Many small businesses undervalue the benefits of an effective email marketing campaign. Many businesses, including some of the largest companies in the world, are migrating from traditional email marketing towards social media sites like Facebook and Twitter. In the rush to follow the current trend, many smaller businesses make the mistake of dismissing email marketing entirely.
Several studies have shown that despite the current trend of advertisers focusing on social media, a vast majority of consumers still prefer contact through traditional email. Additionally, customer responses to traditional email marketing are significantly higher when compared to social media advertising. While every business will want a presence on the social media sites, traditional email marketing still offers the best return on investment for targeted marketing.