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Are Web Templates Killing Your Business?

Running a digital design agency, I’ve noticed that there seems to be a lot of mystery surrounding the whole idea of web design. Most are quick to think of it as a purely creative-meets-technical thing that they know they need, but they aren’t sure why. Most clients I meet with for the first time just want “a cool website.” Sure, they may have a list of features they know they want, and an overall look they desire, but beyond that, they haven’t thought too much about it.

This overall desire to put something up on the web, coupled with a relative uninformed view of what a website can actually do for their business explains the success of all those templates and D.I.Y. web options you can find out there. (more…)

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How to Write an “About Us” Page that Attracts New Customers

Do you cringe at the thought of writing about yourself?

You’re not alone.

The dreaded “About Us” page can leave the best of writers slumped over their keyboards.

Knowing that it is one of the most frequented pages on your site only waters that growing pit in your stomach.

Most small businesses will resort to typical methods for filling out this page by answering some pretty basic questions: (more…)

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Business Basics: Business Website

Your business needs a website – end of story. In 2014, only 53% of small business had an active website, and yet 97% of consumers reported searching online for products or services. That discrepancy is absolutely insane! The most commonly given reason for not having a website is that the business doesn’t need one which is far from true: a small business without a website will fail to reach a huge part of its market.business website So if you don’t already have one, you need to start building a business website now. We can’t tell you what to put on that site, but we can help you plan it out by covering four things your site should have.

Domain Name

This one is pretty obvious – you need a domain name if you’re going to build a site. Anyone without a site is already late to the game, but as long as your business’s name isn’t too common – i.e. John Smith Flowers or Jane Smith Tires – you should be able to grab a domain name that’s fairly close to your DBA name. However, if you’re too late and your desired domain is taken, you can choose a domain that doesn’t directly match your ‘Doing Business As’ name. You just need to remember that it’s now your job to make it clear what business your customers are dealing with, so make sure your DBA name is clearly seen on your site.

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5 Tips for Making More Money with Your Online Business

There are just two ways to make money from an online business: you can convince people to pay for your products or services, or you get money from marketers who are willing to pay you to host their advertisements. The ultimate feat is to find ways to do both at the same time. This is tricky for two reasons. One, you don’t want to turn off your visitors with ads for things they have no interest in. And two, before companies will pay, you need a sizable audience coming to your site.

Here are five great tips to lure that audience in and get them to convert.
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5 Reasons You Just Lost a Sale on Your Website

How painful is it as a business owner to watch a customer pick up an item and put it right back down? You always wonder what their thought process is, especially when they’re so excited to grab it in the first place.

When you sell online, you don’t even have the luxury of watching them pick it up in the first place. You’re simply left to wonder why you haven’t sold as much this month as you did the previous. However, there are several reasons why you’re actively chasing customers away and not even be aware of it. Here are five things your customers are saying about your website right now.

1. “Where do I go?”

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