marketing

Centering The Image: What Neuromarketing Tells Us About Visual Content

We know that visual content can increase the amount of time users spend consuming content, but do you know why? It’s all thanks to neuroscience, or the impact that certain marketing aspects have on the brain. For that reason, marketers have coined a new phrase: neuromarketing.

The short definition of neuromarketing is the use of neuroscience tools and theories to help businesses better understand consumers and attract their attention. Neuromarketing is a relatively new trend in the marketing universe, but it’s already shown some impressive advantages over traditional advertising techniques. If nothing else, it’s helped to close the gap between marketers and everyday customers. (more…)

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salestax

5 Sales Tax Myths Online Sellers Need to Bust

Oodles of myths and misconceptions swirl around sales tax. Even the savviest online sellers can get confused about sales tax for a number of reasons. For one, sales tax is governed by the state level and every state is different. Also, sales tax guidance is often written in legalese and jargon that no busy business owner has time to decipher!

We dispel these myths and misconceptions every day at TaxJar, so I thought I would share the most prevalent of them with you here. (more…)

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Experts Weigh In: Which bloggers inspire you?

With the internet at our fingertips, we always have a wealth of knowledge available to us. In fact, we have so much information available to us, it can feel overwhelming. There’s so much to learn about! So much to click on! That’s why it’s handy to have a few go-to blogs to browse through regularly. A good blogger will guide you through a topic you’re interested in in an interesting and efficient manner.

We asked our small business experts which blogs they go to when they’re in need of inspiration. Here’s what they had to say… (more…)

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How to Find a Good PPC Consultant

PPC (Pay Per Click) is an intimidating thing to someone who is new to the concept. It’s a marketing model where an advertiser puts up an ad on a website and pays every time the ad is clicked by a potential customer. It’s a great way to invest in traffic for your business if organic growth is just too slow. There is a lot more to PPC than meets the eye and there’s a lot you need to know to be really good at it. Luckily, there is a multitude of online marketing firms and independent consultants who can help you. Click pay per click consultant for more information. (more…)

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Experts Weigh In: How Do You Show Thanks?

Thanks! Gracias! Grazie! Danke sehr! Merci beaucoup! However you say it, taking the time to pause and say thank you, or allow your actions to speak for you, is one of the most powerful things an entrepreneur can do for their business. Small business owners have a lot to be thankful for and we’re fascinated with how entrepreneurs express their gratitude. Some splurge on a big party for the team, others start meetings by complimenting team members who went above and beyond that week, and still others hand write a thank you for one and all.

This is how 54 entrepreneurs are showing their appreciation for clients, employees, partners, and customers just like you.

(more…)

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How Not to Get Fired, as Told by MyCorp Employees

According to toughnickel.com, some of the top reasons for getting fired are: unreliable work/behavior, talking too much about personal matters, an inability to do assigned tasks without numerous errors, and an inability to get along with co-workers and customers.

We here at MyCorp think our employees are great at not getting fired.

In fact, every single employee at MyCorporation right now, has never been fired from his/her current position. So we like to think of them as experts on the subject.   (more…)

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photo by: Nourdine Diouane
on unsplash.com

5 Reasons Using Solar Energy Is A Good Business Move

There is a growing demand for electric power along with increasing worries over preserving the environment. More businesses are turning to alternative sources of power both to defray costs and be less dependent on the public energy grid. Of all the options out there, such as wind farms and fuel cells, solar technology is the most advanced and the most versatile. It’s been used to power everything from vehicles to entire buildings. The US government even has a site devoted to the usage of solar power. Overall, the amount of energy behind solar power is incredible, so many companies are now taking advantage of this solution for the many benefits it provides. Here are just a few of those benefits. (more…)

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5 Hurdles that Stop Entrepreneurs from Starting a Small Business and How to Overcome Them

Running a business properly starts before you ever open your doors. Knowing the anxieties of starting a business and how to confront them can help you get the confidence you need to find success and not be one of those famous “9 in 10” business who fail. Here’s a few of the most common reasons would-be entrepreneurs fail to launch: (more…)

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