One of the most successful book authors today, J.K. Rowling, believes that “something very magical can happen when you read a good book.” It’s true. There’s something about how every page feels when you thumb through them. There’s something about the smell, too.
And there’s something about how a book, or any reading material for that matter, nourishes our creativity and our vision—things that every digital marketer needs. A poll conducted by Ascend2 found that lack of internal content creation resources (53%) and lack of effective marketing strategy (42%) are the main challenges in achieving digital marketing success. When marketers lack inspiration, digital marketers can go back to the basics and go over important reading materials. Information, after all, never gets old, regardless of whether it is published on paperback or downloaded electronically. (more…)