When it comes to charities, supporting one is one of the best moves a company of any size can make.
When a portion of what we spend on a product goes toward a charity, it gives us an innate sense of doing good and of accomplishment. The same goes for a company’s internal operations. When employees are given the opportunity to give back, either through mentorship programs, toy drives or even just a simple tax-free donation, it helps to raise morale all around.
And it’s a practice supported by some of America’s biggest companies. According to The Chronicle of Philanthropy, in 2012, Google donated 9.3% of its profits — approximately $144,606,000 — to charity; Target donated 5%, or $147,038,722, of its profits to charitable organizations; and Walmart donated 4.5% of its profits to charity, totaling $311,607,280.
By David Nilssen
This time of year we’re told to count our blessings and be thankful. Gratitude is wonderful, but giving thanks and giving back are even more important. Here are some suggestions for walking the walk.
Giving to Charity
You’ll always be able to find an excuse for not donating time or money to those less fortunate. From cynicism about administrative costs for large charities to a blame-the-victim mentality, it’s easy to turn a blind eye to the needy. But taking five minutes to make an online donation or a few hours to volunteer your time is good for your community, your business, and your self-worth. It just feels right. At Guidant, we hold food drives for local organizations, empower future entrepreneurs through Youth Ventures, and participate in races and walks for the American Cancer Society.
Guest post today courtesy of Kent E. Seton, founder and president of the Center for Nonprofit Creation.
If you are passionate about your nonprofit charity or business, branding your charity is an invaluable tool that can yield significant economic benefits. Some of the most well known nonprofits in the world, like United Way and the American Red Cross, are charitable entities that are just as well known as brands that do make a profit, like Coca Cola and Nike. How does a nonprofit translate into dollars and cents? Several companies, such as the American Red Cross, have brands so reputable that they license out their trademark to “for profit” enterprises. An example of this licensing in action is a seal of approval – if you go into a grocery store and see a Red Cross logo on a cosmetic item, it has been officially “certified” by the American Red Cross. Each time that product is sold, the American Red Cross earns a royalty. The American Red Cross generates a significant amount of revenue via this model.
As another holiday season is upon us, it’s important to remember everyone involved with your business, and recognize their contributions in a meaningful way. In short, acknowledge the team of people that make it possible to run a successful small business. Here are some simple ways you can recognize their contributions: Continue reading
December marks the heart of the holiday season. Christmas parties, family gatherings and decking our halls with decorations are synonymous with the season. In the midst of all this merriment, millions of people find that an additional activity goes hand in hand with the holidays: giving. Giving of our time, funds, and resources to others who are less fortunate mark an important part of the holidays. What about businesses? In addition to office holiday parties, do businesses give back to their communities? Continue reading
December, thanks to its proximity to a wide array of religious holidays, has sort of become the unofficial month of giving. Come Christmas/Hannukah/Festivus/Saturnalia, living rooms across the world will be filled with crumpled wrapping paper, discarded boxes, and happy faces. We absolutely love the Holiday Season because of the level of generosity that seems to radiate from everyone.
Of course, that generosity doesn’t stop at families and friends. Charities typically register record levels of donations during December, and many have events throughout the month specifically to gather as many donations as possible during the “month of giving.” Businesses typically love to do their part as well, holding their own events to try and help sponsor charities. But an all too frequent problem with this has once again been seen, though it was in a place only possible in our highly connected, social media driven world. Continue reading
For the entire month of August, we’re giving aid to Joplin, Missouri after the recent devastation of tornadoes throughout the area that occurred on May 22nd. 8,000 homes and small businesses were destroyed and damaged in the aftermath of the natural disaster. Even more tragic was the loss of life that occurred with 160 people killed. Joplin is still picking up the pieces with aid from the Federal Emergency Management Agency, but still needs the help of donors and charities to assist them in mending and beginning life once more. Continue reading
Roozt.com is an e-commerce platform that features products solely from environmentally and socially responsible companies at 50-80% off retail value. In addition, 1% of any purchase made on its site is donated back to the non-profit of the buyer’s choice. The idea behind rootz was to create a simple online platform for amazing deals from inspiring companies you may have never heard of otherwise. Initially focused on researching, rating, and retailing products from Moral And Responsible Companies (MARCs), the MARCsMovement team soon discovered a considerably larger and unsolved pain in the industry: the need for small & medium sized socially responsible companies to gain national exposure for their awesome products and increase their customer base. Thus, Roozt.com was born. Members can save on electronics, sporting goods, shoes, and apparel while simultaneously giving back to the humanitarian world with their purchase. Continue reading