LinkedIn Series Part 4: Understanding Analytics

The trend of big data has led to the rise of social media platforms handing their consumers Why Infographics Still Workanalytics on their presence online. LinkedIn is no different. As a small business, understanding your page’s analytics is vital to its success as it gives you a great amount of information on your target audience’s preferences. But with all analytics, there are some key figures and terms to monitor that give the most insight into your successes and failures.

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What Do You Look For In An Intern?

Although internships are not necessarily a new idea, their rise as an essential part of the girl_in_class_studentcollege kid’s life has only occurred in the last decade or so. Employers set out every year for a new batch of interns, each with their own set of requirements. From talking to my own college intern, I can tell you that most students her age don’t have a great grasp on the specific characteristics employers look for in an intern. The issue arises because many consider interns to be their own class of employee that has very different expectations than the rest of the company. We asked some experts on what exactly they look for in an intern and, as to be expected, the results were all over the board.

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LinkedIn Series Part 2: Attracting a Base Organically

So you are all set up with a personal profile and company page, and now you want to 7 Ways Social Media Can Take Your Business from Good to Greatattract your target audience. There are a couple of different ways to go about creating content, but the most important thing to remember is to give before asking. Whether it’s contributing to your own groups, your friends’ groups, or your company page, very little of your content should be conversion based. Nobody wants to follow someone who only takes and never gives.

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MyCorp FAQs: Does my Online Business Have to Collect Sales Tax?

All businesses pay a federal income tax, whether its as its own entity or through the income tax of the owner. But, sales tax is a completely different story. Sales tax is determined by each individual state and the requirements for multiple state businesses are often complicated. sales taxThose requirements get further complex when you are an online business as you may not have any physical presence in the state itself. Whether or not your online business has to pay sales tax all depends on the states’ definition of one word: nexus.

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MyCorp FAQs: What are Some Common Business Name Mistakes to Avoid?

One of the first steps to creating your own business is picking your name. You can LogoGardenPhotochange your name in the future, but almost every entrepreneur is set on getting it right the first time. Maintaining your business name can significantly help your brand consistency. Whether it’s your first business or one of many, you’ve probably spent a bit of time thinking of the perfect name, and have inevitably asked – what some common business name mistakes to avoid during this important choice? (more…)

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MyCorp FAQs: How do I start collecting payroll taxes?

The IRS, nearly every state tax agency, and even some cities require employers to withhold a certain amount from their employee’s paychecks to cover income tax, social security, and medicare obligations. payroll taxesThese are payroll taxes, and it’s your responsibility, as a small business owner, to collect and send them in. The amount varies from state to state, and in some cases city to city, but there are three main steps to collection.

Calculate
Everyone you hire fills out a W-4, which gives you some basic information like family size and other deductions. (more…)

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MyCorp FAQs – What do you need to know about payroll?

Payroll may seem like a straightforward topic, but there is a lot more to it than just tracking hours and cutting checks. Unfortunately a lot of small business owners don’t realize that and, before they know it, they’re up to their ears in tax forms and reports they’ve never even heard of. Calculating, and staying on top, of payroll can actually be pretty complicated, especially if you don’t have a background in accounting. payroll system So what do small business owners absolutely need to know about setting up a payroll system?

You must withhold taxes

The federal, state, and local governments can all levy tax on income, and it is your responsibility as an employer to withhold the necessary amounts from your employee’s paychecks and send that into the proper agency. (more…)

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MyCorp FAQs: Do I Have to Send in Estimated Tax Payments?

Estimated tax payments are a pretty straightforward topic. You probably remember that, back when you worked for someone else, you had your taxes taken out of your paycheck. You don’t get out of having to pay tax when you start your own business – the IRS still expects you to pay what you owe. But what if you’re just starting out and not making much money? estimated tax paymentOr you’ve had a bad quarter and don’t have the money to cover what you normally send in? Do you still have to send in your estimated tax payment?

If you expect to owe more than $1,000, then you very likely have to pay estimated taxes. (more…)

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