In a corporate environment, a great deal of published content is produced for the benefit of employees and customers. Ideally, another corporation or individual wanting to use written content or images published by the company would contact them for permission to do so. But this doesn’t always happen, resulting in copyright infringement.
The overwhelming amount of content and images available on the internet leads some to believe that they can use someone else’s published work without permission and get away with it. As a corporation, the benefit of having extra eyes and ears can make it easier to stay on top of issues such as copyright infringement. The more content a corporation publishes, the more likely they are to face copyright infringement at some point.
When, and if, it should occur, it’s helpful to know what steps should be taken to deal appropriately with the situation.
Patents, trademarks, and copyrights are all registered under the federal government which makes it easy for people to think the three are just about the same and get easily confused on how to use each one properly. The biggest difference between the three lies in the rights that they equip owners with and makes knowing the operational difference between these all the more important for owners. No two situations are alike which is why you have patents, trademarks and copyrights available as three different options to protecting intellectual property.
Knowing the applications, strengths, and weaknesses of these three will best help to protect your business for a wide variety of situations and benefit the business in the process. But before you start working with patents, trademarks, and copyrights, it’s important to know how each one varies from the other. Continue reading
Don’t forget! This week our very own Deborah Sweeney will be featured on Ventureneer for a free webinar on “Protecting Your Brand: Trademarks, Copyrights, and the Internet.”
In this webinar Deborah will explain simply (minus difficult legal jargon):
- Checking out competitive brand uses
- Determining trademark availability
- Nationwide protection for your brand and logo
- What needs to be protected when it comes to your brand
“Protecting Your Brand: Trademarks, Copyrights, and the Internet” is open to anyone interested in business but is highly recommended to those newly forming.
The webinar will take place Wed. December 14, 2011 at 12n – 1pm ET and is free of charge.