5 Reasons Why the Carrot is Better Than the Stick

When it comes to motivating your employees, there are two main methods of achieving high levels of productivity: the carrot and the stick. Whilst using the ‘stick’ method typically sees workers having to meet specific KPIs (key performance indicators) or risk facing the sack, losing a portion of their bonus or working overtime to deliver what you need, the ‘carrot’ method instead provides workers with specific rewards. These rewards may be end of year bonuses after annual reviews and smaller incentives throughout the year. As suppliers of many reward-based corporate hampers, we thought we’d take a look at why the carrot method of motivation is proving to be so effective in the workplace.

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How to Improve Your Company’s Online Reputation with Social Media

The internet is a wonderful tool for business. It can make the entire world your potential customer base and give you powerful methods of marketing and promoting.

It also, however, gives an anonymous platform to anyone — with good reason or not — who seeks to hurt your business by harming its online reputation. In the business world, your online reputation is your actual reputation. As user reviews are quickly replacing word-of-mouth advertising, it’s more important than ever to protect yourself online.

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5 Ways to Make Sure Customers Open Your Emails

Many of us spend a lot of time focused on how the wording in important emails affects the way they are received. From email marketing messages to business inquiries  it’s important to ensure the emails we spend time writing are actually read. In order to have the best chance of getting customers to open and read an email, you’ll need to develop and use these five strategies to get your email seen.
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How to Curb the Fear of Cold Calling

“Hello? Is (insert name) available please?”

For anyone who works in a sales driven job, they know just how daunting it can be at first to face the fear of calling strangers and asking for a sale. Termed ‘cold calling’ in the business world, this is one of the most commonly cited fears for many in the industry, from both new employees, and experienced workers.

But many also have a fear in calling in general and if your office is quite quiet, it can be daunting picking up the phone knowing that everyone is listening. Continue reading

Guest Post: How to Improve Your Cold Calling Results

Your company may be one where routine cold calls contribute to your business and keep new customers coming in. But when it comes to cold calls, your staff probably hears more “no” responses than “yes” when you’d like it to be the reverse. Whether you have an outbound call center or a single employee who focuses on cold calls, these tips can help improve your results. Continue reading

Chit Chat at the Office: Good Idea or Bad Idea?

Whether your office is big or small there’s a good chance that you encounter daily office chatter. This can take place between people’s desks, in the break room or in the hallways. Although workplace comradery is generally encouraged, how much chatter is too much? What is the line between appropriate discussion and becoming a pair of chatty Kathy’s? Before you strike up conversation, consider the following questions: Continue reading