7 Tips to Creating the Best Online Shopping Experience for Customers

Catering to customers online is a huge benefit to retail store owners.  However, e-tailing is different from in-store retailing, and store owners need to stay aware of the differences in order to maximize the benefit of selling online.  To ensure the best online shopping experience possible for your customers, take into consideration these seven tried and true techniques.

1. Make it easy for customers to find your website. Improve your marketing both online and off. Make sure you understand how to use your site analytics to find out more about how users are finding your site – is it through Google or other search engines? Referrals from other websites? Analyze how customers are finding you and compare your search engine ranking for various terms to that of your competition. Consider using AdWords or other advertising, email marketing, and social media marketing to ensure you get your target audience to your website. Continue reading

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Help Your Small Business Dream Take Flight!

Where I grew up there is a little outdoor sporting goods store that I love to visit. It is sandwiched between a Mexican restaurant and an old magazine and tobacco store. Its location is nondescript and doesn’t get very much attention. However, once you’re inside – it is a whole new world. The sights, sounds and smells take you somewhere special. There are pictures of world famous climbers. They are always the first to have the newest climbing, skiing, and camping equipment. The employees actually use the gear they sell. They can tell you where the best snow is, or where the best campsite is. They recognize you when you walk in and will ask how the jacket you bought last winter is holding up. Sure, there may be illicit smells wafting from the employee break room, but that’s just how it is. That is what small businesses are- unique and custom tailored to the local community; providing a product or a service with you in mind. Continue reading

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