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How to Generate More Customer Referrals

Finding new customers is one of the key issues challenging small businesses today. Despite knowing how important word-of-mouth referrals can be in driving business growth, it’s not always easy to work out exactly how to get more of them.

So why not take the hard work out of the process and put some strategies in place that will naturally generate more customer referrals for you? Here are some ideas to try. (more…)

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How to Choose a Web Analytics Tool

Web analytics is very crucial for the success of any business that has a website. It provides important data can be used to evaluate the progress of a business and thus make appropriate improvements. However, this requires choosing the right web analytics software for your business. With the numerous solutions in the market, choosing one can be a very daunting task.

Here are some of the things you need to consider when choosing a web analytics tool: (more…)

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4 Smart Offline Marketing Ideas for Your Startup

In today’s age of digital marketing, offline marketing activities may seem outdated and old fashioned. But despite them being around for decades offline marketing activities like billboards and flyers still bring in great ROI.

Startups cannot afford to ignore any revenue generating channel let alone ones that have been tried and tested and found out to be true workhorses for all marketers.

Offline marketing channels include everything that helps get the word out about your product and business. Visiting cards, brochures, office stationery and even the branding methods you use in trade fairs all can be counted as effective means of offline marketing. (more…)

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Get Your Startup on Steroids: 7 Steps to Get Things Done Faster

You are lying on your bed, driving home after a long day, or just going through the usual morning routine when suddenly this million dollar idea strikes!

You feel like someone has injected bucket loads of steroids into your veins and all you can think about is how to start your own business based on this idea. Things couldn’t be moving fast enough for you. It is quite common for first time entrepreneurs to experience this burst of adrenaline, and if you’re one, you’re probably no exception.

So here’s a short how-to guide for you to learn how to get things done quickly and make the most of your entrepreneurial adrenaline rush. (more…)

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5 Reasons New Businesses Need to Worry About Privacy in 2016

Growing Tensions

There is an escalating war on encryption by the government resulting in a privacy versus security arms race. This year will see greater tension between governments looking for more information and businesses clamoring for more privacy. Your company needs to keep its data private and confidential. Therefore, you may encrypt your devices. So will criminals. This creates tension, as the government cannot access such data when it wants or needs to. The main concern about this is that governments may pass legislation to allow themselves to break into encrypted devices or restrict your ability to have sufficient digital security measures for your business data. (more…)

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8 Important Reading Materials For Marketers

One of the most successful book authors today, J.K. Rowling, believes that “something very magical can happen when you read a good book.” It’s true. There’s something about how every page feels when you thumb through them. There’s something about the smell, too.

And there’s something about how a book, or any reading material for that matter, nourishes our creativity and our vision—things that every digital marketer needs. A poll conducted by Ascend2 found that lack of internal content creation resources (53%) and lack of effective marketing strategy (42%) are the main challenges in achieving digital marketing success. When marketers lack inspiration, digital marketers can go back to the basics and go over important reading materials. Information, after all, never gets old, regardless of whether it is published on paperback or downloaded electronically. (more…)

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How to Pick Artwork for Your Office

Regardless of what industry you are in, the artwork that you display in your office can go as far as to make or break your business. A carefully chosen piece can demonstrate to clients that you are professional, successful and are fully able to help them with their requests. The right piece can also create a certain atmosphere in the office, add an interesting visual accent, boost employee satisfaction and has the ability to immediately impress clients or potential customers. When picking artwork for your office space, it is important that you bear all of this in mind and that the selected piece displays your business and ethos in a positive light. (more…)

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Take Charge and Solve all Your Small Business Financial Woes

A startup is all about living your dream. A startup is about having a baby and then watching it grow. It is a whole lot of hard work. It tests your patience, but in the end nothing feels better than seeing your vision take shape. True, not every startup succeeds, but for every start-up that does not succeed, there are ten brilliant ideas that exist in the dormant stage without ever seeing the light of the sun. This happens because the ideators fear the financial demands of a start-up, or do not know where to garner the funds for their business. (more…)

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How to Bring Your IT Department Into the 21st Century

Sometimes a company is left functioning in an out-of-date mode of operation. It might be because the owner is too tight with the company purse strings. It might be because a company has difficulty obtaining top talent for filling key positions. While the reasons and excuses are numerous, often the real problem is that the people in charge simply do not know how to identify and enact meaningful change. This is especially the case when it comes to revamping a company’s IT department. Here are a few ideas to help a company bring its IT department into the 21st century. (more…)

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Is Your Company Ready for the Next Baby Boom?

One of the hottest topics in salary and benefit negotiations that today’s human resources professional is dealing with centers on maternity and paternity benefits.
As the developed world braces for what some forecasters are predicting will be a significant baby boom, companies seeking top talent and hoping to retain current talent are expanding their benefit packages to remain competitive.

Already Netflix has announced an unlimited maternity leave policy, and expanded benefit programs for new parents have been announced by Adobe and Microsoft.

How will the boom be? (more…)

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