In the early days of a start-up, you have to wear pretty much every hat possible. You have to develop your products, sell and support them, keep your accounts and other legal documentation up to date, and never take your eyes off cash flow. All of which, plus managing a few people, takes up lots of time and energy.
Marketing is one of those things that are a bit ethereal. It’s not concrete. It doesn’t deliver immediate results. It’s so intangible that it’s easy to push it to another day. Isn’t it?
You may want to reconsider doing that. Ignoring your marketing could be the biggest risk to your company’s survival. There’s still time to get started though, if you keep a few of these tips in mind.
Entrepreneurship has long been the backbone of business in America. As increasing numbers of professional workers leave the corporate workforce to strike out on their own as entrepreneurs, a key worry can be finding enough opportunities and connections to create a sustainable income while meeting career objectives. Although competition is fierce for clients and customers, businesspeople can follow five simple ideas to stand out from the crowd and create their own opportunities for success.
No matter what industry or field you work within, you need to appropriately brand yourself to capture the attention of potential partners and clients. Whether you will be approaching individuals or executive business teams, they will need to understand who you are, what you do, and what sets you apart from the crowd. Between naming your company and representing yourself through graphics, taglines and reputation, ensure your brand is well representative of who you are. Your image is a huge part of how clients will see you, and it’s important to make a good first impression. Need help protecting forth an image you want potential clients to see? You can always take leadership coaching in Cleveland, or look at other brand image services from Nutter Consulting.
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Winning over the global market is one thing – no matter what you’re selling or promoting there’s bound to be people who are interested. Your local markets are another story entirely. The smaller population means the likelihood of a super small niche catching on isn’t as great. Plus, you have more responsibility and accountability because your customers will see you around town. That’s not something that commonly happens when you operate on a global scale.
These differences mean branding works a little differently when you’re branding to a local audience. It can be just as effective, and can work wonders for your bottom line – but careful consideration must be made with each step.
Don’t forget! This week our very own Deborah Sweeney will be featured on Ventureneer for a free webinar on “Protecting Your Brand: Trademarks, Copyrights, and the Internet.”
In this webinar Deborah will explain simply (minus difficult legal jargon):
- Checking out competitive brand uses
- Determining trademark availability
- Nationwide protection for your brand and logo
- What needs to be protected when it comes to your brand
“Protecting Your Brand: Trademarks, Copyrights, and the Internet” is open to anyone interested in business but is highly recommended to those newly forming.
The webinar will take place Wed. December 14, 2011 at 12n – 1pm ET and is free of charge.