Logo blunders are more costly than time invested and money spent. By failing to avoid these logo pitfalls you will have an enormous hurdle to overcome just to get customers. People are visual creatures; we subconsciously use memory recall on a daily basis in order to make important financial and emotional decisions. You need to think of your logo as an imprint, something easily recognizable that people will automatically associate with your brand. It is less about what you should include in your logo design and more about what you shouldn’t. Think clean, think simple, and think what best represents your brand. Be sure to avoid these 5 logo mistakes at all costs!
Branding is crucial when starting a business. Back when you just started up, you probably had the perfect logo design created, but how relevant is it now? Has your business evolved, as most that succeed do? Does your logo look kind of stale and seem to miss the mark with your audience today? If you have answered yes to any of these questions, it might be time to breathe some new life into your old logo – or even get a brand new one! Here are three signs that your logo is in need of an update: