We all have dreams. They start off big when we’re very young. As we grow up, most of us temper our ambitions with a dose of reality and a need to fit in—to do what others do. This is true for aspiring (and frankly existing) entrepreneurs.
First, let me say that not everyone is cut out to be an entrepreneur. There is tremendous potential for reward—both material and in personal freedom and satisfaction—but there is risk in entrepreneurship, and a fearful or risk-averse person should not attempt it.
Have you asked yourself recently if your marketing plans are clicking on all cylinders and you’re doing all that you can possibly do for your small business? Our regular guest blogger and award winning business coach Jeff Williams with BizStarters recently did a podcast with our CEO Deborah – and additionally, he’s providing a marketing evaluation checklist for entrepreneurs and small business owners to use to give existing business concepts “a good once-over in the marketing department.” Click here to try it out and listen in on the podcast below!
If you are passionate about your nonprofit charity or business, branding your charity is an invaluable tool that can yield significant economic benefits. Some of the most well known nonprofits in the world, like United Way and the American Red Cross, are charitable entities that are just as well known as brands that do make a profit, like Coca Cola and Nike. How does a nonprofit translate into dollars and cents? Several companies, such as the American Red Cross, have brands so reputable that they license out their trademark to “for profit” enterprises. An example of this licensing in action is a seal of approval – if you go into a grocery store and see a Red Cross logo on a cosmetic item, it has been officially “certified” by the American Red Cross. Each time that product is sold, the American Red Cross earns a royalty. The American Red Cross generates a significant amount of revenue via this model.
Owning your own automotive business is both a rewarding experience with plenty of options available to what your auto business will focus on. You might start up an auto parts store, a repair service, or a “quick oil change” business. No matter what business model you choose to follow, there will be some challenges that must be overcome along the way in order to operate a successful, profitable, and long sustainable business. Continue reading →