holiday marketing. Not only does it help you get into the spirit, but it’s a lot of fun to see how major marketing firms tackle the holidays. After asking around the office, it seems I’m not the only one who actually likes holiday marketing! And so we thought it’d be fun to take a look at Team MyCorp’s top 5 holiday campaigns.

Coca-Cola Sundblom Santa

Coke knows how to use its brand, and every year we normally see a new iteration of an image Coke has been using since 1931 to market during the holidays. That Santa-Claus, which was drawn by Haddon Sundblom for Coca-Cola ad agency director Archie Lee, is such a ubiquitous and long-lasting part of Coca-Cola’s brand that, for a while, it was rumored Coca-Cola actually created our modern image of Santa Claus, with the white and red being Coke’s primary colors. Though that rumor isn’t true, as time wore on, many began to associate the Sundblom Santa with all of the pleasant feelings that normally accompany Christmas. And Coca-Cola has certainly ensured that their trademark Santa would continue to be an important part of the holiday season. Nearly every year, that Santa shows up in some way – be it in a wider marketing campaign, on branded merchandise, or on the cans themselves. Continue reading

6 Tips for Preventing Employee Burnout

How Improving Your Rest Improves Your ProductivityThere’s no shortcut when it comes to creating a successful startup. It requires hard work–and lots of it. Entrepreneurs and startup leaders are notorious for putting in long hours, and many of them ask the same of their employees.

If you’re asking your team to come in early, stay late and work on the weekends, you’ll definitely be productive – but you may also run the risk of burning out your employees. To prevent burnout, and to keep your team happy, healthy and productive, consider these 6 tips for motivating employees. With a little creativity, you can keep your employees happy and hardworking, while also reducing burnout and unnecessary stress. Continue reading

Experts Weigh In: How Do You Reward Your Employees at the End of the Year?

Gift_BirthdayWe all treat our employees in different ways at the end of the year. Some businesses give bonuses, some extra vacation days, and some give out turkeys as a means of thanks! We reached out to our pool of small business experts and asked them how they thank their employees at the end of the year. Here are our top ten answers:  Continue reading

ABCs of Small Business Industry: R is for Retail

Hippster_Drinking_Coffee_smHard to believe, but we’re already to the ‘Rs’ for our ABCs of Small Business Industry series! And today’s R is for… retail!

Now when we think retail we typically think of clothing stores. But retail can be broken down into a few different categories: store retail, specialty retail, non store retail, mail order retail, internet retail, and vending machines. Continue reading

Make Users Fall in Love with Your Brand

shutterstock_131437046First of all, what is a brand?

A brand is a company’s perceived “personality,” or set of values that are associated with a company, product or service. A brand may be described as being dependable, fast, exclusive, expensive, or friendly. Unfortunately, some brands earn descriptors like dated, inefficient, sloppy, and unprofessional.

In effect, a brand is the sum of all the perceptions about your product, service or company that many different people have. These perceptions are a result of the way your brand looks, feels, and communicates, as well as the customer’s experience with the product itself and the service. All of these have to work in sync for a brand to establish positive equity with all stakeholders. Continue reading

Business Basics: Dissolutions

Business Entity ChoiceIn today’s BB segement, we’ll be going over the basics of dissolutions. What they are, why someone would want one, and what to do if you accidentally dissolve when you didn’t want to.

First of all, what is a dissolution?

A dissolution is a formal closure of a business with the state. A corporation or LLC must file articles of dissolution in order to complete the termination of a business. Upon being dissolved, the business will no longer need to file annual reports, pay state fees, taxes, or be seen as active in the eyes of the state.  Continue reading