Experts Weigh In: Best Business Decision I Made in 2013 I’m Repeating in 2014

Best Business Decision I Made in 2013 I’m Repeating in 2014 Here at MyCorp we’re always happy to see businesses succeed and love to hear about the keys to their success, which more often than not includes making good decisions and repeating them in the days, months, and years to come for the company. As we wrap up the end of the year, today we interviewed 13 business experts to get their feedback on the best business decision they made in 2013 – and how they plan on repeating it in 2014.

1. “The best business decision I made in 2013 was joining EO (Entrepreneurs’ Organization), a global business network of about 9,500 business owners with a very personal flavor. It’s something I’ll definitely stick with for 2014. I am a partner in a 13-year-old boutique advertising agency in New Jersey, and we have reached a steady size and comfort level, but we know we can be more. EO has a unique component called the ‘Forum,’ which is a small group of 6-10 business owners from different disciplines. Forums meet monthly and grow very close, which among other things enables them to serve as a de facto board of directors. Forum members hold each other accountable for business and personal goals, provide feedback and insight, share experiences and sometimes just offer emotional support. The monthly influx of ideas and enthusiasm is invaluable, especially for an entrepreneur like myself who started a business with professional experience but without business training. In addition to the Forum experience, EO holds learning, inspirational and just outright fun events that continuously sharpen the tools I need to be a more effective leader in my company.”

- Adam Schnitzler, Chief Creative Officer, The S3 Agency

2. “Outsourcing is the best decision I’ll remake. Outsourcing web development and SEO this year freed up time to explore other investment opportunities and meet with prospective clients. I’ll continue to invest in outsourcing in 2014 as a means to be able to focus on activities that allow us to continue to grow our business efficiently.”

- Michael Lallana, CEO, Mila Venture Group 

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6 Lasting Ways Your Business Can Start Giving Back To Its Employees

6 Lasting Ways Your Business Can Start Giving Back To Its Employees

Image credit courtesy of Athens Chen, designer at DigitalThirdCoast.net

Attracting and retaining key employees is essential to the success of an organization. When employees are working for organizations that give back, their sense of pride, trust and commitment strengthens.  When employees feel valued and appreciated their dedication is enhanced with a wonderful influx of motivation which contributes to the vitality of the organization.

Here are 6 ways that businesses can invest in good employees.

1. Helping employees earn graduate degrees and MBAs

Olivet Nazarene University in Chicago offers a program where they will come to your office to fulfill certain program requirements onsite.  “Our model is to offer our programs in a variety of settings that essentially take Olivet to the student. We partner with over 20 hospitals and numerous school districts to offer our nursing and education programs onsite at those locations. In addition to our offices in Bourbonnais, Oak Brook, and Rolling Meadows, we have classes running over 100 different locations in Chicagoland and throughout Illinois.”

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Is Your Team of Employees Helping or Hurting You?

Ohhh I loved my pillow. I used to travel with it all of the time when I was a kid. This week, while I was at the Los Angeles airport on my way to see clients in San Francisco, I saw this guy with the worst comb-over ever traveling with his own pillow. I was expecting him to whip out a juice box and maybe even his special blanky. He had made up his mind to travel in comfort.

So, how comfy are you in your business? I mean really comfy? I’m not sayin’ that you should convert your office into a day spa. I’m talking a little less chaos and less flying by the seat of your pants. On a scale of 1 to 10, how stressed are you when you come into the office? Believe me, I still have some of those days.

In the past year, I have worked with tons of entrepreneurs. Many of them aren’t comfy in one particular area – their team of employees, independent contractors, and even their vendors! They have the wrong people with the wrong skill sets in the wrong positions.
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Discount Do’s and Don’ts

Do you use coupons? Most businesses do, in one way or another, and they have historically been a great way to boost sales and move product. After the recession hit, thousands of companies began to rush coupons through the printers in an attempt to hold on to some of their customer. However, a recent article from The Street explored the concept of the coupon and posed the question: are consumers burnt out on deals?

Hopefully you don’t cause your customer’s coffee tables to look like this.

It is an interesting problem, but not very surprising. It is easier than ever to send a blast of promotional material over the internet, and many online consumers have begun to tune it out. Too many coupons could also hurt the reputation of a company’s product, as consumers will begin to associate it with a discount brand. So how can your business properly utilize promotions?

Below are our five tips for using coupons to increase sales without annoying your customers or ruining your image. Continue reading

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Awesome Affiliates: Hillary Gadsby of GAIIN

This week’s affiliate is providing entrepreneurs with the chance to access a network of experienced professionals and their collective marketing, investing, and entrepreneurial knowledge. GAIIN™ (Global Action International Investment Network) acts as an international hub, bringing representatives from government offices and private businesses together at their Summits to find both financing channels and expert advice as to the best way to build a sustainable future. Hilary Gadsby, co-owner of GAIIN™ and CEO of her own corporate marketing firm, A Gadsby Affair, has graciously gave our readers her advice on the best ways for their business to take advantage of international opportunities. Continue reading

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