No exceptions: all entrepreneurs need attention.
There are many things you can do to get attention. But start by asking, attention to what? What will people see and instantly recognize as being your business? It’s all about your logo, the first-and-always visual ambassador of your brand. In that sense, it’s the foundation and future of your entire business. What makes a great logo, a great ambassador? Here are five keys to ensure that your logo will match the “look and feel” of your business.
1. Simplicity is your friend.
Day in and day out, you constantly see incredible amounts of visuals and colors. But just because something sticks out visually, doesn’t mean you’ll remember it or feel good about it. Clean design is key. Graphics professionals spend years in training to consistently translate ideas into clean design: the right shape, size and proportions without distracting bells and whistles. “Civilians” like us can get professional-looking results by using a make-it-yourself website like LogoGarden.com. Often these sites are free, so you can experiment and get a finished, clean-design logo quickly with no risk.
Creating a logo is one of the most important decisions you will make when starting your own business. Before taking steps into this branding endeavor, you probably took for granted the arduous process that logo creation demands. You see these images day in and day out without thinking twice about the thought, time, and investment that went into perfecting these brand mascots. Without doing your research ahead of time, creating a logo that you can live with for the long haul will be challenging at best.
The holidays offer an exceptional time to start looking into what works and what doesn’t. With store shelves stacked from floor to ceiling and branding gimmicks literally exploding everywhere you turn, the holidays offer you the perfect classroom to determine what design elements you prefer and which turn you off. Conducting thorough research in advance doesn’t have to be dull and it will help you avoid changing your logo down the road. Here is how to concur the store aisles to research your logo design.
When you think of great logos, companies like Nike, Target, Apple, Microsoft, Volkswagen, and Starbucks come to mind. While most of these brands have altered their logo over the years, they have all succeeded in creating logos that are instantly recognizable and carry the meaning of their brand well. As part of our small business marketing efforts, we all want to achieve standout branding. Creating a strong logo has the power to do just that. To create a logo with long lasting staying power and impact requires initiative and planning; it’s not just something you throw together on a whim. Before you begin making your company logo, keep the following key areas in mind.
Longevity and relevance. The goal of your company logo is create something that will be recognizable and represent your brand in a positive way for a long time and be marketable on a variety of levels. Brands will change their logos as the business evolves but the memorable ones generally preserve some of the same elements of the original logo design.
We’re bringing back some of our favorite guest bloggers today – the team at MycroBurst! Their director of communications Michelle Lewis is sharing some of the styles of the summertime logos that the team is crafting for businesses all throughout the country – and how you can get the look for your company!
Greetings from rainy England! We’re supposed to get a month’s worth of rain in the next 24 hours, and there are flood warnings all over the country. But since it’s sunny and hot all over the U.S. – some would say too hot! 107 degrees in St. Louis, yikes! – I’m not going to let the gloomy British forecast dampen my enthusiasm for creating business logos, perfect for the summertime season!
Here at MycroBurst we provide services to empower small businesses in a reliable and affordable manner and serve as a crowdsourcing platform for graphics and logo design, which provides an affordable way for businesses to brand themselves with logos, websites, stationery, banners, T shirts – you name it, our 30,000+ designers can conjure it up!
What’s been on the agenda for businesses this summer? Check out what companies everywhere from Chicago to Tennessee are rocking in logo creations! Continue reading