We all try to be in-tune with customers: sending surveys, providing feedback forms, offering round-the-clock support, and monitoring social media channels 24/7. But even if you respond to every comment, positive and negative, you’re not hearing from your most valuable customers. And it’s due to one common prejudice: survivor’s bias. (more…)
Consumers spend millions of dollars on gift cards every year, especially during the holiday seasons. Offering gift cards can be a very lucrative strategy for increasing your business profits. Whether an egift card or a plastic gift card, every business needs to have some kind of gift card program.
Here are some of the ways your business can benefit from gift cards: (more…)
Given that Google changes its algorithms a whopping 500 times a year, no SEO expert can afford to carry that name unless they dedicate themselves to continually updating their skills to remain relevant to clients. The best way for this to happen is keeping an eye out for any upcoming trends that will have an effect on online marketing techniques, and applying them to give your clients a competitive edge. The following are a few of these trends. (more…)
Running a business is a full-time job. Thankfully, there are a lot of really useful tools out there to help entrepreneurs run things smoothly. We asked our small business experts what their favorite tools are for running their businesses.
Here’s what they had to say…
“Without a doubt, our business would not be able to function without Google Drive. It’s free and we are able to share our documents with our business partners in other countries. We can even work together simultaneously on the same document. We use documents, spreadsheets and templates for invoices and other forms. It’s easy to insert our logos, signatures and other proprietary information.” –Jacquie Whitt, Adios Adventure Travel (more…)
News breaks all the time. Every single second in our constantly connected world, actually. Smart marketers can utilize that to bring more exposure and traffic to their companies. It’s called newsjacking, and if you do it right, it can be a huge benefit to your business.
Here is everything you need to know about using newsjacking as a content strategy: (more…)
Tides are a fluctuation – rising and falling from forces exerted by the sun, the moon, and the Earth’s rotation. Depending on where you are on Earth, sea levels are subject to any number of external forces such as wind, inclement weather, land masses and changing shorelines. By collecting and reviewing data on tides humans have been able to navigate the globe with some level of predictability. The same holds true for business. Collecting data from many sources, compiling, and analyzing it can help improve the way you navigate through your current business environment and provide a measure of predictability as you move ahead. Here are four factors to consider as you work towards your goal:
The thought of doing SEO yourself frightens most business owners, but it’s not as hard as you think. Sure, a full on SEO campaign might be challenging to do on your own. But believe me, EVERY business owner can do what I’m about to show.An effective SEO campaign consists of 4 things:
- Technical Optimization
Every SEO campaign starts with identifying keywords. These keywords are what people will search in Google to find your website. They need to be relevant to what you offer. (more…)
When you own your own business, you know your star employees are the key to your continuing business success. You may be the brains and driving force behind the entire operation but who takes control of your crucial sales multiplication, or your kickass marketing strategy? Your star employee, or employees. I’m sure, like me, you don’t take your key employees for granted. But did you really stop to consider what would happen if they were suddenly not there? I’m not talking about employees leaving to take another job. I’m talking about sudden death, or disability. Not something anyone likes to consider, but if a large part of your business success rests on one or two individuals, it is definitely something you need to confront. (more…)
Owning a second property is a good long-term prospect for any savvy investor who is working on future-proofing their finances, or simply wants somewhere lovely and warm to retire to in the next few years and investing in another property is not – believe it or not – something that only the wildly rich do. There are many benefits that come with owning a second home, including creating a family home away from home that you can visit each year, having a place to retire to in the future when you’re ready, and reaping financial benefits by renting it out when it is unoccupied – to name a few – and these benefits are largely why more and more people are choosing to purchase another home. (more…)
The question of whether a startup should buy or rent can be a tricky one. Both options have obvious advantages and disadvantages and there is no single answer. There are some ideas, though, that can be used as general guidelines.
For some businesses, the answer to this is an easy one. For example, a business might be historically connected with a specific location so it makes more sense to own a facility there. Other startups might profit from the fact that they can transfer quickly to another location and for them, renting makes more sense. (more…)