As a small business owner, every penny you spend is heavily weighed. Which is understandable since you can’t afford to lavishly spend on every whim without cutting into an important budget. For this reason, small business owners often ask themselves if the cost for an app is worth it or should development be pushed to the following year? In fact, an app is more of an investment rather than an expense. Sure, it will cost you funds upfront, but the benefits and potential revenue are exponentially better than leaving your business without one. Here’s why: (more…)
Innovation is what provides growth and strength for corporations, and is becoming a worldwide market on its own. Innovation is the direct result of successful creative thought brought to life in your business. The more you can foster an environment for active participation in the creative process, the better and more consistent the results will be. Below are a few ideas to encourage opening better lines of communication for creativity and encouragement for every employee to get involved. (more…)
According to The Business Journals, 71% of small business owners are feeling worried about the upcoming election, 38% are feeling very concerned, and 33% are somewhat concerned. And how could they not be with so much recent talk of changing market dynamics, new regulations, and potentially different tax laws? (more…)
They say laughter is the universal language. They also say that about math and music, but that’s beyond the point. If you think about the articles, blog posts, TV shows, etc. that you remember the most, you will notice they all appeal to either your intellect, your emotions, or your sense of humor. While not everyone can get on board with having their mind blown or their sensitive side tapped into, most—if not all—people enjoy a good laugh every now and then.
Humor is an incredibly effective tool to use in content marketing because it allows your company to be more relatable. When using humor correctly, a company elicits memorable and persuasive messages to its audience as more of a friend than a business. The best part: your company doesn’t have to be all rainbows and ponies in order to make humor work in your content. Industries that are deemed “boring businesses” can use humor just as effectively as companies that sell more exciting products. (more…)
Only one third of the American workforce is engaged with their work. The whole issue concerning which strategies motivate people to participate with full awareness is now a hot topic.
One way in which employees engage with their work is online, either through company Facebook pages, or in-house surveys, through Intranet, and through online learning and human resource programs that promote health and wellness.
How can you get your employees engaged online?
Here are 3 tips to try in a few different areas: (more…)
If you’re considering selling your business, you’re likely looking forward to cashing out and using the money to either fund your next opportunity, or to support a well-deserved retirement. Either way, getting the best price for your business and bringing home the maximum profit is an important piece of the puzzle, and one that has a lot to do with how you prepare for the sale.
The following four tips will help you get the most out of selling your business so you can move on to whatever’s next in style. (more…)
When it comes to online marketing strategies, email marketing is no doubt a favorite oldie which has still retained its relevance today. Whether it’s your bumper black Friday offer or the launch of the latest wonder from your store- email marketing is your way to go. The post below offers 15 best lessons about email marketing that you would need to succeed. (more…)
For small business owners, what’s the biggest challenge when it comes to running an organization? It’s not innovating new ideas, developing creative marketing campaigns, or even selling products. The single biggest challenge is managing human capital. In other words, it comes down to hiring and leading the right people. (more…)
Is your small business protected from hackers and other cyber-attacks? You may think all you really need is a firewall and an antivirus program, but that’s not true at all. You need to have multiple layers of security to make certain no one can break through your defenses and steal or destroy your data. If you only have limited protection, you may find that your network is easily compromised after just one simple attack. Using a combination of the following will lock down many different avenues of entry into your network via multiple layers of security. (more…)
Becoming a freelancer and going out on your own can happen in a number of ways. Sometimes planned, and sometimes not- either way can be daunting.
The first time I was self-employed was pretty easy, about a third of my day was out and about meeting with suppliers, moving products around and talking with clients. It was later on when I was providing a service as a Digital Marketing Consultant that I noticed a difference, but is was not straight away. (more…)