The number of mobile phone users is expected to reach 4.77 billion next year—well over half the world’s population. E-commerce must adapt to this flood of new visitors by redesigning their sites to accommodate mobile devices and smaller screens. Two common approaches are to create a separate mobile site or a responsive design. (more…)
As you’re well aware by now, video will become even more important in terms of content marketing in 2017. While traditional text-based content will still be necessary, you’ll generate much higher returns from an investment in quality video content. With that being said, do you know which types of video produce the most value? (more…)
The following information probably will not save you any money on this year’s taxes, but in the years to come, your small business will be able to save quite a bit of money and headaches. These are tax loopholes specifically beneficial to small businesses. They can all be used at once too. Begin using them right away, so next year you can see the sizable savings. Here are five incredible tax loopholes designed to for small businesses. (more…)
In previous years, an employee’s priorities were determined by physical and material needs. Today, it’s the quality of work life that greatly impacts their perception of a professional career.
For many Americans, the freedom associated with running their own business or working independently as a consultant or freelancer can be very appealing. But with that freedom and independence also comes a lot of responsibility, and not just the day-to-day operations and accounting processes necessary to keep the business afloat. There are also things like health insurance to consider. (more…)
In all aspects of your business, you want to bring the most value to your customers, leveraging the fewest resources. Your website is no exception. In order to optimize online engagement (which fills your sales funnel), you need to a website that is lean and easy-to-navigate. These are the tools you need to simplify the process of creating it. (more…)
Many times your social media bio will be the first impression you make on clients. But unlike a website, Social Media doesn’t give you much room to explain your product. Without access to tabs, folders, pricing sections, or demos—selling your product, might more difficult, but not impossible. Here are four ways you can improve your social media profiles and send more people to your website.
As a retailer, it’s a rewarding experience to set up shop in a new place, see new sights and meet new people. If you own a food truck, or travel around to sell at festivals or craft fairs, then you know what I mean.
You probably also know that with business rewards come small hassles, and one of those is dealing with sales tax as your business moves from place to place. (more…)
Ever wonder which types of businesses cupid’s arrow snags the most throughout the season surrounding Valentine’s Day? While some of the answers won’t surprise you (like florists and candy shops enjoying a strong sales boost), others may. Did you know that in recent years one of the most popular gifts to give isn’t a bouquet of roses or a dinner date out, but the gift of experience via a gym membership or outdoor adventure? Or that now more than ever one of our biggest Valentines include our pets? Utilizing statistics from the National Retail Federation throughout 2014-2017, we’ve rounded up a look at February 14th’s greatest hits by the numbers to see which industries are consistently successful at spreading the love.