Catering to customers online is a huge benefit to retail store owners. However, e-tailing is different from in-store retailing, and store owners need to stay aware of the differences in order to maximize the benefit of selling online. To ensure the best online shopping experience possible for your customers, take into consideration these seven tried and true techniques.
1. Make it easy for customers to find your website. Improve your marketing both online and off. Make sure you understand how to use your site analytics to find out more about how users are finding your site – is it through Google or other search engines? Referrals from other websites? Analyze how customers are finding you and compare your search engine ranking for various terms to that of your competition. Consider using AdWords or other advertising, email marketing, and social media marketing to ensure you get your target audience to your website. (more…)