As another holiday season is upon us, it’s important to remember everyone involved with your business, and recognize their contributions in a meaningful way. In short, acknowledge the team of people that make it possible to run a successful small business. Here are some simple ways you can recognize their contributions: Continue reading
First, we want to send out a HUGE ‘Thank You’ to everyone who made our mixer an outstanding success. Our video production was taken care of by the amazingly talented Envision Productions, and our entertainment was very kindly provided by the musical experts at City Connection Entertainment and Productions. Also, if the food in our slideshow makes your mouth water, check out Bella Donna Special Events – their amazing catering left everyone well fed and happy.
And, of course, there wouldn’t have even been a mixer if it wasn’t for all of you who came by to chat, eat, and drink with us. It was a blast talking with all of the local business owners and getting to know our local community of entrepreneurs. We were also elated to give away a free iPad to the winner of our Business Card Raffle – the very lucky David Brauer, husband of our very own Lisa Brauer! Continue reading
Where I grew up there is a little outdoor sporting goods store that I love to visit. It is sandwiched between a Mexican restaurant and an old magazine and tobacco store. Its location is nondescript and doesn’t get very much attention. However, once you’re inside – it is a whole new world. The sights, sounds and smells take you somewhere special. There are pictures of world famous climbers. They are always the first to have the newest climbing, skiing, and camping equipment. The employees actually use the gear they sell. They can tell you where the best snow is, or where the best campsite is. They recognize you when you walk in and will ask how the jacket you bought last winter is holding up. Sure, there may be illicit smells wafting from the employee break room, but that’s just how it is. That is what small businesses are- unique and custom tailored to the local community; providing a product or a service with you in mind. Continue reading
December marks the heart of the holiday season. Christmas parties, family gatherings and decking our halls with decorations are synonymous with the season. In the midst of all this merriment, millions of people find that an additional activity goes hand in hand with the holidays: giving. Giving of our time, funds, and resources to others who are less fortunate mark an important part of the holidays. What about businesses? In addition to office holiday parties, do businesses give back to their communities? Continue reading
December, thanks to its proximity to a wide array of religious holidays, has sort of become the unofficial month of giving. Come Christmas/Hannukah/Festivus/Saturnalia, living rooms across the world will be filled with crumpled wrapping paper, discarded boxes, and happy faces. We absolutely love the Holiday Season because of the level of generosity that seems to radiate from everyone.
Of course, that generosity doesn’t stop at families and friends. Charities typically register record levels of donations during December, and many have events throughout the month specifically to gather as many donations as possible during the “month of giving.” Businesses typically love to do their part as well, holding their own events to try and help sponsor charities. But an all too frequent problem with this has once again been seen, though it was in a place only possible in our highly connected, social media driven world. Continue reading
While we haven’t seen the numbers from this year’s small business Saturday, we can probably assume it was a rousing success. The campaign garnered over 2.7 Million “Likes” on Facebook and had the Twittersphere buzzing with thousands upon thousand of tweets tagged with #smallbusinesssaturday.
Social networking sites can be a great took for entrepreneurs looking to advertise their businesses. However, using these sites can also backfire. With so many small businesses using social networking sites such as “Facebook” and “Twitter,” the quantity of advertising is overwhelming. In order to use these sites successfully, business owners must create a strong presence within the networking community. Here are six tips to remember when using social networking sites.
1. Don’t bite off more than you can chew.
Make sure that you understand the site you are choosing to use, and remember that each site is unique. Time is valuable, especially when small businesses are concerned, and it should not be used constantly updating dozens of social networking sites. Pick those that you understand and invest your time accordingly. Continue reading