shutterstock_252125971_small

Printed Banners are Excellent Advertising Tools

Business managers around the world are always worrying about how to promote their firm. Excellent advertising is at the heart of any successful company. That is why this aspect of their work is crucial. When it comes to promotions, there are hundreds of different ways to go.

These days, there is a great emphasis on digital advertising and the benefits that come with it. While there are doubtless many advantages to this form of marketing, you should not rely on it alone. Let’s say you were a fisherman and you came across three ponds. What would you do? Would you try to catch fish in just one of the ponds and hope for the best? Or, would you set up nets in all three? The answer is obvious. Now, imagine those ponds were media forms. One is print media; one is digital media, and the last one is outdoor media. You need to set up strategies for each of these things if you want to get a mass customer base. (more…)

SHARE:
shutterstock_230526010

Does Your Small Business Have These Common Security Shortfalls?

Small businesses face a wide variety of challenges because of their limited resources. Any business owner who’s nearly missed payroll or taken out a new credit card to pay for surprise expenses knows that fact all too well.

However, there’s one area where business owners are starting to become increasingly vulnerable: security. Whether you’re a small brick-and-mortar retail shop or a white collar service business, security should be near the top of your priority list. (more…)

SHARE:
shutterstock_153117176

How to Wrangle Sales Tax When You Sell on Multiple Channels

It’s easier than ever these days for online sellers to sell products on multiple shopping carts and online marketplaces. But multichannel selling does add complexity to a business, and one administrative task that suffers is sales tax.

While I’m not saying sales tax is every simple, when you only sell on one channel you only have one report to pull and one set of numbers to wrangle into manageability. When you multiply that report, things start to get tricky. (more…)

SHARE:
shutterstock_170055128

Are Web Templates Killing Your Business?

Running a digital design agency, I’ve noticed that there seems to be a lot of mystery surrounding the whole idea of web design. Most are quick to think of it as a purely creative-meets-technical thing that they know they need, but they aren’t sure why. Most clients I meet with for the first time just want “a cool website.” Sure, they may have a list of features they know they want, and an overall look they desire, but beyond that, they haven’t thought too much about it.

This overall desire to put something up on the web, coupled with a relative uninformed view of what a website can actually do for their business explains the success of all those templates and D.I.Y. web options you can find out there. (more…)

SHARE:
shutterstock_281145677

Top 5 Small Business Ideas for Baby Boomers

Baby boomers are the nation’s second-largest living generation, overtaken only recently by millennials. Even though many boomers have technically reached retirement age, that doesn’t mean they’re ready to stop working just yet. More and more individuals age 50 and older are choosing to embark on encore careers instead by starting their own small businesses.

As a leading provider of 401(k) business financing, my company, Guidant Financial, has seen its fair share of boomers making the jump from employee to employer. We’ve found that the market is exploding with niche opportunities that not only jive with boomer interests but have the ability to be extremely profitable. Here are the top five business industries in which we’ve seen boomers thrive: (more…)

SHARE:
shutterstock_140187907

Starting a Business Over the Age of 50

You want to start a business at the right time, right?

Traditionally, a few decades of working life mean that you would start winding down in business and start thinking about retirement, not start a business over 50. But in the new age of free and abundant information that encourages entrepreneurialism in myriad forms, some believe life after 50 is a perfect situation in which to start a business. You’ve learned a lot and have time and financial stability on your side. Let’s have a look at what this means: (more…)

SHARE: