Follow Your Business Bliss: Let Your Passions Be Your Guide

David NilssenBy David Nilssen, CEO & Co-founder, Guidant Financial

Follow your bliss. We’ve all heard this simple advice, stated succinctly by writer and mythologist Joseph Campbell. We’ve heard it so often that maybe we’ve lost sight of Campbell’s intent. It wasn’t permission to do nothing, or to squander our gifts. In saying “Follow your bliss,” Campbell exhorted us to action. To proactively seek out what we’re passionate about and build a life around it. After all, if you’re doing what you love, it doesn’t feel like work—but you can make it your living.

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