As an entrepreneur, relationships are some of the most valuable assets you’ll ever create. There are the relationships that you form with your customers, with your suppliers and with other small business owners. . You won’t find a column for “relationships” on your balance sheet but you should always be working on growing this asset no matter what.
When you focus your marketing activities in the following three steps, you will be working towards building strong relationships with customers and potential customers. By becoming an authority in your industry, building connections and bringing great value to the table, you’ll find yourself with a stable of strong business relationships in no time.
1. Establish Credibility in Your Industry
The first step is to position yourself as an authority in your industry. Don’t be afraid to highlight your credentials! Take advantage of inbound content marketing and create an informative blog, write a newsletter, and learn to use social media effectively. Every one of the aforementioned avenues are great places to build, grow, and nurture an audience.
We’ve all heard the mantra, “the customer is always right.” You and your business are constantly geared toward making customers happy and keeping them coming back. Like many other mantras, however, that mentality can go too far.
In most circumstances, it makes sense to focus on customer satisfaction. Still, there are times when this attitude may cost you more than you expect. In situations like the ones below, “the customer is always right” doesn’t apply. In order to keep your business running smoothly, you need to take steps to keep problem customers in check. Here’s some examples of a few times when the customer is wrong:
When They Abuse Employees
People are generally kind and polite, but they can get hostile when they feel like their needs aren’t being met. Putting a thorough customer service process in place prepares your reps to address issues before they become problems. It can also help them in handling angry callers. It is extremely important to stay positive throughout the interaction. Every now and then, however, the rudeness, abuse or even threats toward employees go too far.