Running a digital design agency, I’ve noticed that there seems to be a lot of mystery surrounding the whole idea of web design. Most are quick to think of it as a purely creative-meets-technical thing that they know they need, but they aren’t sure why. Most clients I meet with for the first time just want “a cool website.” Sure, they may have a list of features they know they want, and an overall look they desire, but beyond that, they haven’t thought too much about it.
This overall desire to put something up on the web, coupled with a relative uninformed view of what a website can actually do for their business explains the success of all those templates and D.I.Y. web options you can find out there. (more…)