Online reputation management is an uphill battle for every small business. In a June 2008 study conducted by Opinion Research Corp., 83% of consumers say online customer reviews influence their purchase decisions. It seems that the Internet’s ability to connect consumers has proven its staying power.
In a market where word of mouth and online reviews weigh heavily on consumer minds, small businesses need to be proactive in making sure customers (old and new) have access to fair representations of your services. While there is no simple solution for curing online reputation woes, there are a few things you can do to help your business take matters into your own hands.