Infographics have been around forever. Yes, that’s an exaggeration, but it’s not that far off from the truth. If you really think about it, they’ve been around for tens of thousands of years. They’ve become modernized recently and are extremely popular. They work well for a number of reasons, primarily due to their accessible and visual-friendly incorporation of various graphs, charts and illustrated data.
In addition to still serving well as a useful way to present data, infographics remain an integral part of effective content marketing. Infographics have an indisputable tendency to go viral, which is a great way to effectively promote services, a business or a specific set of data. They also have a substantial leg-up on boring, text-heavy approaches trying to get the same points across.
And yet, there are a lot of people out there who hate infographics. Why? Because more often than not they’re been completely misused, and tend to be poorly designed. Don’t let this hate scare you off from making one, though. Here are some areas to keep in mind when it comes to creating great infographics that work in your favor.