A question every small business owner should ask himself is, “what gets my customers in the door?” There are lots of reasons a customer could choose your businesses, but we found it often boiled down to three main options: customer service, competitive pricing, or the product/service itself. Of the entrepreneurs we asked, 50% think their customers choose their business due to their customer service. Product comes in at second at 43%, and price was dead last at .06%. We asked our small business experts to elaborate on why they think their customers choose them over competitors. Here’s what they had to say… (more…)
The trend of big data has led to the rise of social media platforms handing their consumers analytics on their presence online. LinkedIn is no different. As a small business, understanding your page’s analytics is vital to its success as it gives you a great amount of information on your target audience’s preferences. But with all analytics, there are some key figures and terms to monitor that give the most insight into your successes and failures.
At MyCorporation, we’ve found that creating a login feature keeps our customers wanting to work with us. With MyCorp Vault, our customers can login to access their business documents whenever they need them. We also consistently provide assistance to businesses throughout their entire lives with services like filing annual documents.
We asked our small business owners how they create long-term relationships with their customers and this is what they had to say: (more…)
Here at MyCorp, we love profiling small businesses that have incorporated with us and we’re excited to introduce you to the founders of Vintage Iron Garage LLC, Jesse Vaughan and Ken Brown, on our blog!
Jesse and Ken are factory Mercedes-Benz trained technicians that completed their apprenticeship under one of the top 30 Master Guild Mercedes-Benz technicians in the country. This created an unprecedented foundation built on doing work with a high level of quality, service and attention to detail that few ever reach. They took those core values, combined them with their vast and ever expanding knowledge base and skill level and adapted them into the classic/vintage car industry. Both were born with a huge love of classic cars and were involved with building one-of-a-kind custom cars since they were big enough to hold a wrench!
Vintage Iron Garage strives to educate the public on the value, and equally important, fun aspects of vintage automotive ownership. Classic cars aren’t just utilitarian modes of transportation, but are members of the family to which a lifestyle is often born. Their business works with the customer step by step to ensure everything they need is provided for a completely positive experience.
I’ve always believed that my business’s success hinges on the open and honest relationship I have with my team. I have to trust that my employees will do the job they were hired to do so I can focus on running and growing the company. However, I have unfortunately had to deal with members of my team breaking that trust in the past. And, while you should always consider giving people a second chance at the workplace, second chances also mean you should look at what they did, and determine whether what happened was a minor transgression, or a serious breach of trust.
Look at the big picture
It can be really easy to focus too heavily on the employee when making this sort of decision, but you need to consider a lot of different factors. Firing someone can leave a long-lasting impact on your business, especially if other employees don’t agree with your decision. Was this betrayal of trust more personal, or professional? Occasionally we have to swallow our personal pride for the betterment of the company, and objectivity is key to making this sort of a decision. If this is an isolated incident, then maybe a second chance is in order.
Consider the impact on your business
If this employee has proven themselves to the company and has spent years working within it, firing them could hurt your business. So you need to ask yourself if the employee’s separation will actually be good for the company. Do they contribute to inter-office harmony? Are they replaceable? Will their absence help or hinder day to day operations? Being slighted by someone you trust is always a jarring experience, but it isn’t worth sacrificing your team’s dynamic to make a point. But if this employee did actually harm the company, it may be worth sending them out the door for good.
Establishing a professional website is important for every business even if you aren’t selling your products online. Your website is the biggest first impression you have for potential customers searching for your services, and it will either convert visitors into real customers or send them looking elsewhere. Make sure that your company has an updated and easy to navigate site that showcases your business in the best possible light. Here are four factors to consider when evaluating the kind of website you have.
Your website should be appealing.
Much like the traditional retail storefront, customers want an experience with a company website that is organized, easy to use and helpful, convenient, and uncluttered. All of the necessary information should be easy to find on your website. Once customers have reached your home page, they should be able to find what they are looking for in a reasonable amount of time. If your website is cluttered with too many ads and irrelevant material, they’re more likely to feel overwhelmed and go to another site instead.
There are many critical variables for sales success, especially when it comes to small business sales. Because small businesses typically have more obstacles to overcome due to their size and lack of resources, it’s extremely important that small business leaders learn how to master the sales process. Ultimately, mastering sales skills can provide long lasting revenue. Below are a few simple sales training tips and tricks to help small business sales teams to succeed.
Quick Tips to Remember:
- Target: The right client means everything
- Good Energy: Be upbeat and positive
- Preparation: Stay prepared and continuously practice your selling skills
- Delivery: Always deliver polished presentations
There was a time when word of mouth was the best way to spread the buzz surrounding a service or a product to potential customers. Now more than ever, word of mouth advertising has come back into vogue through social media. By harnessing the power of tweets via Twitter and status updates on Facebook, you can inspire your current customers to make peer recommendations to their friends and neighbors, which increases the bottom line of your brand for the long term.
If your company has little or no money available for advertising or marketing, social media represents a powerful tool to get the word out about your product or service. A customer referral from a satisfied patron to his or her friends can carry far more weight than even the most persuasive or expensive advertising. Best of all, you can launch and manage highly effective social media campaigns without blowing your company’s budget.
By encouraging your present customers to spread the word about the great products and services you have to offer, you can save money on advertising, while generating trust among potential customers. As a result, you can concentrate your time, effort and money into producing the best possible products and services. With the winning combination of excellent offerings and trusted peer referrals, your company has a better chance of enjoying a healthy profit margin now and in the future.
We’ve all heard the mantra, “the customer is always right.” You and your business are constantly geared toward making customers happy and keeping them coming back. Like many other mantras, however, that mentality can go too far.
In most circumstances, it makes sense to focus on customer satisfaction. Still, there are times when this attitude may cost you more than you expect. In situations like the ones below, “the customer is always right” doesn’t apply. In order to keep your business running smoothly, you need to take steps to keep problem customers in check. Here’s some examples of a few times when the customer is wrong:
When They Abuse Employees
People are generally kind and polite, but they can get hostile when they feel like their needs aren’t being met. Putting a thorough customer service process in place prepares your reps to address issues before they become problems. It can also help them in handling angry callers. It is extremely important to stay positive throughout the interaction. Every now and then, however, the rudeness, abuse or even threats toward employees go too far.