Hey Entrepreneur! What’s Your Company Culture?

An entrepreneur starting and growing a company is faced with many management decisions.  You have already settled on a product and are working to expand your customer base.  Great thought is given to developing your product or service to meet the demands of that increasing customer base.  You consider marketing channels and are beginning to create an infrastructure which allows for company growth.  But, aside from the product or service you provide, what will be your company culture?

Company culture is not created by having a “Casual Friday” or my favorite, “Doughnut Monday.” The term reflects an overall company attitude that has an effect at all levels of work performance and employee decision-making.   A company culture is not easily described, but it is easily inferred.  David Siegel, CEO of Westgate Resorts, recently sent an email to his employees which stated, in part, “If any new taxes are levied on me, or my company, as our current President plans, I will have no choice but to reduce the size of this company.”

From the standpoint of gaining insight into company culture, ask yourself what it would be like to work at the company headed by Mr. Siegel.  The answer to this question would be to describe what the company culture at Westgate Resorts is like. My definition of company culture is that “All those aspects of a company that have nothing to do with business part of the company’s business”.  If you reply by saying, “But everything at a company has something to do with a company’s business,” I would say that you understand the importance of company culture without knowing what it is.

Continue reading

Share!!!

Three Awesome Perks from Big Time CEO's

What is the coolest thing your manager or CEO has ever given you? A free lunch? The chance to work at home? Free samples of whatever your company produces?

Whatever it is, it probably pales in comparison to some of the things big name CEO’s are handing out to their employees these days. Of course we could have found a lot more than three examples of CEO’s being generous – there are plenty of stories out there about bosses divvying up their holiday bonuses, or taking a pay cut to help out with things get tough. But these were the three that had our social media department buzzing, and we thought’d it would be pretty cool to look at the perks being given out in the corporate world.

1. Yahoo’s Marissa Mayer Doles Out the Smart Phones
Did you watch the unveiling of the new iPhone 5? Pretty neat, right? Well, if you work for Yahoo, CEO Marissa Mayer will buy you one, and pay for all of your bills. Starting Saturday, Yahoo is finally leaving the old Blackberry devices behind for greener pastures, and the phone that is probably going to replace most of them will be the iPhone 5. Of course, if you’re not the biggest fan of Apple or simply like a different platform, you can choose a phone that runs off of Windows or Android. The idea is that since very few of Yahoo’s users still have Blackberries, this will better tune the Yahoo team into the needs and wants of the user, and help Yahoo bump up the numbers generated by mobile users. Between this and bringing free food to the URLs Cafe, Mayer continues to keep winning our social media team over time and time again!

2. Mojang’s Markus ‘Notch’ Persson Shares the Wealth
Game company Mojang shocked and thrilled the independent gaming community when it released the highly-popular game Minecraft. Few would have guessed that this humble sandbox offering with no real story released and 8-bit art would go on to see over seven million sales across multiple platforms. Back in 2011, Notch was entitled to $3 Million in dividends thanks to the immense success of Minecraft. And, being the generous guy he is, Notch took the money and split it between Mojang’s cozy 25 person team. After taxes it was reported that employees were finishing out the year with around a $90k bonus. Not a bad way to greet 2012.

3. Steve Jobs Leaves Behind a Sushi Chef
Steve Jobs was a big fan of sushi, and one of his favorite spots to eat lunch was Kaygetsu out in Menlo Park. He often brought friends, family, and staff out to the restaurant, apparently booking the entire place for Apple board meetings. When owner and chef Toshi Sakuma decided to sell the restaurant, feeling it required too much attention, Jobs approached him and offered him a job at Apple. Toshi accepted, with the condition that he would have to sell the restaurant first. And he did – his last day of business was on the same day as Jobs’ funeral. As of November Toshi has worked in Cupertino, serving up Steve’s favorite dishes to Apple employees.

CEO’s impact the lives of their employees in a variety of ways, and most of the time offices are just happy to see the company kitchen stocked up. Deborah Sweeney, our CEO, gets us bagels every Friday – it may not be a free iPhone 5, but we’re certainly thrilled to see that bag from the bagel shop with the multiple cream cheese options at the end of the week. So don’t let these kind of lists make you think that anyone will begrudge you for not investing in a sushi chef. After all, one of the best gifts a CEO can give their employees is a happy, healthy working environment – free phones are just cherries on top of the sundae.

Share!!!

Doing iBusiness with MyCorp's Very Own App!

Happy New Year everyone!

As everyone recovers and begins to remember those resolutions they listed before they went out to celebrate New Year’s Eve, we thought it would be a good idea to help you all with something we’re sure is on a few lists; starting your small business.

Most people tend to put this particular resolution off, seeing it as a daunting behemoth of a task. Sure, you could go online and trudge through all of the research that goes in to starting a business and incorporating, but you’re stuck on that one level of Angry Birds and getting past that seems like it would be a lot more enjoyable.

But Angry Birds, while fun, isn’t quite as life changing or rewarding as founding your own company. So to help out those of you who have been putting off incorporation, we have distilled all of the information you need into an iPod/iPad application!

And it isn’t just for incorporations; you can conduct a trademark search, get information on copyright registrations and name checks, and easily access much of the information hosting on the MyCorporation website.

Our App team has made starting a business (nearly) as easy as rocketing a red bird into a pyramid of green pigs.

Best of all, our app is entirely free.

Head to the iTunes app store, download our application, and get started!

*Only available for download on the iPhone and iPad. We’re working on an Android version for later this year- stay tuned!

Share!!!

MyCorporation Remembers Steve Jobs

“‎Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” – Steve Jobs, the Journey is the Reward, biography by Jeffrey S. Young (1988)

A modern day technological wizard, Steve Jobs touched the lives of countless people. Apple’s success would not be what it is without Jobs vision and tireless work ethic. More than a computer genius, Jobs inspired people beyond technology. He advocated a hands on, reach for the stars attitude.

Jobs was an entrepreneur and an innovator, two things we here at MyCorporation strongly believe in. This week, in memoriam, we dedicated our blogs to remembering not only his work but his legacy.

Focusing on Jobs’ wisdom, our Business Insider piece focuses on famous quotes throughout Jobs’ life. Excerpts include interviews given in when Jobs’ was just starting out, all the way up to a few years before his untimely death. Check out Memoriam of Steve Jobs by a Small Business Owner HERE.

Looking toward another side of Jobs, our Forbes follows his progression as seen through his eight Time magazine covers. The progression of covers follows Jobs’ career at Apple, characterizing him as a risk taker, flat out cool and one of the most influential people in the world. Check out One Good Apple: Steve Jobs and His Eight Time Magazine Covers HERE.

As stated by Apple, “Apple has lost a visionary and creative genius, and the world has lost an amazing human being.”

Photo created by HubSpot

Share!!!