Are you a small business owner, entrepreneur, or just brimming with advice about the start-up world that you want to share? We want you to come and blog with us!
What started as just a few guest inquiries last spring has become a tremendous success on our MyCorp blog – now we have guest writers from all over the country (as well as outside of the United States) contributing their thoughts and ideas about small business with us. In fact, our program has been such a success that MyCorp recently had the honor of being placed at #11 on a list of the top business blogs that accept guest posts! And while we are absolutely thrilled to be on that list, it’s also been a lot of work getting there as guest blogging is pretty time consuming on the email front.
Until now, our guest-blogging system has essentially been an e-mail address and some generic guidelines. But we’re streamlining the process for 2014 to make it easier on contributors with a revamped system, and are proud to unveil our new article submission process!
As a small business owner, you understand the value great marketing has on your company overall. From positive brand recognition to customer loyalty, making the right marketing moves can launch your business in all of the right directions.
Unfortunately, you also understand that ultimately it’s the budget that rules the roost; and if you don’t have the money to market yourself, you’ll simply have to go without. But not so fast! There are some economical ways your promotions can go off with a bang, minus the upfront bucks.
Anthony Karibian, CEO of bOnline
Most small businesses today have realized a website is a vital part of their marketing plan. Many have spent weeks, maybe even months, creating a professional website to convert prospects into paying customers. So why are many small business websites failing to bring in sales? In order to attract traffic to your website, it’s important to understand that the work isn’t over once your website has gone live. Thankfully, you don’t need to be an expert or a millionaire to drive traffic to your site - here are five free and easy ways:
Much of your site’s traffic will come from search engines such as Google, where your success depends on how highly your site ranks for keywords related to your business. There’s no guaranteed way to the top, but you can apply search engine optimization (SEO) best practices on your site to be in with a better chance. Think about the search terms you want to rank for and ensure these keywords are included in your website, including the header and page titles (but don’t force them in or repeat them excessively). Getting links back to your site from respected sources should also give you a boost. There are a lot of rules to good SEO, but the best place to start is with Google’s very own SEO Starter Guide, available here for free.
There are just two ways to make money from an online business: you can convince people to pay for your products or services, or you get money from marketers who are willing to pay you to host their advertisements. The ultimate feat is to find ways to do both at the same time. This is tricky for two reasons. One, you don’t want to turn off your visitors with ads for things they have no interest in. And two, before companies will pay, you need a sizable audience coming to your site.
Here are five great tips to lure that audience in and get them to convert.
It is not uncommon for businesses to feel overwhelmed when trying to create an effective brand. There are so many factors that play a role in your brand’s growth that it might seem like there are too many little things to worry about in the process before you get to the more important areas. But never fear – focusing on these five things will help you stay on track when it comes to your brand.
1. Get a Logo Design
Having a logo design created is one of the first and most important tasks you should focus on when developing your brand. The logo will be the face of your business and will either stick in consumers’ minds or be easily forgotten. Work with a professional designer to come up with a design that will speak to your target audience and represent your brand well. Continue reading
Written by MycroBurst.com’s Marketing Coordinator, Jessica Kornfeind
Starting and maintaining a business, no matter the size, is a lot of work and can be quite expensive and finding the right tools and processes that are both cost and time effective can be challenging. Through careful research, I’ve found a few online tools along the way that are easy to use, quick and produce great results. Here are my five favorite online tools, and best of all, most are free! Continue reading
The process of starting or operating a small business can be difficult and discouraging at times. Where we can gain the biggest amount of inspiration is by visiting and learning more about successful online businesses and the innovative founders behind them. Their stories, particularly for the founders of Dropbox, Instagram, and Tumblr, reveal that it’s still possible for anyone with enough skill and determination to build a savvy and successful company. Continue reading
We now have a submission form exclusively for writers looking to blog with us!
Interested in introducing your newly formed start-up or small business to the world? Are you a CEO or manager with tips and advice on anything from filing for the S-corp deadline to how to pick the best location for your business or even with a story of your own experiences from working within the field? Then you’ve come to the right place! We’re now accepting submissions for guest bloggers for our very own MyCorp blog!
As a guest blogger here, you’ll get to: Continue reading
Social networking sites can be a great took for entrepreneurs looking to advertise their businesses. However, using these sites can also backfire. With so many small businesses using social networking sites such as “Facebook” and “Twitter,” the quantity of advertising is overwhelming. In order to use these sites successfully, business owners must create a strong presence within the networking community. Here are six tips to remember when using social networking sites.
1. Don’t bite off more than you can chew.
Make sure that you understand the site you are choosing to use, and remember that each site is unique. Time is valuable, especially when small businesses are concerned, and it should not be used constantly updating dozens of social networking sites. Pick those that you understand and invest your time accordingly. Continue reading