In the early days of the internet, the extent of digital marketing for most businesses was deciding whether to bother setting up a company website or not. These days it’s rare to find a business of any size without its own website and the rise of the social media has brought with it a new way to engage with existing and potential new customers. Make social work for you by using these 7 tips to take your business from a good online presence to a great one!
1. Spread brand awareness
According to research from the Pew Research Center, 73% of online adults now use at least one social media site. Facebook remains the undisputed leader with almost one and a quarter billion monthly users – more than 1 in 6 of the global population. Other sites like Twitter and Instagram are also huge and 42% of adults online now use multiple social networking platforms. A social media marketing campaign or presence offers the potential customer to reach a vast new audience across a range of demographics and expand your customer base.
Starting your own company these days is still a pretty risky business. You most likely invested a lot of time, energy, and money into it and you are probably wondering whether you will receive a proper return of investment back. But the biggest problem for your business will always be the competition, since they had enough time to build up their brand and reach their clientele. Even if you thought that your business is fresh and the first of its kind, chances are that there is another company out there that has been doing what you are doing for some time now. So how do you make your mark? It all boils down to brand recognition. It doesn’t matter if you do your job a hundred times better than your competition. If no one notices you, you are next to nothing.
Start from the roots.
Your office is the place where you conduct your business. If it is a messy, smelly environment, you and your coworkers will have a hard time focusing. You should pay attention to every single detail in your office premises. Every corner and every inch has to be designed well, so that you and colleagues can work properly. Once you have a quality office in place, you’ll be able to move forward.
Your small business only needs to maintain a presence on Facebook and Twitter, right? Wrong. Even though Google+ can seem like an afterthought in social media, ignore it and you’ll miss out on an enormous audience. There are five things you can do on Google+ to promote yourself in a new and exciting way and boost your brand’s awareness:
1. Use the “About Page” to link your website